Holiday Cheer: Dare

Bryan Collins, ECD at Dare in Vancouver, sent us an inspired little piece of holiday charm: the gift focus group. “We got our clients to submit their gift ideas for husbands, family etc, and we put them into real focus groups. We taped the sessions and made a video for each gift idea submitted,” Collins […]

Bryan Collins, ECD at Dare in Vancouver, sent us an inspired little piece of holiday charm: the gift focus group.

“We got our clients to submit their gift ideas for husbands, family etc, and we put them into real focus groups. We taped the sessions and made a video for each gift idea submitted,” Collins told us.

The videos are all available at QualitativeXmas.com

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