Birthdays and holidays call for cards to float from desk to desk around the office. You know the drill: you sign in faux-secrecy, then sneak the card over to an adjacent cubicle. But there’s a better, higher-tech solution and Draftfcb Toronto has found it.
For its 2012 holiday card to employees and clients the agency enlisted digital artist Harvey Moon to create a robotic drawing machine, the “Auto-Graph.” Through a microsite, OurGiftFromYou.com, anyone can sign the card and watch as signatures are added in real-time to a 10 ft x 12 ft card propped up in its Toronto office.
“It’s a physical card that people can sign from anywhere in our network, or anywhere on the planet,” says Robin Heisey, chief creative officer of Draftfcb Toronto.
The agency will also be making a donation to the New York-based Coalition for the Homeless on behalf of everyone who signed its holiday card.
For more Holiday Cheer from other members of Canada’s marketing community, check out the photo album on Marketing‘s Facebook page (and tag yourself, if you’re so inclined).
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