Honda Canada has shortlisted four agencies in its search for an agency of record for its motorcycle and power equipment divisions.
According to a press release, the company has narrowed the field to four unnamed agencies. A decision will be made in the coming weeks.
“Honda fans are passionate about our products, whether they are into cars, motorcycles, marine engines or power trimmers,” said Jean Marc Leclerc, assistant vice-president, marketing, Honda Canada. “Honda wants to partner with a great agency to help grow that fan base and better communicate with our existing customers.”
“Honda’s existing agency relationships for the Honda and Acura automotive businesses are unaffected by the current search,” stated the release issued this morning by Media Profile, which Honda selected as its first public relations agency of record last January.
