Inglot Cosmetics Canada has chosen Toronto’s Karyzma Agency as its public relations agency of record, without a review.
The Polish-based cosmetics firm has more than 500 stores globally, including one in Canada at Yonge and Dundas Square in Toronto. Inglot is also sold online and at retailers such as Macy’s.
The three-person PR shop started three years ago by Karine Delage, will be handling media relations, event management, partnerships, influencer programs and consumer engagement activities.
Among Karyzma’s first projects for Inglot will be a media launch in the Toronto store for the brand’s new cosmetics line. The launch will include appearances by cast members of the touring production of Mamma Mia, which will be in Toronto from May 5 to 10.
Inglot has the exclusive makeup rights for certain Broadway shows such as Mamma Mia, The Lion King, Pippin and The Last Ship.
