Canadian advertising agencies had a good showing at yesterday’s Marketing Agencies Association (MAA) Worldwide Globes Awards in Rio de Janeiro, bringing home first-place finishes in two competitions.
Inventa received a Globe (i.e. a gold) for its work on the Richmond Centre’s “Believe” campaign in the Best Event or Experiential Marketing Campaign category.
Cossette picked up a Globe for craft brewer La Korrigane in Best Small Budget Campaign. The campaign, which saw artists hand-draw ads into newspapers, had previously done well at Canada’s Promo, Extra and Créa awards.
In the Best Use of Social Marketing in a Promotion Marketing Campaign category,The Hive – which won the Globes’ top prize last year for Cadbury’s Bicycle Factory – took home a bronze this year for the Sidney Crosby viral videos created for Reebok.
Ariad Communications also won a bronze for Becel pro.activ’s product launch in the Best Brand Awareness & Trial Campaign competition.
Order of merit certificates were given to The Hive (for Cadbury’s Key to the Secret), Cossette (for La Ronde’s Ednor campaign) and Trojan One (for Hot Wheels’ Colour Shifters Summer Tour).
Arc Worldwide won the awards’ biggest prize – Best of the Best in the World – for its work on Walgreen’s “Arm Yourself for the Ones You Love” campaign that encouraged people to get their flu shots. The work won Globes in the Best Cause, Charity or Corporate Responsibility Marketing Campaign and Best Activity Generating Brand Volume categories.
“What a great year for the Globes Awards, despite the continuing global economic challenges,” said David Ploughman, CEO of Toronto agency BStreet and president of MAA Worldwide. “The Globes continue to attract more entries from more agencies every year.”
The Globes are open to promotion, advertising and direct marketing agencies, consultancies, in-house marketing departments at client companies, or other third parties involved in the development of a campaign. Entrants must first win at an MAA-qualified awards program in their own country.
