As part of Ipsos Retail Performance‘s international expansion, the retail consultancy has opened up shop in Toronto. It’s the company’s first office in North America.
The company uses various solutions to observe and measure customers’ purchase processes, from someone looking in a store’s window to how they browse in-store and whether or not they end up making a purchase. It currently captures such data in 8,000 stores around the world.
Ipsos Retail Performance takes an analytical approach and advises retailers on making improvements to their stores over the length of each project, said company president Peter Luff in a release. It offers “far more than just simple data reporting,” said Luff.
The company has been operating in North America over the last year and is currently working with fashion brands and a communications company.
