Two months after parting with experiential and engagement shop JetStar, Julie Petch is back in business as vice-president of accounts at TraffikGroup.
In the newly created role at the independent agency specializing in retail, shopper and digital activation, Petch will oversee all day-to-day client contact. This will allow founder and president Mark Ferrier to focus on strategy and planning.
“Brands in Canada today want game changers on their business,” said Ferrier in a release. “Not just in a pitch but working with them hand in hand every day. The addition of Julie to our team gives us another advantage in the industry.”
Before joining JetStar as president in November 2009, Petch was group account director at Capital C. TraffikGroup clients include Microsoft, Diageo, Canada Dry and 3M Canada.
