Karyzma Agency of Toronto has become the public relation agency of record for several new accounts, ranging from a subscription gift box for boomer women to a popcorn maker.
All of them were obtained via word of mouth, says Karyzma principal Karine Delage.
One of the accounts is BoomerLuxe, which describes itself as the only subscription gift box service for boomer women aged 50 and over. The gifts in each box cover fashion, beauty, sexuality, wellness and technology.
Another new account is Toronto Popcorn Company, which makes about 80 flavours of popcorn including a gluten-free option. The popcorn can be ordered online for shipping across North America and is sold in a shop in Toronto’s Kensington Market.
The assignments for all the accounts include Canadian PR strategy, media relations, influencer programs, partnerships, event management and consumer engagement activities.
Other account wins include:
– Montreal-based E-Boardz, which sells battery-operated boards online that can be described as a cross between Segways and skateboards.
– Ion-One, a Spainish active wear company with a Canadian distributor in Montreal.
-Toronto handbags and accessories maker Jeanne Lottie, which recently opened a new store in Huaian, China.
-Dr. Liza Egbogah , a chiropractic doctor and clinic director of a chiropractic and massage clinic in downtown Toronto.
