Kelsey Cole
Kelsey Cole, former public relations associate at Revlon Canada and one of Marketing’s 30 Under 30, has launched her own agency called Multivitamin Media.
Billed as a “one-pop shop,” the boutique agency focuses on three areas: digital, communications and entertainment, the latter of which includes sponsorships and celebrity endorsements. Cole has brought two partners on board: Angelo Dodaro, director of Top Dog Social Media (and her partner in life), and Chase Ellestad, founder and owner of Tribe Wallets and a 2011 finalist in “Canada’s Next Top Ad Exec” competition.
“I was pretty set on this path of rising up the ranks of the corporate ladder and moving internationally,” said Cole. But a trip to Cuba and a beach read, The 4-Hour Work Week, got her thinking about re-engineering her career.
“[I thought], I’m not going to accomplish the things on the grand scale that I want to if I stay in a corporation,” she said. “I can’t affect as many people and I can’t have my own vision shine through.”
The concept behind Multivitamin Media is “one team, one strategy” for big campaigns and executions, said Cole. “What I’ve noticed being on the client side is that you hire a PR agency, a social media agency, a digital agency, an advertising agency… and what happens is that balls end up getting dropped,” said Cole.
“We wanted to drive the concept of being not just a PR agency, but a branding agency, building one cohesive strategy that hits every single channel. And that’s where the name and branding came from: being a one-pop stop and having a multi-channel execution, with one team that does it all.”
