As the third annual C2MTL conference draws to a close, there has been no shortage of news concerning the future of the event co-created by Montreal agency Sid Lee.
Cirque du Soleil President and CEO Daniel Lamarre with Jon Landau and James Cameron from Lightstorm Entertainment announced a partnership to develop new arena touring show touring show based on Cameron's Avatar. 
The first round of speakers for next year’s conference were announced Thursday, with actor/director Kevin Spacey and Clinton Foundation vice-chair Chelsea Clinton tapped to headline the 2015 event.
C2MTL also announced that Cirque du Soleil (part owner of Sid Lee and a frequent collaborator) is teaming with filmmaker James Cameron (who spoke at this year’s conference) to develop an arena-touring show inspired by Cameron’s film Avatar. The show is expected to debut next year ahead of the first of three Avatar sequels.
These announcements follow news that the event is looking to expand beyond its Montreal origins. As Marketing reported yesterday, Madrid will be the next stop for C2 next year with plans to launch a year later in Asia and then round out its line-up with annual events in the Middle East and South America.
More than 60 individuals from diverse professions and backgrounds participated in C2MTL 2014, including Bangladeshi economist and Nobel Peace Prize winner Professor Muhammad Yunus, economist Noreena Hertz, and Google’s Abigail Posner.
Next year’s Montreal event will take place from May 26 -28, 2015.
C2MTL aims to explore how creativity has the potential to affect the business world.
