League Financial Partners has chosen Rethink as its AOR for creative and web design, Smak for media planning and buying, and is working with Peak Communicators for PR and SixSM on SEO.
Victoria-based League Financial Partners has offices in Vancouver and Toronto, and is opening a fourth in Calgary. It was ranked as the 13th fastest-growing company in Canada by Profit magazine this summer.
Grant Stockwell, vice-president of marketing and communications, said the company has a $1.5 million annual marketing budget.
League, which has more than $1 billion in assets under management, is marketing a Real Estate Investment Trust on the TSX, as well as a private REIT and a series of limited partnerships that involve shopping malls and other multi-use developments.
Stockwell, former director of global marketing at Rocky Mountaineer, said the company targets a 55-plus affluent market with a healthy discretionary income through a combination of print, online and promotional-based advertising.
