Only Canadian winner earns six trophies for Raise the Roof
Leo Burnett’s Toronto office is an Andy Award winner for the fourth year in a row. The agency took home six awards for its work on Raise the Roof’s “Nothing But Potential” campaign.
Leo Burnett was the only Canadian agency to win Andy hardware, which was presented by the Advertising Club at a gala event in New York City Thursday night.
Leo Burnett Toronto, which has been working with the not-for-profit client since 2010, won four Gold and two Silver awards in Outdoor, Press and Copywriting categories for Raise the Roof’s “Lost Cat” and “Red Chair” concepts.
The campaign launched in 2011 and focuses on the potential of homelessness youth, aiming to build understanding around the issue.
“The ads that won work hard at changing people’s perception of homeless youth, so the fact that [our] work did so well at the show demonstrates we were successful in connecting with people and hitting an emotional cord,” the agency’s CEO and chief creative officer, Judy John, told Marketing.
The “Chair” print ad also won Silver in the Press competition at last year’s International Festival of Creativity in Cannes.
Over the last three years, Leo Burnett Toronto has been recognized by the Andy Awards for its work on James Ready and Procter & Gamble’s Cheer brand.
Leo Burnett Worldwide was the most-awarded agency network at the Andy’s, walking away with 18 awards for its offices in Chicago, Detroit, Iberia, India Shanghai and Sydney.
The Grandy award (the show’s highest honour that comes with a $50,000 cash prize) went to Chipotle Mexican Grill’s animated short film “Back to the Start” that shows a farm slowly morphing into a factory.
The film, which was developed in partnership with CAA Marketing and London-based director Johnny Kelly, features a Willie Nelson cover of Coldplay’s song, “The Scientist.”
The complete list of winners can be found at the awards’ website.
