The U.K.-based art collective Brandalism has a habit of borrowing tactics from marketing to disseminate its anti-advertising message. The group’s latest project, which seeks to convince creatives to leave the business, is both highly targeted and site-specific.
Late last month, Brandalism hacked a series of OOH posters near some of the biggest ad agencies in Manchester and London and replaced the ads with a message for the agencies’ staffers. “There’s more to life than advertising,” one poster directed at BBDO employees reads. “We want your artwork to have more meaning.”
The posters direct to a microsite that hosts a manifesto urging creatives to join the group in its mission to make activist art about social issues like inequality and environmental sustainability.
Take a look at some of the OOH hacks:
