Look At This: PSA pushes the importance of second chances

Creative from Mirum focuses on giving homeless youth a fresh start

Sarah Cunningham-Scharf August 17, 2015


An integrated ad campaign by Mirum called “Fresh Start” showcases how a second chance can change the life of a homeless youth.

Created for Eva’s Initiatives for Homeless Youth, the campaign shares success stories of formerly homeless youth in print, out-of-home and digital spots, with radio to follow in September.

To give urban consumers perspective, the ads explain how a homeless youth might have used public space prior to receiving support from Eva’s. The organization offers training, education, shelter, counseling and assistance in finding employment.

The campaign, which was created pro bono, also includes rebranding and a new website for Eva’s.