The first Publicis logo was created back in 1926, when art deco was first in vogue. On Thursday, the agency debuted the latest incarnation of the design. The new mark maintains the lion head symbol that’s now synonymous with Publicis, but with a cleaner, simpler aesthetic.
The new branding, conceived in house by Publicis Worldwide North America, will be rolled out over the next month to Publicis’ global offices, including its Canadian arm. In a statement, Publicis Worldwide global CEO Arthur Sadoun said the agency’s intent with the new logo was to borrow from the past, but remain firmly modern, with an eye to creating an “ownable and timeless design.”
Here’s a look at the previous logo as well as its most recent iteration.
New:
Old:
Hmm, seems classic typography design is irrelevant now. Who would have thought?
Monday, June 15 @ 8:15 am |