Lowe Roche was the most-awarded agency at the 2014 ARF David Ogilvy Awards Tuesday night, walking away with a silver and two golds.
Held in New York City, the Ogilvy Awards celebrate the best and most creative uses of research in the advertising industry.
Lowe Roche was the only Canadian shop shortlisted for awards , and was recognized for its work on several varied campaigns.
The Toronto-based agency won gold for repositioning the Groupe Média TFO brand (video below), silver for its Heart & Stroke Foundation’s “Make Death Wait/Make Health Last” campaign; and gold for working with Johnson and Johnson Canada on “o.b. Apology/Endless Celebration,” a two- year sustained campaign on behalf of o.b. tampons.
Monica Ruffo, CEO of Lowe Roche, attributed the wins to the agency’s creative ideas and unique approach to planning.
“We’ve been investing a lot into planning and strategy in the last three years; it’s a huge belief of mine. This is really gratifying because it’s proof that what we’ve been doing is working. It’s been working with our clients, so we already knew that, but it’s kind of nice to see industry recognition as well,” she said.
DDB California won the night’s Grand Ogilvy prize for its “Unleashing the Joy of Reddi-wip and Fruit” campaign for ConAgra, which re-positioned the whipped cream as a year-long brand, and demonstrated how Reddi-wip could transform ordinary fruit.
