Managing Disruption: Anomaly’s Franke Rodriguez
Marketers are turning to branded content as a way to reach consumers in a more authentic or engaging way, but now find they must break through literally millions of hours of incredible user content. “Where do I put my money, and why the hell is anyone going to care?” remains a key problem in this new space.
Anomaly‘s Franke Rodriguez, speaking backstage at the Marketing Evolution Summit, explains what it takes to “break through” changes every year.
This story can be found at: http://marketingmag.ca/advertising/managing-disruption-anomalys-franke-rodriguez-162801.
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