With the 92nd annual Marketing Awards fast approaching, Marketing is revealing the shortlists. After publishing the first list Wednesday morning, it’s out-of-home and digital today.
More than 1,500 entries were submitted across 62 categories in all. Submissions for 12 of those categories (in the Multicultural and Design competitions) were separated out to be judged by their own juries. The remaining work was divided roughly into three groups for a preliminary round of online judging by groups of 17 or 18 creatives from across the country—the final in-person jury of 15 plus 38 others who only scored online. Those scores were used by the Marketing Awards co-chairs – Nancy Vonk and Luc Du Sault – to determine the shortlist that moved onto the final round of judging by the live jury of 15.
The first list provides the first-round decisions for television, radio and online categories.
The winners will be announced May 29 at gala dinner awards ceremony at the Carlu in Toronto. For ticket information please click here.
OUT-OF-HOME
Out-of-Home Transit/Posters Single
• Magic Powers—Festival de magie de Québec, lg2
• Whatever Your Shape—Valin Confection, lg2
•Phones Down Please—Diageo, GREY
•Free Sample—Splashdown Waterpark, Rethink
•Abracadawipes—Festival de magie de Québec, lg2
•Snow—Sanofi, lg2
•Hot Spring Steam—Destination BC, Dare
•Eye Exam—UHAC, Draftfcb
Out-of-Home Transit/Posters Campaign
•No Bollocks—Molson Coors Canada, BBDO Toronto
•Good Advice From Bad Guys—Treasury Wine Estates, Giants & Gentlemen
•World Creativity & Innovation Week Poster Campaign—World Creativity & Innovation Week, Zulu Alpha Kilo
•Wi-Fi—SurfEasy, kbs+
•Vinyl—Vinyl Records, Spring
•There’s a Page for That—IKEA, Leo Burnett
Out-of-Home Billboard Single
•Bookshelf—Kobo, John St.
•Anytime—McDonald’s Restaurants of Canada Limited, Cossette
•Swimsuits—Unilever Canada, Ogilvy & Mather
•Cleats—Unilever Canada, Ogilvy & Mather
•Are You On The List? Billboard—Global TV – Shaw Media, Rethink
Out-of-Home Billboard Campaign
•There’s a Page for That—IKEA, Leo Burnett, Toronto
•Discover—IKEA, Leo Burnett, Toronto
•Face To Face—Toronto Zoo, Cundari
•Cleats/Swimsuits—Unilever Canada, Ogilvy & Mather
Out-of-Home Non-Standard Format Single
•Snow—Sanofi, lg2
•Budweiser Red Zeppelin—Labatt Breweries of Canada, Anomaly
•You Get What You Save For—ING DIRECT Canada, John St.
•Expedia Vegas Board-Bio—Expedia Canada Corp., Grip Limited
•Expedia Vegas Board-Snakes—Expedia Canada Corp., Grip Limited
•Expedia Vegas Board-Voltage—Expedia Canada Corp., Grip Limited
•Frost Stamp—Mucho Burrito, WAX
Out-of-Home Non-Standard Format Campaign
•Sound Chip Newspaper Boxes — Destination BC, Dare
•Expedia Vegas Board-Bio, Voltage, Snakes—Expedia Canada Corp., Grip Limited
Small Scale Ambient
•Catnip Direct Mailer—Bulk Cat Litter Warehouse, Rethink
•The Edible Brochure—Bank of Montreal, Y&R Canada
•Coming Soon—NoodleBox, One Twenty Three West
•Walmart Pajama Flyers—Walmart, JWT Toronto
Digital Single or Campaign
•Magic Powers—Festival de magie de Québec, lg2
Point of Purchase Single
•Phones Down Please—Diageo, Grey
•Mc Do Halloween—McDonald’s Canada, Cossette Communications Inc.
•Snowman—Mansfield Athletic Club, lg2
•Love—Modelo Molson Imports LP, Zulu Alpha Kilo
•Sunrise—Modelo Molson Imports LP, Zulu Alpha Kilo
•Travel—Modelo Molson Imports LP, Zulu Alpha Kilo
Point of Purchase Campaign
•Braille—Mercedes-Benz Canada Inc., BBDO Toronto
•Day of the Dead—Modelo Molson Imports LP, Zulu Alpha Kilo
Experiential/Stunts/Events
•The Beer Fridge—Molson Canadian, Rethink
•Easter Surprise—Moms Demand Action for Gun Sense in America, Grey
•Magic Powers—Festival de magie de Québec, lg2
•Workopolis – The morning after — Workopolis, Tank
•Ice Truck—Canadian Tire Corporation, Taxi Canada Ltd.
•The Living Piano—Groupe Média TFO, Lowe Rocher Advertising
DIGITAL
Online Single Fixed Space
•Jumping Orca Tablet Ad—Destination BC, Dare
Online Single Dynamic
•Toyota RDS Take over—Toyota Dealers of Quebec, Bleublancrouge
•Ski eDM—Destination BC, Dare
Online Campaign
•Copyright—Cara Operations Inc., BBDO Toronto
•MiO Sport “Swish”—Kraft Canada, TAXI Canada Ltd.
•Pyramid Scheme the Rainbow—Wrigley Canada, BBDO Toronto
•Taco Bell Eat Your Words—Taco Bell Canada, Grip Limited
•Unlock Local — Yellow Pages, Leo Burnett, Toronto
Websites/Microsites—Advertising
•Once More, Story of vin 903847—Volkswagen Canada, Red Urban
•The Echo Project—Penguin Random House Canada, Dare Digital LP
•FutureShop Back to School—FutureShop, John St.
•Copyright—Cara Operations Inc., BBDO Toronto
Websites/Microsites—Corporate
•Heart of the Arctic—Royal Canadian Mint, Cossette Communications Inc.
• The Canadian Way – Digital Catalogue—Canadian Tire Corporation, Limited, Tribal Worldwide, a division of DDB
Best Use of Social Media
•Pyramid Scheme the Rainbow—Wrigley Canada, BBDO Toronto
•Copywright—Cara Operations Inc., BBDO Toronto
•Keep BC Beautiful—Tar Sands Solutions Network, Spring
•Bacon Love—Rashers, Ogilvy & Mather
•Coke Zero Campaign—Coca-Cola Canada, Zulu Alpha Kilo/Dare
Apps/Mobile
•See How Well You Hear—Sound Communication, Red Lion Canada
•Mazda Fast Lane—Mazda Canada, JWT Canada
•Kringl—Zulu Alpha Kilo
•Tuned In—Television Bureau of Canada, Red Lion Canada
•Marche ta poutine—Valentine, lg2
•FrapTap!—McDonald’s Canada, Tribal Worldwide, a division of DDB
Games
•FutureShop Back to School—FutureShop, John St.
•Mazda Fast Lane—Mazda Canada. JWT Canada
•Stunt Anywhere—Spin Master Toys, Proximity Canada
•Marche ta poutine—Valentine, lg2
Creative use of technology
•See How Well You Hear—Sound Communication, Red Lion Canada
•Kringl—Zulu Alpha Kilo
•The Beetle 3-Track “WOTE”—Volkswagen Canada, Red Urban
•Eye Exam—UHAC, Draftfcb
Tickets for the Marketing Awards Gala on May 29 are available now
