With the 92nd annual Marketing Awards fast approaching, Marketing is revealing the shortlists. After publishing the first and second lists last week, it’s Public Service, Branded Content, Design and all the rest today.
More than 1,500 entries were submitted across 62 categories in all. Submissions for 12 of those categories (in the Multicultural and Design competitions) were separated out to be judged by their own juries. The remaining work was divided roughly into three groups for a preliminary round of online judging by groups of 17 or 18 creatives from across the country—the final in-person jury of 15 plus 38 others who only scored online. Those scores were used by the Marketing Awards co-chairs – Nancy Vonk and Luc Du Sault – to determine the shortlist that moved onto the final round of judging by the live jury of 15.
The winners will be announced May 29 at a gala dinner awards ceremony at the Carlu in Toronto. For ticket information please click here.
Public Service
Public Service Film Single
•Social Farter—Ministry of Health and Long-Term Care, BBDO Toronto
•Déjà vu—Moms Demand Action for Gun Sense in America, Grey
•Team—Canadian Paralympic Committee, BBDO Toronto
•Farm Like This—WWF Canada, John St.
•Woman—Société de l’assurance automobile du Québec, lg2
•Man—Société de l’assurance automobile du Québec, lg2
•Contractor—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
•Open House—Engage & Change / Project Winter Survival, Cundari
•Real Heroes—SickKids Foundation, JWT Canada
Public Service Film Campaign
•Social Smoking Campaign—Ministry of Health and Long-Term Care, BBDO Toronto
•Visions—Société de l’assurance automobile du Québec, lg2
•What’s There—Canadian Paralympic Committee, BBDO Toronto
•Get Them Used To Waiting For Your Answers—Société de l’assurance automobile du Québec, lg2
•No More Silence/181 Rounds/Déjà vu—Moms Demand Action for Gun Sense in America, Grey
Public Service Radio Single
•Good Girl. Good Wife—Toronto Family Service, Draftfcb
•Abuse—Toronto Family Service, Draftfcb
•Plumber—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
•Miss – Société de l’assurance automobile du Québec, lg2
•Poppycock – THEMUSEUM, The Pro Bono Group
•Clogged—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
Public Service Radio Campaign
•Bed/Coat/Food—The Salvation Army, Grey
•Every Text Helps—Crime Stoppers BC, DDB Canada
•Film. It’s What Jews do Best.—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
•Abuse, Good Girl. Good Wife—Toronto Family Service, Draftfcb
Public Service Press/Out of Home Single
•Red Riding Hood—Moms Demand Action for Gun Sense in America, Grey
•Dodgeball—Moms Demand Action for Gun Sense in America, Grey
•Kinder Egg—Moms Demand Action for Gun Sense in America, Grey
•Information is Ammunition – AK47—Canadian Journalists for Free Expression, Juniper Park
•Information is Ammunition – RPG—Canadian Journalists for Free Expression, Juniper Park
•Information is Ammunition – Handgun—Canadian Journalists for Free Expression, Juniper Park
•Ghosts—Société de l’assurance automobile du Québec, lg2
•Home Address—Salvation Army, Cossette
•Easter Surprise—Moms Demand Action for Gun Sense in America, Grey
•Vending Machine—The Salvation Army, Grey
Public Service Press/Out of Home Campaign
•Choose One—Moms Demand Action for Gun Sense in America, Grey
•Information is Ammunition—Canadian Journalists for Free Expression, Juniper Park
•Captured Criminals—Crime Stoppers BC, DDB Canada
•Childhood Photos—Raising The Roof, Leo Burnett Toronto
•Blanket the City—Project Winter Survival, Ogilvy & Mather
•Pain Killer, Tissue, Birth Control—Science World, Rethink
•Film. It’s What Jews do Best.—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
Public Service Online
•Surrender Your Say – Twitter Campaign for Tourette Syndrome—The Tourette Syndrome Foundation of Canada, Saatchi & Saatchi Canada
•Luge—Canadian Institute of Diversity and Inclusion, Rethink
•Milk Carton 2.0—Missing Children Society of Canada, Grey
•Every Second Matters—Interval House, Union
•Shaker—Société de l’assurance automobile du Québec, lg2
•Walk of memories – Richard—Federation of Quebec Alzheimer Societies, DentsuBos
•One Hero—Canadian Blood Services, Rapp Canada
Public Service Branded Content
•Ghosts—Société de l’assurance automobile du Québec, lg2
•Farm Like This—WWF Canada, John St.
Public Service Integrated
•Surrender Your Say – Integrated Campaign—Tourette Syndrome Foundation of Canada, Saatchi & Saatchi Canada
•It’s Time for Gun Sense—Moms Demand Action for Gun Sense in America, Grey
•Film. It’s what Jews do best.—Toronto Jewish Film Festival, DDB Canada and Tribal Worldwide
•If You Drink, Never Drive—Société de l’assurance automobile du Québec, lg2
•Single Mom Celebrities—WoodGreen Community Services, DDB Canada
•Social Smoking Campaign—Ministry of Health and Long-Term Care, BBDO Toronto/Proximity Canada
•No Child For Sale—World Vision Canada, kbs+ Toronto/Real Interactive
Collateral Single or Campaign
•Easter Surprise—Moms Demand Action for Gun Sense in America, Grey
•Panda Cups—Toronto Zoo, Cundari
•Missing Kids Stamps—Missing Children’s Network/Enfant-Retour Québec, Lowe Roche Advertising
•Air Freshener—Land Rover Canada, Y&R Canada
•Cleats—Unilever Canada, Ogilvy & Mather
•Ouija Box—Hell Pizza, MacLaren McCann
•Rib Stain Camo—Boston Pizza International Inc., Taxi Canada Ltd.
•The Lobster Event—Earl’s Kitchen + Bar, Leo Burnett, Toronto
Self-Promotion
•ExFEARiential—John St.
•Print Lions—Rethink
•Kringl—Zulu Alpha Kilo
•Chest-Bras—DentsuBos
Turning Point – Single or Campaign
•Surrender Your Say – Twitter Campaign for Tourette Syndrome—The Tourette Syndrome Foundation of Canada, Saatchi & Saatchi Canada
•The Echo Project—Penguin Random House Canada, Dare Digital LP
•Social Smoking Campaign—Ministry of Health and Long-Term Care, BBDO Toronto/Proximity Canada
•Unidentified Flying Planetarium—H.R. MacMillan Space Centre, MacLaren McCann
•The Budweiser Red Light Campaign—Labatt Breweries of Canada, Anomaly
Integrated Campaign
•Pyramid Scheme the Rainbow—Wrigley Canada, BBDO Toronto
•Copyright—Cara Operations Inc., BBDO Toronto
•There’s a Page for That—IKEA, Leo Burnett Toronto
•Unite All Originals—Adidas AG, Sid Lee
BRANDED CONTENT
•The Living Piano—Groupe Média TFO, Lowe Roche Advertising
•Fits the misfits—Valin Confection, lg2
•Once more: the story of vin 903847—Volkswagen Canada, Red Urban
•Exposed—Stanfield’s Ltd/The Comedy Network, John St.
DESIGN
Design Logo/Corporate Identity
•ADC Re-Branding—Art Directors Club, Sid Lee
•Mikon Drywall—Mikon Drywall Inc., Leo Burnett, Toronto
•New Logo for the Montreal Olympic Park—Parc Olympique, lg2boutique
•Chartier Créateur D’Harmonies—Chartier créateur d’harmonies, Sid Lee
•New Identity for the Montreal Olympic Park—Parc Olympique, lg2boutique
•Blue Goose—Blue Goose, Sid Lee
•La Vittoria 2013—Communication Johanne Demers, lg2boutique
Annual Reports
•The Enablis Effect—Enablis, Cossette Communications Inc.
•CSPD AR 2012—Calgary Society For Persons With Disabilities, Wax
•Calgary Zoo Instagram Annual Report—Calgary Zoo, Trigger
Brochures/Print Collateral
•Biplane—Canadian Marketing Association, Leo Burnett, Toronto
•La Vittoria 2013 Souvenir Booklet—Communication Johanne Demers, lg2boutique
•Love Silkscreen—Modelo Molson Imports LP, Zulu Alpha Kilo
•Smith Oyster Bar—Smith Restaurant + Bar, Leo Burnett, Toronto
•La Vittoria 2013 Invitation—Communication Johanne Demers, lg2boutique
Environmental Graphics
•OFF 2013—InfoPresse, Cossette Communications Inc.
•La Vie est Bell—Bell Canada, Circo de Bakuza
•Toronto 360—M&R Holdings, Cundari
•ING Direct Interiors—ING Direct/Tangerine, Concrete Design Communications
Packaging
•15 Shares of Sephora—BITE Beauty, Concrete Design Communications
•Day of the Dead Packaging—Modelo Molson Imports LP, Zulu Alpha Kilo
•A Chili con Carne for La Vittoria—Communication Johanne Demers, lg2boutique
•Chocolate Bars—Chocolats Favoris, lg2boutique
•Easter Chocolate Boxes—Chocolats Favoris, lg2boutique
•Blue Goose—Blue Goose, Sid Lee
•Chartier Createur D’Harmonies—Chartier créateur d’harmonies, Sid Lee
Information Graphics
•One Cent Story—Royal Canadian Mint, Cossette Communications Inc.
•Urinalysis—Earls Kitchen + Bar, Leo Burnett, Toronto
Tickets for the Marketing Awards Gala on May 29 are available now.
