With the 92nd annual Marketing Awards fast approaching, Marketing is revealing today its first shortlists.
More than 1,500 entries were submitted across 62 categories in all. Submissions for 12 of those categories (in the Multicultural and Design competitions) were separated out to be judged by their own juries. The remaining work was divided roughly into three groups for a preliminary round of online judging by groups of 17 or 18 creatives from across the country—the final in-person jury of 15 plus 38 others who only scored online. Those scores were used by the Marketing Awards co-chairs – Nancy Vonk and Luc Du Sault – to determine the shortlist that moved onto the final round of judging by the live jury of 15.
The first list provides the first-round decisions for television, radio and online categories.
The winners will be announced May 29 at gala dinner awards ceremony at the Carlu in Toronto. For ticket information please click here.
Television Single: 30 Seconds and Under
•MiO Sport “Swish”—Kraft Canada, Taxi Canada Ltd.
•The Beer Fridge—Molson Canadian, Rethink
•Ceramic—Canac, lg2
•Bellies—Volkswagen Germany, Red Urban
•Bathroom—Johnson & Johnson Inc., DDB Canada
•Ribnecks—Boston Pizza International Inc., Taxi Canada Ltd.
•MiO Sport “Eye of the Squirter”—Kraft Canada, Taxi Canada Ltd.
•Lawn Cutting—Johnson & Johnson Inc., DDB Canada
Television Campaign: 30 Seconds and Under
•Milk Every Moment—Strategic Milk Alliance, DDB Canada
•What It Takes—Sport Chek, Sid Lee
•MiO Sport “Swish” & “Eye of the Squirter”—Kraft Canada, Taxi Canada Ltd.
•Don’t Spend Your Life—Canac, lg2
•Be Careful What You Promise—Loto-Québec, Sid Lee
•Warm Up To Love Again—Johnson & Johnson Inc., DDB Canada
•Bellies, Ice Cream, Delivery—Volkswagen Germany, Red Urban
Television Single: Over 30 Seconds
•The Beer Fridge, Project Indonesia—Molson Canadian, Rethink
•Pep Talk—Netflix Canada, DDB Canada
•Reader’s Passion—Kobo, John St.
•Eat One For Us—Boston Pizza International Inc., Taxi Canada Ltd.
•Mother’s Day—Kobo, John St.
•Winter Warrior—Nissan Canada Inc. TBWA
•From Screen to Screen—Bell, lg2
Television Single – Small Budget
•Don’t Let Anyone Into Your Head—Ordre des psychologues du Québec, Cossette
•Bonus—Réseau de transport de la Capitale, lg2
•Viewmaster—Kol Kid, Tribal Worldwide
Television Campaign- Small Budget
•More Time to Think—Réseau de transport de la Capitale, lg2
•Warm Up To Love Again—Johnson & Johnson Inc., DDB Canada
•Toys Should be Toys—Kol Kid, Tribal Worldwide
Online Single
•WestJet Christmas Miracle: Real-Time Giving—WestJet, Studio M
•Print Lions—Rethink
•Fits the misfits—Valin Confection, lg2
•Pyramid Scheme the Rainbow—Wrigley Canada, BBDO Toronto
•The Beer Fridge—Molson Canadian, Rethink
•The Beer Fridge – Project Indonesia—Molson Canadian, Rethink
•United 4th—Clear Channel outdoor, Taxi
•The Beetle 3-Track “WOTE”—Volkswagen Canada, Red Urban
Online Campaign
•Only in Canada—Canadian Tire Corporation, Notch Video
•140 Character Films—McDonald’s Canada, Tribal Worldwide, a division of DDB
•Our Chicken. Your Questions.—McDonald’s Canada, Tribal Worldwide, a division of DDB
•World’s Most Entertaining Coupon—ConAgra Foods, Blammo
•Coke Zero Campaign—Coca-Cola Canada, Zulu Alpha Kilo/Dare
•Back to School 2013—Toshiba Canada, Capital C
•Success Stories – Pfizer—Viagra, Taxi Canada Ltd.
Other Broadcast Single of Campaign
•Canadian Sin—Canadian Film Fest, JWT
•Winter Warrior—Nissan Canada Inc., TBWA\Toronto
•Hyena—Cara Operations Inc., BBDO Toronto
•Once More: The story of VIN 903847—Volkswagen Canada, Red Urban
Radio Single
•Smell Details—Ford Canada, Y&R Canada
•Series+ Shovel—Television Bell Media, bleublancrouge
•Unch—Ford Canada, Y&R Canada
Radio Campaign
•Beware of Parts Unknown (Unch, Smell Details, Shhh)—Ford Canada, Y&R Canada
•See Better—Lunetterie Sears, lg2
•Series+—Television Bell Media, bleublancrouge
•Success Stories—Pfizer, Taxi Canada Ltd.
Magazine Single
•Proud FM – Knight—Proud FM, Saatchi & Saatchi Canada
•Proud FM – Clouds—Proud FM, Saatchi & Saatchi Canada
•Easy to Use—Gosselin Photos, DentsuBos
•Dinosaur—Aliments Krispy Kernels, lg2
•Robot—Krisy Kernels, lg2
•Doggie Door—smart Canada, BBDO Toronto
•The Best Beer Named After Newcastle In This Entire Magazine—Molson Coors Canada, BBDO Toronto
Magazine Campaign
•No Bollocks—Molson Coors Canada, BBDO Toronto
•Next Week Fresh—Proctor and Gamble – Bounce, Leo Burnett
•Success Stories—Pfizer – Viagra, Taxi Canada
•Mixed—Aliments Krispy Kernels, lg2
Newspaper Single
•GasX – Cabbage—Novartis Canada, Saatchi & Saatchi Canada
•GasX – Turkey—Novartis Canada, Saatchi & Saatchi Canada
•Pairs Well With Food and Also No Food—Molson Coors Canada, BBDO Toronto
•We Made This Beer Taste Good In 1927. We Haven’t Done Much Since—Molson Coors Canada, BBDO Toronto
•The Best Beer Named After Newcastle In This Entire Magazine—Molson Coors Canada, BBDO Toronto
Newspaper Campaign
•Repels Pet Hair—Procter & Gamble – Bounce, Leo Burnett Toronto
•See—Sears Optical, lg2
•Experience Splashdown – Man, Woman, Kid—Splashdown Waterpark, Rethink
•No Bollocks—Molson Coors Canada, BBDO Toronto
•GasX – Campaign—Novartis Canada, Saatchi & Saatchi Canada
•Fear Made Fun – Dentist, Snake, Torture—Playland, Rethink
Business Press Single
•Sherlock Police—Marquage Antivol Sherlock inc., bleublancrouge
Business Press Campaign
•Sewing Machine/Typewriter/Fan—Canadian Marketing Association, Leo Burnett Toronto
•Game Play/Sheet Music/Script—Canadian Marketing Association, Leo Burnett Toronto
•Freight/Cow/Fish—HSBC, Grey
Tickets for the Marketing Awards Gala on May 29 are available now
*This list was updated April 22
