On Monday Marketing was pleased to begin announcing the shortlist nominees for the 2015 Marketing Awards. Today we continue with the entries that made it through the first round of online judging, and were considered by the live jury in the Out-of-Home, Digital and Self-Promotion categories. Over the next few days, keep your eyes peeled for the Public Service, Integrated, Collateral/Direct, Branded Content, Design and Multicultural nominees.
Don’t forget – we’ll reveal the winners at this year’s Marketing Awards Gala at The Carlu in Toronto on June 4th.
2015 Marketing Awards Shortlist
OUT-OF-HOME
Out-of-Home Transit/Posters Single
- “Chairs – Spiked.” Client: Pfizer. Agency: Y&R Toronto
- “Ready for Winter.” Client: Mark’s. Agency: Sid Lee
- “Peach Shade.” Client: McDonald’s. Agency: Cossette
- “Soccer.” Client: Farnham Ale & Lager. Agency: LG2
- “Spouse.” Client: Farnham Ale & Lager. Agency: LG2
- “Fisherman.” Client: Farnham Ale & Lager. Agency: LG2
- “World Cup: France.” Client: Mucho Burrito. Agency: DS+P
Out-of-Home Transit/Posters Campaign
- “Instant Tent.” Client: Coleman. Agency: Y&R Toronto
- “Hunger Scale.” Client: Mars Canada. Agency: BBDO Toronto
- “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
- “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: LG2
Out-of-Home Billboard Single
- “Sky Swatches.” Client: Reno-Depot. Agency: Sid Lee
- “Magic Mop.” Client: Quebec City Magic Festival. Agency: LG2
- “Only Pay For What You Use.” Client: Mercedes-Benz Canada. Agency: One Twenty Three West
- “McMuffin Sunrise.” Client: McDonald’s. Agency: Cossette
Out-of-Home Billboard Campaign
- “Calgary Co-Op: Best Fresh.” Client: Calgary Co-Op. Agency: C&B Advertising
- “Happy Holidays.” Client: Lego. Agency: Brad
- “Honda Fit.” Client: Honda Canada. Agency: Grip Limited
Out-of-Home Non-Standard Format Single
- “I Screwed Up My Renos.” Client: Bell Média Canal Vie. Agency: DentsuBos
- “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
- “Toyota Wishmaker.” Client: Ontario Toyota Dealers Association. Agency: Rain43
- “Pin Art.” Client: Toronto School of Art. Agency: Cundari
- “Band-Aids.” Client: Canadian Labour Congress. Agency: Taxi Montréal
- “Tims Next Door.” Client: Tim Hortons. Agency: Taxi 2
Out-of-Home Non-Standard Format Campaign
- “Proud FM – Old Man, Old Lady, Hillbilly.” Client: Proud FM. Agency: Saatchi & Saatchi Canada
Out-of-Home Small-Scale Ambient
- “The Most Helpful Measuring Tape in the World.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Honda Indy Escalator.” Client: Honda Canada. Agency: Grip Limited
- “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
- “No Tankers DM.” Client: Dogwood Initiative. Agency: Rethink
- “Hairy Hangers.” Client: Parissa. Agency: Rethink
- “Hoyle’s Plumbing.” Client: Hoyle’s Plumbing. Agency: Sid Lee
Out-of-Home Large-Scale Ambient
- “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “McMuffin Sunrise.” Client: McDonald’s. Agency: Cossette
- “Inspiration Boxes.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Tims Next Door.” Client: Tim Hortons. Agency: Taxi 2
- “Winner, N.S.” Client: Tim Hortons. Agency: OgilvyOne Worldwide
Point-of-Purchase Single
- “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
- “Tan Yourself a Discount.” Client: Jack Astor’s Bar and Grill. Agency: Zulu Alpha Kilo
- “Dark Store.” Client: Tim Hortons. Agency: J. Walter Thompson Canada
- “Halo.” Client: Angel Painting Co. Agency: MacLaren McCann
- “Spouse.” Client: Farnham Ale & Lager. Agency: LG2
- “Fisherman.” Client: Farnham Ale & Lager. Agency: LG2
- “Soccer.” Client: Farnham Ale & Lager. Agency: LG2
- “Friend Fries.” Client: McDonald’s Restaurants of Canada Limited. Agency: Cossette
- “World Cup: Brazil.” Client: Mucho Burrito. Agency: DS+P
- “World Cup: Germany.” Client: Mucho Burrito. Agency: DS+P
Point-of-Purchase Campaign
- “Stop/Bike/School.” Client: Ford Parts and Service. Agency: Blue Hive Toronto
- “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: LG2
- “World Cup: Brazil, France, Germany.” Client: Mucho Burrito. Agency: DS+P
- “Steins.” Client: WURST. Agency: Wax
- “Broken.” Client: Vidéotron Le SuperClub. Agency: Sid Lee
Out-of-Home – Experiential/Special Events/Stunts
- “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
- “Magic Mop.” Client: Quebec City Magic Festival. Agency: LG2
- “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
- “Get Wet For Free.” Client: Splashdown Waterpark. Agency: Rethink
DIGITAL
Online Single
- “#LikeAGirl.” Client: Procter & Gamble. Agency: Leo Burnett Toronto/Chicago/London Holler
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
- “Struck By A Rainbow.” Client: Wrigley Canada. Agency: BBDO Toronto
- “Smart Electric Drive Drag Race.” Client: smart Canada. Agency: BBDO Toronto
- “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
- “The Gentleman’s Wager.” Client: Diageo. Agency: Anomaly
Online Campaign
- “6 Billion Hours.” Client: Volvo. Agency: Grey
- “Fry Defender.” Client: McDonald’s Canada. Agency: Tribal Worldwide
- “It Speaks for Itself.” Client: Shock Top Brewing Co. Agency: Anomaly
- “Unique or Not.” Client: Canada Dry Mott’s. Agency: DentsuBos
- “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
- “F-Up Insurance.” Client: Carnivore Club. Agency: Bensimon Byrne
Websites/Microsite – Advertising
- “The Cheerios Effect – Story Generator.” Client: General Mills Canada. Agency: Cossette
- “The Wiserfund.” Client: Corby’s Distilleries. Agency: John St.
- “Pizza Game Changers.” Client: Boston Pizza International. Agency: Taxi
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
- “Mentos Amazing Contest.” Client: Perfetti Van Melle Canada/Laurence Pichon. Agency: Cossette
- “Junkface.” Client: Johnson & Johnson. Agency: DDB Canada and Tribal Worldwide
- “Bring it Back.” Client: Tim Hortons. Agency: OgilvyOne Worldwide
Websites/Microsites – Corporate
- “OneMethod Website.” Client: OneMethod. Agency: OneMethod (A Division of Bensimon Byrne)
- “Alto Design.” Client: Alto Design. Agency: LG2
- “Sunglass Hut Online Rebrand.” Client: Sunglass Hut. Agency: Critical Mass
- “Agency Diving Society.” Client: Institute of Communications Agencies (ICA). Agency: SapientNitro
Best Use of Social Media
- “Pizza Game Changers.” Client: Boston Pizza International. Agency: Taxi
- “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
- “The Long Drive Home.” Client: Mazda Canada. Agency: J. Walter Thompson Canada
- “Doritos Roulette.” Client: PepsiCo Foods Canada.
Apps/Mobile
- “Sleep Clinic.” Client: GSK. Agency: Grey
- “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
- “MiO POV.” Client: Kraft Canada. Agency: Taxi 2
Games
- “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
Creative Use of Technology
- “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
- “Oil Spill Virtual Reality.” Client: The Dogwood Initiative. Agency: Rethink
- “6 Billion Hours.” Client: Volvo. Agency: Grey
- “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
- “Sun Activated Coupon.” Client: Zealios Skin Care. Agency: TBWA\Toronto
SELF-PROMOTION
- “How Union Rewards Its Employees.” Agency: Union
- “Worst Nightmare.” Agency: LG2
- “TBWA\Toy Lab.” Agency: TBWA\Toronto
- “Reactvertising.” Agency: John St.
- “The Casey’s.” Agency: Rethink
- “WTF Cossette.” Agency: Cossette
- “Holy Christmas!” Agency: LG2
