Marketing Awards 2015 : the complete shortlist

Last week we revealed the 2015 Marketing Awards shortlist in five instalments – below, you’ll find all of the nominated entries in one complete list. Marketing is grateful to all of the agencies and clients who entered their work this year for consideration, and to our jury members for all of their time and efforts.

We believe our awards programs represent the gold standard for advertising and communications work in Canada, and we thank you for taking the time to prepare your submissions. Congratulations again to those who were shortlisted this year – we’ll see you at the Gala on June 4th to reveal the winners!

2015 Marketing Awards – Complete Shortlist

FILM

Television Single: 30 Seconds and Under

• “Airport.” Client: Netflix. Agency: DDB Canada
• “Meditation.” Client: Krispy Kernels. Agency: LG2
• “World Traveller.” Client: Expedia.ca. Agency: Grip Limited
• “Test Results.” Client: Netflix. Agency: DDB Canada
• “Riser.” Client: Nissan Canada. Agency: TBWA\Toronto
• “Aviators.” Client: Nissan Canada. Agency: TBWA\Toronto

Television Campaign: 30 Seconds and Under

• “You Gotta Get It, To Get It.” Client: Netflix. Agency: DDB Canada
• “Milk Every Moment.” Client: Strategic Milk Alliance. Agency: DDB Canada
• “I’m Busy Living.” Client: Labatt Breweries of Canada. Agency: Anomaly
• “Double Reactions.” Client: Nissan Canada. Agency: TBWA\Toronto
• “Unexpected Gifts.” Client: Canadian Tire Corporation. Agency: Taxi
• “The Party, The Gift & The Antique Dealer.” Client: Québec Cinéma. Agency: LG2
• “Lies.” Client: Bonduelle/Arctic Gardens. Agency: LG2

Television Single: Over 30 Seconds

•  “How To Dad.” Client: General Mills. Agency: Tribal Worldwide
• “The Beer Fridge – O Canada.” Client: Molson Canadian. Agency: Rethink
• “Invade.” Client: Ontario Tourism Marketing Partnership Corporation. Agency: FCB Toronto
• “Airport.” Client: Netflix. Agency: DDB Canada
• “Eric.” Client: IKEA. Agency: Leo Burnett, Toronto
• “World Traveller.” Client: Expedia.ca. Agency: Grip Limited
• “Discovery.” Client: Loblaw Companies. Agency: John St.

Television Single: Small Budget

• “Teeth.” Client: Bonduelle/Arctic Gardens. Agency: LG2
• “Cellphone.” Client: Bonduelle/Arctic Gardens. Agency: LG2
• “Chair.” Client: The Capital Transit Network. Agency: LG2
• “Ozzy.” Client: The Capital Transit Network. Agency: LG2
• “Leg.” Client: The Capital Transit Network. Agency: LG2
• “#approvedforwork – Copier.” Client: Bell Media. Agency: Les Evades
• “#approvedforwork – Network.” Client: Bell Media. Agency: Les Evades
• “#approvedforwork – Stapler.” Client: Bell Media. Agency: Les Evades

Television Campaign: Small Budget

• “Lies.” Client: Bonduelle/Arctic Gardens. Agency: LG2
• “#approvedforwork Campaign.” Client: Bell Media. Agency: Les Evades
• “Mobile Obsession.” Client: Glentel. Agency: Grey
• “The Bus.” Client: The Capital Transit Network. Agency: LG2

Online Single

• “#LikeAGirl.” Client: Procter & Gamble. Agency: Leo Burnett, Toronto
• “In Her Shoes.” Client: Canadian Breast Cancer Foundation. Agency: Cundari
• “Reviveaphone.” Client: Reviveaphone. Agency: LG2
• “Struck By A Rainbow.” Client: Wrigley Canada. Agency: BBDO Toronto
• “Jesus.” Client: 1One. Agency: LG2
• “Wildhood.” Client: Go RVing Canada. Agency: DS+P

Online Campaign

• “6 Billion Hours.” Client: Volvo. Agency: Grey
• “#MyNorth.” Client: Sport Chek. Agency: Sid Lee
• “Sledge Hockey.” Client: PepsiCo Beverages Canada. Agency: TBWA\Toronto
• “Don’t Taste the Difference.” Client: Agropur, Natrel. Agency: LG2
• “Snack Time.” Client: Milk West. Agency: DDB Canada

Other Broadcast Single

• “How UNION Rewards Its Employees.” Client: Union. Agency: UNION
• “Reactvertising.” Client: John St. Agency: John St.
• “Canadian Zombie.” Client: Canadian Film Fest. Agency: JWT Canada
• “Ultimate Racetrack.” Client: BMW Group Canada. Agency: Cundari
• “TIFF Trailer: Countdown.” Client: Canada Goose. Agency: DS+P
• “Hire Jim.” Client: Government of Ontario – Ministry of Training Colleges and Universities. Agency: Bensimon Byrne

Other Broadcast Campaign

• “Canadian Film Fest.” Client: Canadian Film Fest. Agency: JWT Canada

RADIO

Radio Single

•  “See, You Do Snore Katie.” Client: GSK. Agency: Grey
• “Verifies.” Client: Dinamo Construction. Agency: LG2
• “Sweaty Pits.” Client: Johnson & Johnson. Agency: DDB Canada
• “Bald Spots.” Client: Johnson & Johnson. Agency: DDB Canada
• “Man Boobs.” Client: Johnson & Johnson. Agency: DDB Canada
• “Brakes.” Client: Subaru Canada. Agency: DDB Canada
• “Hide and Seek.” Client: Go RVing Canada. Agency: DS+P

Radio Campaign

• “Thanks Alcohol.” Client: Alberta Gaming and Liquor Commission. Agency: Calder Bateman Communications
• “Steps.” Client: Dinamo Construction. Agency: LG2
• “See, You Do Snore.” Client: GSK. Agency: Grey
• “Warm Up To Love Again.” Client: Johnson & Johnson Inc. Agency: DDB Canada
• “Aweful Trailers.” Client: Subaru. Agency: DDB Canada
• “Ode to Colour.” Client: Loblaw Companies. Agency: John St.

PRESS

Magazine Single

• “Soccer.” Client: Farnham Ale & Lager. Agency: LG2
• “Spouse.” Client: Farnham Ale & Lager. Agency: LG2
• “Richard Pryor.” Client: Accessible Media Inc. (AMI). Agency: TBWA\Toronto
• “Jimi Hendrix.” Client: Accessible Media Inc. (AMI). Agency: TBWA\Toronto
• “Bobby Orr.” Client: Accessible Media Inc. (AMI). Agency TBWA\Toronto
• “Rocky Road.” Client: Subaru Canada. Agency: DDB Canada
• “Life of Pi.” Client: Netflix. Agency: DDB Canada

Magazine Campaign

• “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: LG2
• “Life of Pi/Fargo/Ghostbusters.” Client: Netflix. Agency: DDB Canada
• “Finger Boarders.” Client: Spin Master. Agency: BBDO Toronto + Proximity
• “Broken.” Client: Vidéotron Le SuperClub. Agency: Sid Lee
• “Waterslides.” Client: Valcartier Vacation Village. Agency: LG2
• “Everything Described.” Client: Accessible Media (AMI). Agency: TBWA\Toronto
• “Playland Hot Seat.” Client: Playland. Agency: Rethink

Newspaper Single

• “Work Search.” Client: Workopolis. Agency: Zulu Alpha Kilo
• “Peanuts.” Client: Canadian Labour Congress. Agency: Taxi Montréal
• “Green Car of the Year.” Client: Honda Canada. Agency: Grip Limited
• “Na Na Na.” Client: Rona. Agency: Sid Lee
• “Rebirth Announcements.” Client: Calgary Horror Con. Agency: Wax

Newspaper Campaign

• “Text Messages.” Client: Vidéotron. Agency: Sid Lee
• “Finger Boarders.” Client: Spin Master. Agency: BBDO Toronto + Proximity
• “Jack’s Bites.” Client: Jack Astor’s Bar & Grill. Agency: Zulu Alpha Kilo
• “Game Face.” Client: TD Bank. Agency: Leo Burnett, Toronto

Business Press Single

• “Bobby Orr.” Client: Accessible Media (AMI). Agency: TBWA\Toronto
• “Jimi Hendrix.” Client: Accessible Media (AMI). Agency: TBWA\Toronto
• “Richard Pryor.” Client: Accessible Media (AMI). Agency: TBWA\Toronto
• “Less Copy.” Client: 500px. Agency: Grip Limited
• “Smaller Logos.” Client: 500px. Agency: Grip Limited

Business Press Campaign

• “Beautiful Stock Photography.” Client: 500px. Agency: Grip Limited
• “Everything Described.” Client: Accessible Media (AMI). Agency: TBWA\Toronto
• “Drive Pal.” Client: Sagicor. Agency: Grey
• “The Work That Worked.” Client: ICA Canada. Agency: One Advertising

OUT-OF-HOME

Out-of-Home Transit/Posters Single

• “Chairs – Spiked.” Client: Pfizer. Agency: Y&R Toronto
• “Ready for Winter.” Client: Mark’s. Agency: Sid Lee
• “Peach Shade.” Client: McDonald’s. Agency: Cossette
• “Soccer.” Client: Farnham Ale & Lager. Agency: LG2
• “Spouse.” Client: Farnham Ale & Lager. Agency: LG2
• “Fisherman.” Client: Farnham Ale & Lager. Agency: LG2
• “World Cup: France.” Client: Mucho Burrito. Agency: DS+P

Out-of-Home Transit/Posters Campaign

• “Instant Tent.” Client: Coleman. Agency: Y&R Toronto
• “Hunger Scale.” Client: Mars Canada. Agency: BBDO Toronto
• “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
• “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: LG2

Out-of-Home Billboard Single

• “Sky Swatches.” Client: Reno-Depot. Agency: Sid Lee
• “Magic Mop.” Client: Quebec City Magic Festival. Agency: LG2
• “Only Pay For What You Use.” Client: Mercedes-Benz Canada. Agency: One Twenty Three West
• “McMuffin Sunrise.” Client: McDonald’s. Agency: Cossette

Out-of-Home Billboard Campaign

• “Calgary Co-Op: Best Fresh.” Client: Calgary Co-Op. Agency: C&B Advertising
• “Happy Holidays.” Client: Lego. Agency: Brad
• “Honda Fit.” Client: Honda Canada. Agency: Grip Limited

Out-of-Home Non-Standard Format Single

•  “I Screwed Up My Renos.” Client: Bell Média Canal Vie. Agency: DentsuBos
• “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
• “Toyota Wishmaker.” Client: Ontario Toyota Dealers Association. Agency: Rain43
• “Pin Art.” Client: Toronto School of Art. Agency: Cundari
• “Band-Aids.” Client: Canadian Labour Congress. Agency: Taxi Montréal
• “Tims Next Door.” Client: Tim Hortons. Agency: Taxi 2

Out-of-Home Non-Standard Format Campaign

• “Proud FM – Old Man, Old Lady, Hillbilly.” Client: Proud FM. Agency: Saatchi & Saatchi Canada

Out-of-Home Small-Scale Ambient

• “The Most Helpful Measuring Tape in the World.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Honda Indy Escalator.” Client: Honda Canada. Agency: Grip Limited
• “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
• “No Tankers DM.” Client: Dogwood Initiative. Agency: Rethink
• “Hairy Hangers.” Client: Parissa. Agency: Rethink
• “Hoyle’s Plumbing.” Client: Hoyle’s Plumbing. Agency: Sid Lee

Out-of-Home Large-Scale Ambient

• “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “McMuffin Sunrise.” Client: McDonald’s. Agency: Cossette
• “Inspiration Boxes.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Tims Next Door.” Client: Tim Hortons. Agency: Taxi 2
• “Winner, N.S.” Client: Tim Hortons. Agency: OgilvyOne Worldwide

Point-of-Purchase Single

• “The Pass Through.” Client: Quebec City Magic Festival. Agency: LG2
• “Tan Yourself a Discount.” Client: Jack Astor’s Bar and Grill. Agency: Zulu Alpha Kilo
• “Dark Store.” Client: Tim Hortons. Agency: J. Walter Thompson Canada
• “Halo.” Client: Angel Painting Co. Agency: MacLaren McCann
• “Spouse.” Client: Farnham Ale & Lager. Agency: LG2
• “Fisherman.” Client: Farnham Ale & Lager. Agency: LG2
• “Soccer.” Client: Farnham Ale & Lager. Agency: LG2
• “Friend Fries.” Client: McDonald’s Restaurants of Canada Limited. Agency: Cossette
• “World Cup: Brazil.” Client: Mucho Burrito. Agency: DS+P
• “World Cup: Germany.” Client: Mucho Burrito. Agency: DS+P

Point-of-Purchase Campaign

• “Stop/Bike/School.” Client: Ford Parts and Service. Agency: Blue Hive Toronto
• “A Bit Bitter.” Client: Farnham Ale & Lager. Agency: LG2
• “World Cup: Brazil, France, Germany.” Client: Mucho Burrito. Agency: DS+P
• “Steins.” Client: WURST. Agency: Wax
• “Broken.” Client: Vidéotron Le SuperClub. Agency: Sid Lee

Out-of-Home – Experiential/Special Events/Stunts

• “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
• “Magic Mop.” Client: Quebec City Magic Festival. Agency: LG2
• “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
• “Get Wet For Free.” Client: Splashdown Waterpark. Agency: Rethink

DIGITAL

Online Single

• “#LikeAGirl.” Client: Procter & Gamble. Agency: Leo Burnett Toronto/Chicago/London Holler
• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
• “Struck By A Rainbow.” Client: Wrigley Canada. Agency: BBDO Toronto
• “Smart Electric Drive Drag Race.” Client: smart Canada. Agency: BBDO Toronto
• “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
• “The Gentleman’s Wager.” Client: Diageo. Agency: Anomaly

Online Campaign

• “6 Billion Hours.” Client: Volvo. Agency: Grey
• “Fry Defender.” Client: McDonald’s Canada. Agency: Tribal Worldwide
• “It Speaks for Itself.” Client: Shock Top Brewing Co. Agency: Anomaly
• “Unique or Not.” Client: Canada Dry Mott’s. Agency: DentsuBos
• “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
• “F-Up Insurance.” Client: Carnivore Club. Agency: Bensimon Byrne

Websites/Microsite – Advertising

• “The Cheerios Effect – Story Generator.” Client: General Mills Canada. Agency: Cossette
• “The Wiserfund.” Client: Corby’s Distilleries. Agency: John St.
• “Pizza Game Changers.” Client: Boston Pizza International. Agency: Taxi
• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
• “Mentos Amazing Contest.” Client: Perfetti Van Melle Canada/Laurence Pichon. Agency: Cossette
• “Junkface.” Client: Johnson & Johnson. Agency: DDB Canada and Tribal Worldwide
• “Bring it Back.” Client: Tim Hortons. Agency: OgilvyOne Worldwide

Websites/Microsites – Corporate

• “OneMethod Website.” Client: OneMethod. Agency: OneMethod (A Division of Bensimon Byrne)
• “Alto Design.” Client: Alto Design. Agency: LG2
• “Sunglass Hut Online Rebrand.” Client: Sunglass Hut. Agency: Critical Mass
• “Agency Diving Society.” Client: Institute of Communications Agencies (ICA). Agency: SapientNitro

Best Use of Social Media

• “Pizza Game Changers.” Client: Boston Pizza International. Agency: Taxi
• “Dadhood.” Client: General Mills. Agency: Tribal Worldwide
• “The Long Drive Home.” Client: Mazda Canada. Agency: J. Walter Thompson Canada
• “Doritos Roulette.” Client: PepsiCo Foods Canada.

Apps/Mobile

• “Sleep Clinic.” Client: GSK. Agency: Grey
• “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
• “MiO POV.” Client: Kraft Canada. Agency: Taxi 2

Games

• “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi

Creative Use of Technology

• “The Priceless Bat.” Client: Lanctôt Ltée (Distributor, Louisville Slugger Canada). Agency: Taxi
• “Oil Spill Virtual Reality.” Client: The Dogwood Initiative. Agency: Rethink
• “6 Billion Hours.” Client: Volvo. Agency: Grey
• “Make the Poster Appear.” Client: Quebec City Magic Festival. Agency: LG2
• “Sun Activated Coupon.” Client: Zealios Skin Care. Agency: TBWA\Toronto

SELF-PROMOTION

• “How Union Rewards Its Employees.” Agency: Union
• “Worst Nightmare.” Agency: LG2
• “TBWA\Toy Lab.” Agency: TBWA\Toronto
• “Reactvertising.” Agency: John St.
• “The Casey’s.” Agency: Rethink
• “WTF Cossette.” Agency: Cossette
• “Holy Christmas!” Agency: LG2

PUBLIC SERVICE

Public Service Film Single

• “Messenger.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “Tied.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.
• “The Woman Inside.” Client: PFLAG Canada. Agency: FCB Toronto
• “Not Allowed.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Playground.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Hockey.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Basketball.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Blanket.” Client: World Vision. Agency: KBS+ Toronto

Public Service Film Campaign

• “Kettle.” Client: Salvation Army. Agency: Grey
• “Make Room for Play.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Better Tomorrows.” Client: The Hospital for Sick Children. Agency: J. Walter Thompson Canada
• “Moment of Science – Liquid Nitrogen, Balloon Kebab.” Client: Science World. Agency: Rethink
• “Check Em.” Client: Testicular Cancer Canada. Agency: Grip Limited
• “Lockdown/Not Allowed.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “No Child for Sale.” Client: World Vision: Agency: KBS+ Toronto

Public Service Radio Single

• “Gandhi.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “Joan of Arc.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “Change the Tune.” Client: YWCA. Agency: Juniper Park
• “Not A Game.” Client: YWCA. Agency: Juniper Park
• “That’s No Joke.” Client: YWCA. Agency: Juniper Park

Public Service Radio Campaign

• “Messages.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “Buckle Up, Stay Alive.”Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “#notokay Radio Campaign.” Client: YWCA. Agency: Juniper Park
• “Kroger.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Loss of Yards.” Client: National Coalition Against Racism in Sports and Media. Agency: Rethink

Public Service Press Single

• “Ice Cream.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Skateboard.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Push.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
• “Throw.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
• “Stormy Glass.” Canadian Safe Boating Council. Agency: Saatchi & Saatchi Canada
• “Long Tag Sweater.” Client: The Canadian Fair Trade Network. Agency: Rethink
• “Long Tag Hoodie.” Client: The Canadian Fair Trade Network. Agency: Rethink
• “Long Tag Jacket.” Client: The Canadian Fair Trade Network. Agency: Rethink

Public Service Press Campaign

• “Open Book.” Client: World Literacy. Agency: Grey
• “Kroger.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Long Tag Sweater, Jacket, Hoodie.” Client: The Canadian Fair Trade Network. Agency: Rethink
• “Cyber Bullying is Still Bullying.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
• “Hooked.” Client: Children of the Street Society. Agency: Cossette
• “Science of Sport.” Client: Science World. Agency: Rethink
• “Every Toque Goes a Long Way in Helping the Homeless.” Client: Raising the Roof. Agency: Leo Burnett, Toronto

Public Service Out-of-Home/Ambient

• “UNMAS Sweeper.” Client: United Nations Mine Action Service (UNMAS). Agency: Critical Mass
• “Sweaty Sidewalk.” Client: Science World. Agency: Rethink
• “Underwater.” Client: Canadian Safe Boating Council. Agency: Saatchi & Saatchi Canada
• “Every Toque Goes a Long Way in Helping the Homeless.” Client: Raising the Roof. Agency: Leo Burnett, Toronto
• “Mean Tweets.” Client: Raising the Roof. Agency: Leo Burnett, Toronto
• “No Ford Nation Campaign Signs.” Client: No Ford Nation. Agency: Rethink
• “A Sick Child Affects Everyone.” Client: BC Children’s Hospital Foundation. Agency: Dare Vancouver
• “Raise the Pride.” Client: Toronto PFLAG. Agency: J. Walter Thompson Canada

Public Service Online

• “Skip Starbucks Saturday.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
• “Memory Project.” Client: Historica Canada. Agency: Rethink
• “UNMAS Sweeper.” Client: United Nations Mine Action Service (UNMAS). Agency: Critical Mass
• “Puppyswap.ca.” Client: Toronto Humane Society. Agency: Grip Limited
• “Playground.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Hockey.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Basketball.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
• “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.

Public Service Branded Content

• “Puppy Swap.” Client: Toronto Human Society. Agency: Grip Limited
• “Father’s Day Surprise.” Client: Ronald McDonald House Charities. Agency: Cossette
• “#HearOurStory.” Client: Egale Canada Human Rights Trust. Agency: Route Eleven
• “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.

Public Service Integrated

• “Better Tomorrows.” Client: The Hospital for Sick Children. Agency: J. Walter Thompson Canada
• “Raise the Pride.” Client: PFLAG Toronto. Agency: J. Walter Thompson Canada
• “Puppy Swap.” Client: Toronto Humane Society. Agency: Grip Limited
• “Consequences.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
• “#notokay Campaign.” Client: YWCA. Agency: Juniper Park
• “December 10th – Amnesty.” Client: Aministe Internationale Canada Francophone/Béatrice. Agency: Cossette
• “Only the Best of Jewish Film.” Client: Toronto Jewish Film Festival. Agency: DDB Canada and Tribal Worldwide

COLLATERAL/DIRECT

Collateral Single

• “The Most Helpful Measuring Tape in the World.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Severed Thumb Drives.” Client: Justin Poulsen. Agency: Rethink
• “No Tankers DM.” Client: The Dogwood Initiative. Agency: Rethink
• “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Art of a Woman.” Client: Diane’s Lingerie. Agency: One Twenty Three West

Collateral Campaign

• “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
• “Inspiration Boxes.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles. Agency: Sid Lee
• “Wildfire.” Client: Wildfire. Agency: Cossette

INTEGRATED CAMPAIGN

• “The Cheerios Effect.” Client: General Mills Canada. Agency: Cossette
• “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
• “Back in the Game.” Client: Nissan Canada Inc. Agency: TBWA\Toronto
• “House Rules.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Art of a Woman.” Client: Diane’s Lingerie. Agency: One Twenty Three West
• “Respect the Bean.” Client: Kraft Canada Inc. Agency: Ogilvy & Mather
• “The Campaign to End ‘Junkface.'” Client: Johnson & Johnson Inc. Agency: DDB Canada and Tribal Worldwide

BRANDED CONTENT

• “#LikeAGirl.” Client: Procter & Gamble. Agency: Leo Burnett Toronto/Chicago/London Holler
• “Peak Brew.” Client: Labatt Breweries of Canada. Agency: Grip Limited
• “#MyNorth.” Client: Sport Chek. Agency: Sid Lee
• “Snack Time.” Client: Milk West. Agency: DDB Canada
• “Struck by a Rainbow.” Client: Wrigley Canada. Agency: BBDO Toronto
• “Back in the Game.” Client: Nissan Canada Inc. Agency: TBWA\Toronto
• “Sledge Hockey.” Client: PepsiCo Beverages Canada. Agency: TBWA\Toronto

DESIGN

Logo/Corporate Identity

• “Item.” Client: Item. Agency: LG2boutique
• “Tous debout pour nos p’titis loups.” Client: Communications Johannes Demers. Agency: LG2boutique
• “Festin de Babette.” Client: Communications Johannes Demers. Agency: LG2boutique
• “Nourcy Branding.” Client: Nourcy. Agency: LG2boutique
• “BAnQ.” Client:  Bibliothèque et Archives nationales du Québec/Dominique Hétu. Agency: Cossette
• “#RedThumb.” Client: Nissan. Agency: Critical Mass
• “Smak Brand Identity.” Client: Smak. Agency: Art & Mechanical

Annual Reports (Print and/or Digital)

• “Water Soluble Annual Report.” Client: Long Point Waterfowl. Agency: Ogilvy & Mather
• “Honest Egg.” Client: BC Egg Marketing Board. Agency: DDB Canada
• “Balloons.” Client: Calgary Society for Persons with Disabilities. Agency: Wax

Brochures/Print Collateral

• “Bulk Barn Rebrand.” Client: Bulk Barn. Agency: Leo Burnett, Toronto
• “House-Maison.” Client: House-Maison. Agency: Leo Burnett, Toronto
• “Le Courrier Vinicole: Exploring Spanish and Portuguese Wines.” Client: Société des alcools du Québec. Agency: Sid Lee
• “Lisa Petrole Photography.” Client: Lisa Petrole Photography. Agency: Sid Lee
• “Festin de Babette.” Client: Communications Johannes Demers. Agency: LG2boutique
• “Théâtre de Quat’Sous 2014-2015.” Client: Théâtre de Quat’Sous. Agency: LG2boutique
• “Tous debout pour nos p’tits loups.” Client: Communications Johannes Demers. Agency: LG2boutique
• “Agency Selection Guide – AQAA.” Client: Association of Quebec Advertising Agencies/Dominique Villeneuve. Agency: Cossette

Environmental Graphics

• “8 Queen.” Agency: Sid Lee
• “Notman House.” Client: OSMO Foundation. Agency: Sid Lee
• “Quick & Easy.” Client: IKEA. Agency: Leo Burnett, Toronto
• “Item.” Client: Item. Agency: LG2boutique
• “The Beer Fridge – O Canada.” Client: Molson Canadian. Agency: Rethink

Packaging

• “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles. Agency: Sid Lee
• “Sugar Moon Farm.” Client: Sugar Moon Farm. Agency: Extreme Group
• “Scotch Ale.” Client: Farnham Ale & Lager. Agency: LG2
• “29 Février.” Client: 29 Février. Agency: LG2boutique
• “Cracked Canoe.” Client: Moosehead Breweries Ltd. Agency: Sid Lee
• “Tricolore Laces.” Client: Montreal Canadiens Children’s Foundation/Geneviève Paquette. Agency: Cossette

MULTICULTURAL MARKETING

Original Television/Broadcast

• “Swiffer: Cleaning Ka Naya Meaning.” Client: Procter & Gamble. Agency: Barrett and Welsh
• “OLG Ontario 49 – Sound of Dreams.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “WelcomePack: ‘A Welcome to Remember.'” Client: WelcomePack Canada. Agency: Dyversity Communications
• “College Update & Lost Reunion.” Client: WIND Mobile. Agency: Monsoon Communications
• “Singing in the Shower.” Client: FortisBC. Agency: Captus Advertising
• “Can’t Let Him Stay.” Client: FortisBC. Agency: Captus Advertising
• “Forward Condos TVC.” Client: Concord Adex. Agency: Bluesky Creative

Original Print

• “Kit Kat Chinese New Year.” Client: Nestle Canada. Agency: Maple Diversity Communications
• “OLG Lotto 6/49 – Remember to Play.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “OLG Responsible Gaming.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “Pepsi Chinese New Year – Year of the Ram.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “Brooke Bond – Bonding.” Client: Unilever International. Agency: Dyversity Communications
• “RBC Chinese New Year – Year of the Goat.” Client: RBC Royal Bank. Agency: Dyversity Communications
• “Pepsi Diwali.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “TD Aeroplan Innovation: Baingan-Bhel-Bombay.” Client: TD Bank Group. Agency: Barrett and Welsh
• “TD RSP2014 Savings Heroes.” Client: TD Bank Group. Agency: Barrett and Welsh
• “Cai Ching.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Fish.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Jelly Fish.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Sea Horse.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Shower.” Client: FortisBC. Agency: Captus Advertising.
• “Telus Chinese New Year.” Client: Telus. Agency: Response Advertising

Original Online

• “Aveeno Online Rich Media.” Client: Johnson & Johnson. Agency: Maple Diversity Communications
• “WelcomePack ‘Happily Ever After in Canada’ eBooks.” Client: WelcomePack Canada. Agency: Dyversity Communications
• “Telus Chinese New Year.” Client: Telus. Agency: Response Advertising
• “Your Choice, Your Trip.” Client: Spafax. Agency: Spafax

Original Integrated

• “Google World Cup Trends.” Client: Google Canada. Agency: Anomaly
• “Time to Hug.” Client: Kimberly-Clark Canada. Agency: Monsoon Communications
• “WelcomePack: ‘A Welcome to Remember.'” Client: WelcomePack Canada. Agency: Dyversity Communications
• “Pepsi Chinese New Year – Year of the Ram.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “RBC Newcomer Highway.” Client: RBC Royal Bank. Agency: Dyversity Communications
• “BMW Chinese New Year.” Client: BMW Canada. Agency: AV Communications – Cundari
• “MiniTFO Campaign.” Client: Group Média TFO. Agency: Lowe Roche

Adapted: Campaign

• “TD Aeroplan Visa: 1.5 x the Miles.” Client: TD Bank Group. Agency: Barrett and Welsh

Experiential/Special Events/Stunts

• “Aveeno Experiential Activation.” Client: Johnson & Johnson. Agency: Maple Diversity Communications
• “Sony Activation Event.” Client: Sony Canada. Agency: Maple Diversity Communications
• “Brooke Bond Diwali.” Client: Unilever International. Agency: Dyversity Communications
• “Hats Off to Tilley.” Client: Tilley Endurables. Agency: Strut PR
• “McCormick Online Cook-Off.” Client: McCormick Canada. Agency: AV Communications
• “Chinese New Year Animation eCard.” Client: Science World. Agency: Leap