Eleven different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. In addition to the 34 gold Ms handed out were 146 silver and bronze Marketing Awards. Below you’ll find a complete list of the winners for 2015, listed alphabetically by agency.
Points are awarded to agencies based on the type of medals they received. Bronze awards count for one point, silvers count for three and golds count for five. The Client of the Year award is based on this points system, but Best of Show is a decision made entirely by the jury.
2015 Marketing Awards – Complete Winners List
Anomaly – 1 Silver (3 points)
Silver:
- Digital, Online Single, “The Gentleman’s Wager.” Client: Diageo
Art & Mechanical – 1 Bronze (1 point)
Bronze:
- Design, Logo/Corporate Identity, “Smak Brand Identity.” Client: Smak
AV Communications – 1 Bronze (1 point)
Bronze:
- Multicultural Marketing, Experiential/Special Events/Stunts, “McCormick Online Cook-Off.” Client: McCormick Canada
Barrett and Welsh – 1 Bronze (1 point)
Bronze:
- Multicultural Marketing, Original Television/Broadcast, “Swiffer: Cleaning Ka Naya Meaning.” Client: Procter & Gamble
BBDO Toronto – 5 Bronze (5 points)
Bronze:
- Out-of-Home Transit/Posters Campaign, “Hunger Scale.” Client: Mars Canada
- Digital, Online Single, “Smart Electric Drive Drag Race.” Client: Smart Canada
- Branded Content, “Struck By A Rainbow.” Client: Wrigley Canada
- Digital, Online Single, “Struck By A Rainbow.” Client: Wrigley Canada
- Film, Online Single, “Struck By A Rainbow.” Client: Wrigley Canada
Blue Hive Toronto – 1 Gold (5 points)
Gold:
- Out-of-Home Point-of-Purchase Campaign, “Stop/Bike/School.” Client: Ford Motor Company
Cossette – 2 Gold, 1 Silver, 4 Bronze (17 points)
Gold:
- Public Service Branded Content, “Father’s Day Surprise.” Client: Ronald McDonald House Charities
- Design, Logo/Corporate Identity, “BAnQ.” Client: Bibliothèque et Archives nationales du Québec/Dominique Hétu
Silver:
- Integrated Campaign, “The Cheerios Effect.” Client: General Mills Canada
Bronze:
- Design, Brochures/Print Collateral, “Agency Selection Guide – AQAA.” Client: Association of Quebec Advertising Agencies
- Design, Packaging, “Tricolore Laces.” Client: Montreal Canadiens Children’s Foundation
- Out-of-Home, Point-of-Purchase Single, “Friend Fries.” Client: McDonald’s Restaurants of Canada Limited.”
- Digital, Websites/Microsites – Advertising, “The Cheerios Effect – Story Generator.” Client: General Mills Canada
Critical Mass – 1 Bronze (1 point)
Bronze:
- Public Service Experiential/Special Events/Stunts, “UNMAS Sweeper.” Client: United Nations Mine Action Service
DDB Canada – 3 Gold, 7 Silver, 3 Bronze (39 points)
Gold:
- Radio Single, “Man Boobs.” Client: Johnson & Johnson
- Branded Content, “Snack Time.” Client: Milk West
- Film, Television Single: Over 30 Seconds, “Airport.” Client: Netflix
Silver:
- Radio Campaign, “Warm Up to Love Again.” Client: Johnson & Johnson
- Radio Single, “Bald Spots.” Client: Johnson & Johnson
- Online Campaign, “Snack Time.” Client: Milk West
- Film, Television Single: 30 Seconds and Under, “Airport.” Client: Netflix
- Film, Television Campaign: 30 Seconds and Under, “You Gotta Get It, to Get It.” Client: Netflix
- Press, Magazine Campaign, “Life of Pi/Fargo/Ghostbusters.” Client: Netflix
- Design, Annual Reports (Print and/or Digital), “The Honest Egg.” Client: BC Egg Marketing Board
Bronze:
- Press, Magazine Single, “Life of Pi.” Client: Netflix
- Film, Television Campaign: 30 Seconds and Under, “Milk Every Moment.” Client: Strategic Milk Alliance
DDB Canada and Tribal Worldwide – 3 Bronze (3 points)
Bronze:
- Digital, Websites/Microsites – Advertising, “StopJunkface.com.” Client: Johnson & Johnson
- Integrated Campaign, “The Campaign to End Junkface.” Client: Johnson & Johnson
- Public Service Integrated, “Only the Best of Jewish Film.” Client: Toronto Jewish Film Festival
DentsuBos – 1 Bronze (1 point)
Bronze:
- Out-of-Home Non-Standard Format Single, “I Screwed Up My Renos.” Client: Bell Média/Canal Vie
DS+P – 1 Bronze (1 point)
Bronze:
- Film, Online Single, “Wildhood.” Client: Go RVing Canada
Dyversity Communications – 1 Silver, 3 Bronze (6 points)
Silver:
- Multicultural Marketing, Original Print, “Pepsi Diwali.” Client: PepsiCo Canada
Bronze:
- Multicultural Marketing, Original Integrated, “WelcomePack: A Welcome to Remember.” Client: WelcomePack Canada
- Multicultural Marketing, Original Television/Broadcast, “WelcomePack: A Welcome To Remember.” Client: WelcomePack Canada
- Multicultural Marking, Original Online, “WelcomePack: ‘Happily Ever After in Canada’ eBooks.” Client: WelcomePack Canada
FCB Toronto – 3 Bronze (3 points)
Bronze:
- Film, Television Single: Over 30 Seconds, “Invade.” Client: Ontario Tourism Marketing Partnership Corporation
- Public Service Radio Single, “The Me Inside.” Client: PFLAG Canada
- Public Service Film Single, “The Woman Inside.” Client: PFLAG Canada
Grey – 3 Gold, 5 Silver, 3 Bronze (33 points)
Gold:
- Digital, Online Campaign, “6 Billion Hours.” Client: Volvo
- Public Service Online, “Skip Starbucks Saturday.” Client: Moms Demand Action for Gun Sense in America
- Public Service Radio Campaign, “Calling All Kroger Stores.” Client: Moms Demand Action for Gun Sense in America
Silver:
- Film, Online Campaign, “6 Billion Hours.” Client: Volvo
- Public Service Press Campaign, “Which One?” Client: Moms Demand Action for Gun Sense in America
- Public Service Press Single, “Ice Cream.” Client: Moms Demand Action for Gun Sense in America
- Public Service Press Campaign, “Open Book.” Client: World Literacy
- Public Service Film Campaign, “Kettle.” Client: Salvation Army
Bronze:
- Public Service Press Single, “Skateboard.” Client: Moms Demand Action for Gun Sense in America
- Public Service Film Single, “Not Allowed.” Client: Moms Demand Action for Gun Sense in America
- Digital, Apps/Mobile, “Sleep Clinic.” Client: GSK
Grip Limited – 4 Bronze (4 points)
Bronze:
- Film, Television Single: 30 Seconds and Under, “World Traveller.” Client: Expedia.ca
- Film, Television Single: Over 30 Seconds, “World Traveller.” Client: Expedia.ca
- Public Service Online, “Puppyswap.ca.” Client: Toronto Humane Society
- Public Service Integrated, “Puppy Swap.” Client: Toronto Humane Society
J. Walter Thompson Canada – 1 Silver, 2 Bronze (5 points)
Silver:
- Public Service Integrated, “Better Tomorrows.” Client: Sick Kids Foundation
Bronze:
- Public Service Film Campaign, “Better Tomorrows.” Client: Sick Kids Foundation
- Public Service Out-of-Home/Ambient, “Raise the Pride.” Client: Toronto PFLAG
John St. – 1 Bronze (1 point)
Bronze:
- Self-Promotion, “Reactvertising.”
Juniper Park – 1 Gold, 2 Silver, 2 Bronze (10 points)
Gold:
- Public Service Radio Single, “Not A Game.” Client: YWCA
Silver:
- Public Service Radio Single, “That’s No Joke.” Client: YWCA
- Public Service Radio Campaign, “#notokay Radio Campaign.” Client: YWCA
Bronze:
- Public Service Integrated, “#notokay Campaign.” Client: YWCA
- Public Service Radio Single, “Change the Tune.” Client: YWCA
KBS+ Toronto – 1 Bronze (1 point)
Bronze:
- Public Service Film Single, “Blanket.” Client: World Vision
Leo Burnett – 8 Gold, 3 Silver, 5 Bronze (54 points) + BEST OF SHOW
Gold – Leo Burnett Toronto:
- Design, Brochures/Print Collateral, “House-Maison.” Client: House-Maison
- Out-of-Home Small-Scale Ambient, “The Most Helpful Measuring Tape in the World.” Client: IKEA
- Collateral/Direct, Collateral Single, “The Most Helpful Measuring Tape in the World.” Client: IKEA
- Out-of-Home Large-Scale Ambient, “Inspiration Boxes.” Client: IKEA
- Collateral/Direct, Collateral Campaign, “Inspiration Boxes.” Client: IKEA
Gold – Leo Burnett Toronto, Chicago, London/Holler:
- Branded Content, “#LikeAGirl.” Client: Procter & Gamble
- Digital, Online Single, “#LikeAGirl.” Client: Procter & Gamble
- Film, Online Single, “#LikeAGirl.” Client: Procter & Gamble
- BEST OF SHOW – “#LikeAGirl.” Client: Procter & Gamble
Silver – Leo Burnett Toronto
- Out-of-Home Large-Scale Ambient, “Kings and Queens of the Court.” Client: Bell Media
- Design, Logo/Corporate Identity, “Bulk Barn Rebrand.” Client: Bulk Barn
- Public Service Out-of-Home/Ambient, “Every Toque Goes a Long Way in Helping the Homeless.” Client: Raising the Roof
Bronze – Leo Burnett Toronto
- Integrated Campaign, “House Rules.” Client: IKEA
- Out-of-Home Small-Scale Ambient, “Milos.” Client: Bell Media
- Out-of-Home Small-Scale Ambient, “Serena.” Client: Bell Media
- Out-of-Home Small-Scale Ambient, “Eugenie.” Client: Bell Media
- Press, Newspaper Single, “Game Face.” Client: TD Bank
LG2 – 7 Gold, 8 Silver, 16 Bronze (75 points) + CLIENT OF THE YEAR
Gold:
- Out-of-Home, Transit/Posters Campaign, “Make the Poster Appear.” Client: Quebec City Magic Festival
- Film, Television Single: Small Budget, “Chair.” Client: The Capital Transit Network
- Out-of-Home Point-of-Purchase Campaign, “A Bit Bitter.” Client: Farnham Ale & Lager
- Out-of-Home Transit/Posters Campaign, “A Bit Bitter.” Client: Farnham Ale & Lager
- Press, Magazine Campaign, “A Bit Bitter.” Client: Farnham Ale & Lager
- Out-of-Home Transit/Posters Single, “Soccer.” Client: Farnham Ale & Lager
- Press, Magazine Single, “Soccer.” Client: Farnham Ale & Lager
Silver:
- Out-of-Home Point-of-Purchase Single, “Soccer.” Client: Farnham Ale & Lager
- Out-of-Home Transit/Posters Single, “Fisherman.” Client: Farnham Ale & Lager
- Out-of-Home Transit/Posters Single, “Spouse.” Client: Farnham Ale & Lager
- Press, Magazine Single, “Spouse.” Client: Farnham Ale & Lager
- Out-of-Home Billboard Single, “Magic Mop.” Client: Quebec City Magic Festival
- Out-of-Home Non-Standard Format Single, “The Pass Through.” Client: Quebec City Magic Festival
- Out-of-Home Point-of-Purchase Single, “The Pass Through.” Client: Quebec City Magic Festival
- Public Service Film Single, “Tied.” Client: Société de l’assurance automobile du Québec
Bronze:
- Out-of-Home Point-of-Purchase Single, “Fisherman.” Client: Farnham Ale & Lager
- Out-of-Home Point-of-Purchase Single, “Spouse.” Client: Farnham Ale & Lager
- Film, Television Campaign: Small Budget, “The Bus.” Client: The Capital Transit Network
- Out-of-Home, Experiential/Special Events/Stunts, “Make the Poster Appear.” Client: Quebec City Magic Festival
- Digital, Creative Use of Technology, “Make the Poster Appear.” Client: Quebec City Magic Festival.
- Out-of-Home, Experiential/Special Events/Stunts, “Magic Mop.” Client: Quebec City Magic Festival
- Out-of-Home Small-Scale Ambient, “The Pass Through.” Client: Quebec City Magic Festival
- Public Service Integrated, “Consequences.” Client: Société de l’assurance automobile du Québec
- Public Service Radio Campaign, “Buckle Up, Stay Alive.” Client: Société de l’assurance automobile du Québec
- Public Service Film Single, “Messenger.” Client: Société de l’assurance automobile du Québec
- Public Service Radio Single, “Gandhi.” Client: Société de l’assurance automobile du Québec
- Public Service Radio Campaign, “Messages.” Client: Société de l’assurance automobile du Québec
- Film, Television Campaign: Under 30 Seconds, “The Party, The Gift & The Antique Dealer.” Client: Québec Cinéma
- Film, Online Single, “Reviveaphone.” Client: Reviveaphone
- Radio Campaign, “Steps.” Client: Dinamo Construction
- Film, Television Single: Small Budget, “Teeth.” Client: Bonduelle/Arctic Gardens
CLIENT OF THE YEAR: Farnham Ale & Lager
- 5 Gold, 4 Silver, 2 Bronze (39 points)
LG2boutique – 2 Silver, 3 Bronze (9 points)
Silver:
- Design, Brochures/Print Collateral, “Tous debout pour nos p’tits loups.” Client: Communications Johannes Demers
- Design, Logo/Corporate Identity, “Item.” Client: Item
Bronze:
- Design, Packaging, “29 Fèvrier.” Client: 29 Fèvrier
- Design, Brochures/Print Collateral, “Festin de Babette.” Client: Communications Johannes Demers
- Design, Brochures/Print Collateral, “Théâtre de Quat’Sous 2014-2015.” Client: Théâtre de Quat’Sous
Lowe Roche – 1 Bronze (1 point)
Bronze:
- Multicultural Marketing, Original Integrated, “MiniTFO Campaign.” Client: Groupe Média TFO
Maple Diversity Communications – 1 Bronze (1 point)
Bronze:
- Multicultural Marketing, Original Online, “Aveeno Online Rich Media.” Client: Johnson & Johnson
Ogilvy & Mather – 1 Gold (5 points)
Gold:
- Design, Annual Reports (Print and/or Digital), “Water Soluble Annual Report.” Client: Long Point Waterfowl
One Twenty Three West – 1 Silver (3 points)
Silver:
- Collateral/Direct, Collateral Campaign, “Art of a Woman.” Client: Diane’s Lingerie
Publicis Canada – 3 Gold (15 points)
Gold:
- Digital, Apps/Mobile, “Watch_Dogs Live.” Client: Ubisoft
- Digital, Games, “Watch_Dogs Live.” Client: Ubisoft
- Integrated Campaign, “Watch_Dogs Live.” Client: Ubisoft
Response Advertising – 1 Bronze (1 point)
Bronze:
- Multicultural Marketing, Original Online, “Telus Chinese New Year.” Client: Telus
Rethink – 3 Silver, 7 Bronze (16 points)
Silver:
- Public Service, Creative Use of Technology, “Oil Spill Virtual Reality.” Client: Dogwood Initiative
- Design, Environmental Graphics, “The Beer Fridge – O Canada.” Client: Molson Canadian
- Public Service Out-of-Home/Ambient, “No Ford Nation Campaign Signs.” Client: No Ford Nation
Bronze:
- Public Service Collateral/Direct, “No Tankers DM.” Client: Dogwood Initiative
- Out-of-Home Small-Scale Ambient, “Hairy Hangers.” Client: Parissa
- Public Service Out-of-Home/Ambient, “Sweaty Sidewalk.” Client: Science World
- Out-of-Home Experiential/Special Events/Stunts, “Get Wet For Free.” Client: Splashdown Waterpark
- Public Service Press Single, “Long Tag Hoodie.” Client: The Canadian Fair Trade Network
- Public Service Press Single, “Long Tag Jacket.” Client: The Canadian Fair Trade Network
- Public Service Press Campaign, “Long Tag Sweater, Jacket, Hoodie.” Client: The Canadian Fair Trade Network
Route Eleven – 1 Bronze (1 point)
Bronze:
- Public Service Branded Content, “#HearOurStory.” Client: Egale
Sid Lee – 2 Gold, 2 Silver, 3 Bronze (19 points)
Gold:
- Out-of-Home Billboard Single, “Sky Swatches.” Client: Réno-Dépôt
- Design, Environmental Graphics, “Notman House.” Client: OSMO Foundation
Silver:
- Design, Environmental Graphics, “8 Queen.” Client: Sid Lee
- Design, Packaging, “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles
Bronze:
- Film, Online Campaign, “#MyNorth.” Client: Sport Chek
- Press, Newspaper Campaign, “Text Messages.” Client: Vidéotron
- Collateral/Direct, Collateral Campaign, “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles
Taxi – 1 Silver, 4 Bronze (7 points)
Silver:
- Digital, Games, “The Priceless Bat.” Client: Lanctôt Ltée (Distributor Louisville Slugger Canada)
Bronze:
- Digital, Websites/Microsites – Advertising, “The Priceless Bat.” Client: Lanctôt Ltée (Distributor Louisville Slugger Canada)
- Digital, Online Single, “The Priceless Bat.” Client: Lanctôt Ltée (Distributor Louisville Slugger Canada)
- Digital, Apps/Mobile, “The Priceless Bat.” Client: Lanctôt Ltée (Distributor Louisville Slugger Canada)
- Digital, Creative Use of Technology, “The Priceless Bat.” Client: Lanctôt Ltée (Distributor Louisville Slugger Canada)
Taxi 2 – 2 Silver (6 points)
Silver:
- Out-of-Home Large-Scale Ambient, “Tims Next Door.” Client: Tim Hortons
- Out-of-Home Non-Standard Format Single, “Tims Next Door.” Client: Tim Hortons
TBWA\Toronto – 4 Silver, 8 Bronze (20 points)
Silver:
- Press, Business Press Campaign, “Everything Described.” Client: Accessible Media (AMI)
- Branded Content, “Sledge Hockey.” Client: PepsiCo Beverages Canada
- Film, Online Single, “Sledge Hockey.” Client: PepsiCo Beverages Canada
- Film, Online Campaign, “Sledge Hockey.” Client: PepsiCo Beverages Canada
Bronze:
- Press, Magazine Single, “Jimi Hendrix.” Client: Accessible Media (AMI)
- Press, Business Press Single, “Jimi Hendrix.” Client: Accessible Media (AMI)
- Press, Magazine Campaign, “Everything Described.” Client: Accessible Media (AMI)
- Press, Magazine Single, “Bobby Orr.” Client: Accessible Media (AMI)
- Press, Business Press Single, “Bobby Orr.” Client: Accessible Media (AMI)
- Branded Content, “Back in the Game.” Client: Nissan Canada
- Integrated Campaign, “Back in the Game.” Client: Nissan Canada
- Self-Promotion, “TBWA\Toy Lab.” Client: TBWA\Toronto
Tribal Worldwide, a division of DDB – 2 Silver, 3 Bronze (9 points)
Silver:
- Digital, Online Campaign, “Dadhood.” Client: General Mills
- Digital, Online Single, “Dadhood.” Client: General Mills
Bronze:
- Digital, Best Use of Social Media, “Dadhood.” Client: General Mills
- Film, Television Single: Over 30 Seconds, “How To Dad.” Client: General Mills
- Digital, Online Campaign, “Fry Defender.” Client: McDonald’s Canada
Union – 1 Gold, 1 Silver (8 points)
Gold:
- Self-Promotion, “How Union Rewards Its Employees.”
Silver:
- Film, Other Broadcast Single, “How Union Rewards Its Employees.”
Y&R Toronto – 1 Bronze (1 point)
Bronze:
- Out-of-Home Transit/Posters Single, “Chairs: Spiked.” Client: Pfizer
Zulu Alpha Kilo – 2 Silver, 4 Bronze (10 points)
Silver:
- Public Service Film Single, “Playground.” Client: ParticipACTION
- Public Service Film Campaign, “Make Room for Play.” Client: ParticipACTION
Bronze:
- Public Service Online, “Playground.” Client: ParticipACTION
- Public Service Film Single, “Hockey.” Client: ParticipACTION
- Public Service Online, “Hockey.” Client: ParticipACTION
- Public Service Film Single, “ Basketball.” Client: ParticipACTION
