After revealing the shortlisted work in the OOH, Digital, Self-Promotion, Film, Radio and Press categories earlier this week for the 2015 Marketing Awards, today we present Public Service shortlist nominees, as well as the work that made it into the live jury round in the Collateral/Direct, Integrated Campaign and Branded Content categories.
Somewhere hidden in the shortlists we revealed Monday and Tuesday is this year’s Best of Show winner – but you’ll have to join us at the Marketing Awards Gala on June 4th at The Carlu in Toronto to find out which work will earn the top honour.
Still on the way this week – our shortlists for both the Design and Multicultural Marketing categories.
*Note: This story has been updated to reflect shortlist nominations for Historica Canada, The Hospital for Sick Children and the United Nations Mine Action Service (UNMAS) in Public Service Film, Online and Integrated
2015 Marketing Awards Shortlist
PUBLIC SERVICE
Public Service Film Single
- “Messenger.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “Tied.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.
- “The Woman Inside.” Client: PFLAG Canada. Agency: FCB Toronto
- “Not Allowed.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Playground.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Hockey.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Basketball.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Blanket.” Client: World Vision. Agency: KBS+ Toronto
Public Service Film Campaign
- “Kettle.” Client: Salvation Army. Agency: Grey
- “Make Room for Play.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Better Tomorrows.” Client: The Hospital for Sick Children. Agency: J. Walter Thompson Canada
- “Moment of Science – Liquid Nitrogen, Balloon Kebab.” Client: Science World. Agency: Rethink
- “Check Em.” Client: Testicular Cancer Canada. Agency: Grip Limited
- “Lockdown/Not Allowed.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “No Child for Sale.” Client: World Vision: Agency: KBS+ Toronto
Public Service Radio Single
- “Gandhi.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “Joan of Arc.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “Change the Tune.” Client: YWCA. Agency: Juniper Park
- “Not A Game.” Client: YWCA. Agency: Juniper Park
- “That’s No Joke.” Client: YWCA. Agency: Juniper Park
Public Service Radio Campaign
- “Messages.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “Buckle Up, Stay Alive.”Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “#notokay Radio Campaign.” Client: YWCA. Agency: Juniper Park
- “Kroger.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Loss of Yards.” Client: National Coalition Against Racism in Sports and Media. Agency: Rethink
Public Service Press Single
- “Ice Cream.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Skateboard.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Push.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
- “Throw.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
- “Stormy Glass.” Canadian Safe Boating Council. Agency: Saatchi & Saatchi Canada
- “Long Tag Sweater.” Client: The Canadian Fair Trade Network. Agency: Rethink
- “Long Tag Hoodie.” Client: The Canadian Fair Trade Network. Agency: Rethink
- “Long Tag Jacket.” Client: The Canadian Fair Trade Network. Agency: Rethink
Public Service Press Campaign
- “Open Book.” Client: World Literacy. Agency: Grey
- “Kroger.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Long Tag Sweater, Jacket, Hoodie.” Client: The Canadian Fair Trade Network. Agency: Rethink
- “Cyber Bullying is Still Bullying.” Client: Media Smarts. Agency: Ogilvy & Mather/OgilvyOne Worldwide
- “Hooked.” Client: Children of the Street Society. Agency: Cossette
- “Science of Sport.” Client: Science World. Agency: Rethink
- “Every Toque Goes a Long Way in Helping the Homeless.” Client: Raising the Roof. Agency: Leo Burnett, Toronto
Public Service Out-of-Home/Ambient
- “UNMAS Sweeper.” Client: United Nations Mine Action Service (UNMAS). Agency: Critical Mass
- “Sweaty Sidewalk.” Client: Science World. Agency: Rethink
- “Underwater.” Client: Canadian Safe Boating Council. Agency: Saatchi & Saatchi Canada
- “Every Toque Goes a Long Way in Helping the Homeless.” Client: Raising the Roof. Agency: Leo Burnett, Toronto
- “Mean Tweets.” Client: Raising the Roof. Agency: Leo Burnett, Toronto
- “No Ford Nation Campaign Signs.” Client: No Ford Nation. Agency: Rethink
- “A Sick Child Affects Everyone.” Client: BC Children’s Hospital Foundation. Agency: Dare Vancouver
- “Raise the Pride.” Client: Toronto PFLAG. Agency: J. Walter Thompson Canada
Public Service Online
- “Skip Starbucks Saturday.” Client: Moms Demand Action for Gun Sense in America. Agency: Grey
- “Memory Project.” Client: Historica Canada. Agency: Rethink
- “UNMAS Sweeper.” Client: United Nations Mine Action Service (UNMAS). Agency: Critical Mass
- “Puppyswap.ca.” Client: Toronto Humane Society. Agency: Grip Limited
- “Playground.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Hockey.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Basketball.” Client: ParticipACTION. Agency: Zulu Alpha Kilo
- “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.
Public Service Branded Content
- “Puppy Swap.” Client: Toronto Human Society. Agency: Grip Limited
- “Father’s Day Surprise.” Client: Ronald McDonald House Charities. Agency: Cossette
- “#HearOurStory.” Client: Egale Canada Human Rights Trust. Agency: Route Eleven
- “Kids Read Mean Tweets.” Client: Canadian Safe School Network. Agency: John St.
Public Service Integrated
- “Better Tomorrows.” Client: The Hospital for Sick Children. Agency: J. Walter Thompson Canada
- “Raise the Pride.” Client: PFLAG Toronto. Agency: J. Walter Thompson Canada
- “Puppy Swap.” Client: Toronto Humane Society. Agency: Grip Limited
- “Consequences.” Client: Société de l’assurance automobile du Québec (SAAQ). Agency: LG2
- “#notokay Campaign.” Client: YWCA. Agency: Juniper Park
- “December 10th – Amnesty.” Client: Aministe Internationale Canada Francophone/Béatrice. Agency: Cossette
- “Only the Best of Jewish Film.” Client: Toronto Jewish Film Festival. Agency: DDB Canada and Tribal Worldwide
COLLATERAL/DIRECT
Collateral Single
- “The Most Helpful Measuring Tape in the World.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Severed Thumb Drives.” Client: Justin Poulsen. Agency: Rethink
- “No Tankers DM.” Client: The Dogwood Initiative. Agency: Rethink
- “Serena.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Milos.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Eugenie.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Art of a Woman.” Client: Diane’s Lingerie. Agency: One Twenty Three West
Collateral Campaign
- “Kings and Queens of the Court.” Client: Bell Media. Agency: Leo Burnett, Toronto
- “Inspiration Boxes.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles. Agency: Sid Lee
- “Wildfire.” Client: Wildfire. Agency: Cossette
INTEGRATED CAMPAIGN
- “The Cheerios Effect.” Client: General Mills Canada. Agency: Cossette
- “Watch_Dogs Live.” Client: Ubisoft. Agency: Publicis Canada
- “Back in the Game.” Client: Nissan Canada Inc. Agency: TBWA\Toronto
- “House Rules.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Art of a Woman.” Client: Diane’s Lingerie. Agency: One Twenty Three West
- “Respect the Bean.” Client: Kraft Canada Inc. Agency: Ogilvy & Mather
- “The Campaign to End ‘Junkface.'” Client: Johnson & Johnson Inc. Agency: DDB Canada and Tribal Worldwide
BRANDED CONTENT
- “#LikeAGirl.” Client: Procter & Gamble. Agency: Leo Burnett Toronto/Chicago/London Holler
- “Peak Brew.” Client: Labatt Breweries of Canada. Agency: Grip Limited
- “#MyNorth.” Client: Sport Chek. Agency: Sid Lee
- “Snack Time.” Client: Milk West. Agency: DDB Canada
- “Struck by a Rainbow.” Client: Wrigley Canada. Agency: BBDO Toronto
- “Back in the Game.” Client: Nissan Canada Inc. Agency: TBWA\Toronto
- “Sledge Hockey.” Client: PepsiCo Beverages Canada. Agency: TBWA\Toronto
Click here for a look at the OOH, Digital and Self-Promotion shortlists or here for Film, Radio and Press shortlists.
