We’re on to the next 2016 Marketing Awards shortlist!
Below you’ll find all the entries that made it through the first round and were judged by our live Multicultural Marketing Awards jury members in April. The discussion and debate in the room was passionate and lively, as jury members sought to determine what key cultural insights had been used in the creation of this work, and how the nominees had executed on these ideas.
In Canada’s multicultural marketing industry, it takes much more than a translation of pre-existing work to win a medal — your idea has to be unique, but also take into account particular cultural nuances while still being clear and concise.
We were lucky to have eight talented individuals join us from the multicultural marketing space to take part in this ongoing discussion:
2016 Multicultural Marketing Jury
- CHAIR: Keka DasGupta, DDB Public Relations
- Roxanne Tsui, Sensu Communications
- Ambereen Jahangir, DV8
- Abhijeet Dutta Ray, Barrett and Welsh
- Irene Ho, Maple Diversity Communications
- Sharifa Khan, Balmoral Multicultural Marketing
- Terrence Ho, Koo Creative, a division of Cossette
- Corban Hu, Caneast Commuications
In case you missed it, we published our first round of 2016 Marketing Awards shortlisted entries this week. Be sure to have a read, and also make sure you get your tickets to the 2016 Marketing Awards Gala – we’re looking forward to seeing you at The Carlu in Toronto June 2!
2016 MULTICULTURAL MARKETING AWARDS SHORTLIST
Best Use of Social Media
- “WelcomePack – ‘I Love Canada.'” Client: WelcomePack Canada. Agency: Dyversity Communications
- “Re/Max Canada WeChat.” Client: Re/Max Canada. Agency: EthnoDialogue
Adapted Single
- “TD Bank: No Doosras.” Client: TD Bank. Agency: Barrett and Welsh
- “Jabbbardast TVC Hinglish.” Client: Telus. Agency: Response Advertising
Experiential/Special Events/Stunts
- “Western Union Monkey King.” Client: Western Union Canada. Agency: AV Communications
- “Get Hyped for Cricket.” Client: PepsiCo Canada. Agency: Ethnicity Multicultural Marketing + Advertising
- “Global Beer Fridge.” Client: Molson Canadian. Agency: Rethink
- “In Potatoes Since 1959.” Client: Yum Yum. Agency: LG2
Original Broadcast
- “OLG Daily Keno – So Flexible.” Client: OLG. Agency: Dyversity Communications
- “Sleep Early.” Client: Quality Program Services – Empower Me. Agency: Captus Advertising
- “Allstate: Speak Human to Me.” Client: Allstate Canada. Agency: Barrett and Welsh
- “Mid-Autumn Festival Radio – Cantonese.” Client: Telus. Agency: Response Advertising
- “Coca-Cola Diwali.” Client: Coca-Cola. Agency: MacLaren McCann Cultura
- “Make It Your Choice.” Client: Mina Halal. Agency: Halal & Co Media
Original Integrated Campaign
- “BMW Higher.” Client: BMW Canada. Agency: AV Communications and Cundari
- “Clover Leaf Wins Chinese Palates and Hearts.” Client: Connor Bros. Clover Leaf Seafoods. Agency: Focus Communications
- “Chalo! Variety! Value! Vah! Integrated.” Client: FreshCo. Agency: Barrett and Welsh
- “Chatr Mobile Integrated.” Client: Chatr Mobile. Agency: Balmoral Multicultural Marketing
- “In Potatoes Since 1959.” Client: Yum Yum. Agency: LG2
- “World Vision Bite-Size.” Client: World Vision Canada. Agency: AV Communications
- “Allstate: Speak Human to Me.” Client: Allstate Canada. Agency: Barrett and Welsh
Original Print
- “OLG Lotto Max – Dare to Dream.” Client: OLG. Agency: Dyversity Communications
- “You’ve Been Looking – Chinese Print.” Client: Telus. Agency: Response Advertising
- “Knorr EID ‘Praying Forks.'” Client: Unilever Canada. Agency: Dyversity Communications
- “Chalo! Variety! Value! Vah! Print.” Client: FreshCo. Agency: Barrett and Welsh
- “Febreeze: Curryblind.” Client: Procter & Gamble. Agency: Barrett and Welsh
- “Chalo! Dhamakedar Diwali.” Client: FreshCo. Agency: Barrett and Welsh
