Twenty different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. This year’s jury recognized 49 agencies. Below you’ll find a complete list of the winners for 2016, listed alphabetically by agency.
Points are awarded to agencies based on the type of medals they received. Bronze awards count for one point, silvers count for three and golds count for five.
Anomaly
Bronze:
- Digital: Online Film Single. “Shock Top Unfiltered Talk.” Client: Anheuser-Busch
AV Communications
Silver:
- Multicultural Marketing: Experiential/Special Events/Stunts. “Western Union Monkey King.” Client: Western Union Canada
Bronze:
- [With Cundari] Multicultural Print. “BMW Higher.” Client: BMW Canada
- Multicultural: Original Integrated Campaign. “World Vision Bite-Size.” Client: World Vision Canada
Balmoral Multicultural Marketing
Silver:
- Multicultural: Original Integrated Campaign. “ Chatr Mobile.” Client: Chatr Mobile
Barrett and Welsh
Silver:
- Multicultural: Original Broadcast. “Allstate: Speak Human To Me.” Client: Allstate Canada
- Multicultural: Print. “Chalo! Variety! Value! Vah.” Client: FreshCo
- Multicultural: Print. “Febreeze: Curryblind.” Client: Procter & Gamble
- Multicultural: Original Integrated Campaign. “Chalo! Variety! Value! Vah!” Client: FreshCo
Bronze:
- Multicultural: Print. “Chalo! Dhamakedor Diwali.” Client: FreshCo
- Multicultural: Original Integrated Campaign. “Allstate: Speak Human To Me.” Client: Allstate Canada
- Multicultural: Adapted Single. “TD Bank: No Doosras.” Client: TD Bank
BBDO
Gold:
- [With MediaCom and Harbinger] Integrated Campaign. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
- [With MediaCom and Harbinger] Out-of-Home: Experiential/Special Events/Stunts. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
- Collateral Single. “Doritos Ketchup Roses.” Client: PepsiCo Foods Canada
Silver:
- Digital: Online Campaign. “Doritos Ketchup Roses.” Client: PepsiCo Foods Canada
- Digital: Games. “Doritos Ketchup: The Hold Out.” Client: PepsiCo Foods Canada
Bronze:
- Press: Newspaper Single. “Dock.” Client: Mars Canada
- Press: Newspaper Campaign. “Caged.” Client: Mars Canada
- Digital: Online Film Single. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
- Digital: Online Film Campaign. “Whatever You’re Into.” Client: Harlequin
- Digital: Online Campaign. “Lay’s Do Us A Flavour – Tastes of Canada, Part 1.” Client: PepsiCo Foods Canada
- Digital: Creative Use of Technology. “Doritos Ketchup: The Hold Out.” Client: PepsiCo Foods Canada
- Out-of-Home: Transit/Posters Single. “Cowboy.” Client: Harlequin
- Out-of-Home: Transit/Posters Campaign. “Caged.” Client: Mars Canada
Bleublancrouge
Gold:
- Digital: Games. “Assassin’s Creed: London Gangs.” Client: Ubisoft Canada
- Out-of-Home: Transit/Posters Campaign. “Assassin’s Creed Syndicate Posters.” Client: Ubisoft Canada
Bronze:
- Out-of-Home: Point-of-Purchase Campaign. “Trash.” Client: Sherlock
Blue Hive Toronto
Gold:
- Business Press Single. “Helium Camper Balloon.” Client: Ford Canada
Silver:
- Business Press Single. “Inflatable Bulldozer Balloon.” Client: Ford Canada
- Business Press Campaign. “Make Light Work of Every Tow.” Client: Ford Canada
Bronze:
- Business Press Single. “Party Balloon Trailer.” Client: Ford Canada
Brad
Bronze:
- Business Press Campaign. “Almost Nothing Stands Between You and an Award.” Client: Groupe Infopresse Inc.
C&B Advertising
Bronze:
- Out-of-Home: Billboard Campaign. “Calgary Co-op: Fresh 2.0.” Client: Calgary Co-op
Camp Jefferson
Silver:
- Digital: Online Campaign. “Koodo Choose Happy: Blue Monday Campaign.” Client: Koodo Mobile
Captus Advertising
Bronze:
- Multicultural: Print. “Soothing (Sing Tao).” Client: Le Kiu Importing Co. Ltd.
Central Station
Bronze:
- Design: Environmental Graphics. “Nike Women’s 15k Run.” Client: Nike
CloudRaker
Silver:
- Digital: Online Campaign. “Kijiji Raps.” Client: Kijiji Canada
Cossette
Gold:
- Public Service: Radio Campaign. “Shaking The Airwaves For Nepal.” Client: Habitat for Humanity
Silver:
- Public Service: Online. “Life Unpaused.” Client: SickKids Foundation
- Public Service: Online. “Undercover AdWords.” Client: Children of the Street Society
- Public Service: Branded Content. “Life Unpaused.” Client: SickKids Foundation
- Out-of-Home: Point-of-Purchase Campaign. “Happy Moving Day.” Client: McDonald’s Canada
- Out-Of-Home: Billboard Single. “McCafé Snow Report.” Client: McDonald’s Canada
- Out-Of-Home: Transit Posters Campaign. “Happy Moving Day.” Client: McDonald’s Canada
Bronze:
- Integrated Campaign. “Max In Boston.” Client: McDonald’s Canada
- Integrated Campaign. “Secret Secret Menu.” Client: McDonald’s Canada
- Business Press Single. “Trophy.” Client: Strat Awards
- Public Service: Integrated. “Life Unpaused.” Client: SickKids Foundation
- Design: Logo/Corporate Identity. “The Canadian.” Client: Via Rail Canada
- Collateral Campaign. “Secret Secret Menu.” Client: McDonald’s Canada
- Public Service: Small-Scale Ambient. “Hashtag For Freedom.” Client: Amnesty International
- Public Service: Large-Scale Ambient. “Brick for Brick.” Client: Habitat for Humanity
Cundari
Bronze:
- [With AV Communications] Multicultural: Print. “BMW Higher.” Client: BMW Canada
DDB Canada
Gold:
- Branded Content. “Snack Time.” Client: Milk West
- Digital: Online Film Campaign. “Snack Time: Time Machine/Hitchhiker/Game Day.” Client: Milk West
Silver:
- Digital: Online Film Single. “Beauty on a Small Budget.” Client: CIL
Bronze:
- Film: Television Single. “Prom Night.” Client: Volkswagen Canada
- Digital: Online Campaign. “Beetle Road Stories.” Client: Volkswagen Canada
- Design: Annual Reports – Print and/or Digital. “Non-Stop Annual Report.” Client: Edmonton International Airport
- Out-of-Home: Small-Scale Ambient. “Weight Lifter.” Client: Milk West
- Out-of-Home: Small-Scale Ambient. “Runner.” Client: Milk West
DentuBos
Bronze:
- Press: Magazine Campaign. “Seasick.” Client: Henri Vézina
DS+P
Bronze:
- Design: Promotion. “Kol Kid Crayon Business Cards.” Client: Kol Kid
Dyversity Communications
Silver:
- Multicultural: Print. “Knorr Eid Praying Forks.” Client: Unilever Canada
Bronze:
- Multicultural: Print. “OLG Lotto Max – Dare to Dream.” Client: OLG
- Multicultural: Best Use of Social Media. “WelcomePack – I Love Canada.” Client: WelcomePack Canada Inc.
Ethnicity Multicultural Marketing + Advertising
Bronze:
- Multicultural: Experiential/Special Events/Stunts. “Get Hyped for Cricket.” Client: PepsiCo Canada
Extreme Group
Bronze:
- Integrated Campaign. “Date Night.” Client: Downtown Halifax Business Commission
FCB Toronto
Gold:
- Digital: Best Use of Social Media. “Cracker Cutter.” Client: Mondelez International
- Public Service: Television Single. “Nobody’s Memories.” Client: PFLAG Canada
Silver:
- Integrated Campaign. “Ball-Star.” Client: BMO
- Collateral Single. “Cracker Cutter.” Client: Mondelez International
Bronze:
- Out-of-Home: Large-Scale Ambient. “ NBATM.” Client: BMO
- Public Service: Experiential/Special Events/Stunts. “Window Project.” Client: Ontario Association of Interval and Transition Houses
- Public Service: Large-Scale Ambient. “Window Project.” Client: Ontario Association of Interval and Transition Houses
Focus Communications
Bronze:
- Multicultural: Original Integrated Campaign. “Clover Leaf Wins Chinese Palates and Hearts.” Client: Connors Bros. Clover Leaf Seafoods
Grey
Gold:
- Public Service: Online. “Groceries Not Guns.” Client: Moms Demand Action for Gun Sense in America
- Public Service: Integrated. “Groceries Not Guns.” Client: Moms Demand Action for Gun Sense in America
- Public Service: Large-Scale Ambient. “Big Question.” Client: Moms Demand Action for Gun Sense in America
Bronze:
- Radio Campaign. “See, You Do Snore.” Client: GSK
- Public Service: Television Single. “OneDrop.” Client: BC Used Oil Management Association
Grip
Silver:
- Film: Television Campaign – Small Budget. “Expedia Blue Jays.” Client: Expedia.ca
Bronze:
- Integrated Campaign. “Expedia Blue Jays.” Client: Expedia.ca
- Self-Promotion. “Tie-Fi.” Client: Grip
Halal & Co Media
Silver:
- Multicultural: Original Broadcast. “Make It Your Choice.” Client Mina Halal
Innocean Worldwide Canada
Silver:
- Public Service: Press Campaign. “Hop On.” Client: Cycling Canada
J. Walter Thompson Canada
Gold:
- Public Service: Radio Single. “Canadian Film Fest: Romance.” Client: Canadian Film Fest
- Out-of-Home: Point-of-Purchase Single. “Shelf Talker.” Client: Tim Hortons
Silver:
- Public Service: Radio Campaign. “Canadian Film Fest Radio.” Client: Canadian Film Fest
Bronze:
- Public Service: Experiential/Special Events/Stunts. “Music For Memory Project.” Client: Alzheimer Society of Toronto
- Public Service: Out-of-Home Campaign. “PFLAG Series.” Client: Toronto PFLAG
- Public Service: Out-of-Home Campaign. “Music For Memory Project.” Client: Alzheimer Society of Toronto
- Radio Single. “Calling All Details.” Client: Tim Hortons.
John St.
Gold:
- Film: Television Single. “Hard Work.” Client: Tangerine Bank
- Public Service: Online Film Single. “Cover the Athlete.” Client: Cover The Athlete
- Public Service: Branded Content. “Cover the Athlete.” Client: Cover The Athlete
Silver:
- Film: Other Broadcast Single. “Hard Work.” Client: Tangerine Bank
- Press: Newspaper Single. “Toronto Ticket.” Client: Mitsubishi Motor Sales of Canada
Bronze:
- Press: Newspaper Campaign. “Heated Wipers.” Client: Mitsubishi Motor Sales of Canada
- Self-Promotion. “Jane St.”
- Design: Logo/Corporate Identity. “Greenfield Natural Meat Co.” Client: Maple Leaf Foods
- Design: Packaging. “Greenfield Natural Meat Co.” Client: Maple Leaf Foods
- Out-of-Home: Transit/Posters Campaign. “Heated Wipers.” Client: Mitsubishi Motor Sales of Canada
- Public Service: Press Single. “Heart.” Client: Federation of Quebec Alzheimer Societies
Juniper Park\TBWA
Gold:
- Public Service: Online Film Campaign. “Laughing, Dancing, Whistling.” Client: Project Consent
Silver:
- Public Service: Integrated. “Consent Is Simple.” Client: Project Consent
Bronze:
- Out-of-Home: Experiential/Special Events/Stunts. “Sweat Machine.” Client: Gatorade
- Public Service: Out-of-Home Single. “Penis.” Client: Project Consent
- Public Service: Out-of-Home Campaign. “Speech Bluddles.” Client: Canadian Journalists For Free Expression
Leo Burnett Toronto
Gold:
- Design: Brochures/Print Collateral. “Printed By Somerset.” Client: Somerset Graphics Co. Ltd.
- Public Service: Experiential/Special Events/Stunts. “Coming Soon.” Client: Raising The Roof
- Public Service: Large-Scale Ambient. “Coming Soon.” Client: Raising The Roof
Silver:
- Digital: Online Film Single. “A Most Unsubtle Hint.” Client: Carnivore Club
- Digital: Online Single. “Pick-Up and Order Point Hyperlapse.” Client: IKEA
- Self-Promotion. “The Intern of Bloor St.”
- Public Service: Television Single. “Who Will You Help.” Client: Ontario Women’s Directorate
- Design: Brochures/Print Collateral. “Qoñi.” Client: Brand Trade Peru
- Public Service: Online Film Single. “Coming Soon.” Client: Raising the Roof.
- Design: Promotion. “A Promo That Goes Bang!” Client: Fuze Reps
Bronze:
- [With Leo Burnett Chicago] Branded Content. “Always Unstoppable.” Client: Procter & Gamble
- Design: Brochures/Print Collateral. “Smith Menu.” Client: Smith Restaurant + Bar
- Design: Promotion. “The Perfect Match.” Client: Leo Burnett
- Collateral Campaign. “Printed By Somerset.” Client: Somerset Graphics Co. Ltd.
- Film: Television Single Under 30 Seconds. “Cheese Football.” Client: Amazon.
LG2
Gold:
- Film: Television Campaign – Small Budget. “Lies.” Client: Arctic Gardens
- Out-of-Home: Billboard Single. “Chin-Up.” Client: Nike
- [LG2boutique] Design: Environmental Graphics. “The Olympic Park’s Centre Sportif.” Client: Olympic Park
Silver:
- Film: Television Single – Small Budget. “Toothbrush.” Client: Arctic Gardens
- Film: Television Campaign. “Easy Banking.” Client: Zag Bank
- Public Service: Television Single. “Truck.” Client: Société de l’assurance automobile du Québec
- Public Service: Radio Campaign. “Interrupt.” Client: Société de l’assurance automobile du Québec
- Public Service: Radio Campaign. “Alcoholic Drink Ads.” Client: Société de l’assurance automobile du Québec
- Public Service: Online Film Single. “Pigeon.” Client: Société de l’assurance automobile du Québec
- Out-of-Home: Billboard Campaign. “Chin-Up, Raccoon, Early/Late.” Client: Nike
- Out-of-Home: Large-Scale Ambient. “The Nose.” Client: Captodor
- Out-of-Home: Large-Scale Ambient.” Chin-Up.” Client: Nike
Bronze:
- Film: Television Single – Small Budget. “Couch.” Client: Arctic Gardens
- Press: Newspaper Single. “Formulas.” Client: Farnham Ale & Lager
- Digital: Online Film Single. “Couch.” Client: Arctic Gardens
- Digital: Games. “Jingle Creator.” Client: Zag Bank
- Multicultural: Original Integrated Campaign. “In Potatoes Since 1959.” Client: Yum Yum
- Out-of-Home: Billboard Single. “Early/Late.” Client: Nike
- Public Service: Press Campaign. “Blanket.” Client: Société de l’assurance automobile du Québec
MacLaren McCann Cultura
Gold:
- Multicultural: Original Broadcast. “Coca-Cola Diwali.” Client: Coca-Cola
MediaCom
Gold:
- [With BBDO and Harbinger] Out-of-Home: Experiential/Special Events/Stunts. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
- [With BBDO and Harbinger] Integrated Campaign. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
Mosaic
Bronze:
- Out-of-Home: Experiential/Special Events/Stunts. “Stella Artois Sensorium.” Client: Labatt Breweries of Canada
Ogilvy & Mather
Bronze:
- Collateral Single. “Water Soluble Letterhead.” Client: Long Point Waterfowl
OneMethod (A Division Of Bensimon Byrne)
Silver:
- Digital: Creative Use of Technology. “OneMeth Streetwear View.” Client: OneMeth
One Twenty Three West
Silver:
- Design: Promotion. “Beer & Idea Appreciation Society Identity.” Client: Beer & Idea Appreciation Society
- Public Service: Experiential/Special Events/Stunts. “Vancouver Aquarium Arctic Stunt.” Client: Vancouver Aquarium
Bronze:
- Film: Television Single – Small Budget. “Picasso Höch.” Client: Vancouver Art Gallery
Response Advertising
Bronze:
- Multicultural: Adapted Single. “Jabbbardast TVC Hinglish.” Client: Telus
Rethink
Gold:
- [With Wongdoody] Public Service: Online. “#TheReal10.” Client: American Association of University Women
- Public Service: Radio Single. “No Touching.” Client: Science World
- Public Service: Radio Single. “Right Ear.” Client: Science World
- Public Service: Radio Campaign. “Now You Know.” Client: Science World
- Out-of-Home: Experiential/Special Events/Stunts. “Hockey Heaven.” Client: Molson Canadian
Silver:
- Branded Content. “Hockey Heaven.” Client: Molson Canadian
- Digital: Online Campaign. “Climb The Other Side.” Molson Coors
- Self-Promotion. “Rethink Ornament.”
- Collateral Campaign. “The Fantasy Life.” Client: Coors Light
Bronze:
- Digital: Online Film Campaign. “Hockey Heaven.” Client: Molson Canadian
- Digital: Creative Use of Technology. “Uber Eats Food Drive.” Client: Uber Canada
- Public Service: Television Single. “Blood Cells.” Client: The Canadian Centre for Diversity and Inclusion
- Public Service: Television Campaign. “Science Wars, Coffin, Typical Monday.” Client: Science World
- Public Service: Online Film Campaign. “Science Wars, Coffin, Typical Monday.” Client: Science World
- Public Service: Radio Single. “Bacteria Cells.” Client: Science World
- Design: Logo/Corporate Identity. “King Koin Launderette Logo.” Client: King Koin Launderette
- Out-of-Home: Experiential/Special Events/Stunts. “Global Beer Fridge.” Client: Molson Canadian
- Collateral Single. “Guitar Book.” Client: The Warehouse Studio
Saatchi & Saatchi Canada
Gold:
- Public Service: Branded Content. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity
Silver:
- Public Service: Integrated. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity
- Out-of-Home: Transit/Posters Single. “Baffin Boots – Roasting.” Client: Baffin Boots
- Out-of-Home: Transit/Posters Campaign. “Baffin Boots – Roasting, Boiling.” Client: Baffin Boots
Bronze:
- Public Service: Experiential/Special Events/Stunts. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity
SapientNitro
Bronze:
- Business Press Campaign. “See If It’s Been Done.” Client: The Advertising and Design Club of Canada
Sid Lee
Gold:
- Integrated Campaign. “#YouShouldPlay649.” Client: Loto-Québec – Lotto 6/49
- Press: Newspaper Campaign: “Ultra Fast.” Client: Vidéotron
- Digital: Online Single. “The Cursor.” Client: Réno-Dépôt
Silver:
- Public Service: Online Film Campaign. “MO’s of Achievement.” Client: Movember
- Out-of-Home: Billboard Single. “Make a Wish.” Client: Loto-Québec – Lotto 6/49
Bronze:
- Film: Television Campaign – 30 Seconds and Under. “Hat/Radio – Seagull/Kiki.” Client: Loto-Québec – Lotto 6/49
- Public Service: Integrated. “Pollupets.” Client: Earth Day (Jour de la Terre)
- Public Service: Online Film Single: “More Firsts.” Client: One Drop
- Design: Environmental Graphics. “Chromatic Paris 2015.” Client: MASSIVart
- Out-of-Home: Billboard Campaign. “LTE Campaign.” Client: Vidéotron
- Public Service: Experiential/Special Events/Stunts. “Pollupets.” Client: Earth Day (Jour de la Terre)
- Public Service: Out-of-Home Campaign. “Pollupets.” Client: Earth Day (Jour de la Terre)
Tam Tam\TBWA
Silver:
- Public Service: Small-Scale Ambient. “Express Checkout.” Client: La Grande Guignolée des Médias
Tank
Gold:
- Out-of-Home: Billboard Single. “Bart.” Client: Corus Media
- Out-of-Home: Billboard Campaign. “Teletoon at Night.” Client: Corus Media
- Radio Single. “Valda – Daycare.” Client: Wampole Inc./Laboratoire Suisse
Silver:
- Radio Campaign. “Valda – Daycare, Naughty Hotline, Millionaire.” Client: Wampole Inc./Laboratoire Suisse
Taxi
Bronze:
- Out-of-Home: Experiential/Special Events/Stunts. “Leon’s Moving Day.” Client: Leon’s
- Out-of-Home: Transit/Posters Single. “SiriusXM Top Comic Pet Groomer.” Client: SiriusXM
Union
Silver:
- Film: Television Single – 30 Seconds and Under. “Bus Tour.” Client: Canadian Real Estate Association
- Film: Television Campaign – 30 Seconds and Under. “CREA 2015 Campaign.” Client: Canadian Real Estate Association
Wax
Silver:
- Out-of-Home: Large-Scale Ambient. “Piano Posters.” Client: Honens
Bronze:
- Public Service: Online Film Campaign. “#EndThePriceHike.” Client: Feeding My Family
- Public Service: Radio Single. “#EndThePriceHike.” Client: Feeding My Family
- Design: Logo/Corporate Identity. “PR%F Identity.” Client: Proof Cocktail Bar
Zulu Alpha Kilo
Gold:
- Self-Promotion. “Say No To Spec.”
- Film: Other Broadcast Single. “Lily & The Snowman.” Client: Cineplex
- Digital: Online Film Single. “Lily & The Snowman.” Client: Cineplex
Silver:
- Branded Content. “Lily & The Snowman.” Client: Cineplex
Bronze:
- Film: Other Broadcast Single. “Debt, Debt, Debt.” Client: Interac Association
