For the first time ever, the Marketing Awards program will highlight multicultural campaigns that resonated with new Canadians in the past year.
“Ethnic Canadians already constitute a huge demographic for many marketers and they will only become more important in the years ahead,” said Lucy Collin, publisher of Marketing.
“And we’ve know for a while that great advertising work is being done to connect with Canada’s diverse multicultural communities, but it really wasn’t being recognized in the Marketing Awards. We decided to change that this year.”
The Multicultural Marketing Awards recognize work created specifically for ethnic Canadian audiences, and submissions can be made in four categories: Print, TV/Broadcast, Online, and Integrated.
This work will be judged by Marketing’s editorial team and a panel of multicultural marketing experts, with the winners introduced at the Marketing Awards, taking place in Toronto in June. Marketing is in the process of confirming the judges now and will announce the final jury in the Marketing Daily shortly.
For details about the entry process, click here.
Aside from the samples of the work, each entry requires a written component of up to 500 words. These written submissions should include: the target demographic, the media used to reach that demo, and most importantly, the strategy underlying the campaign, including a clear explanation of the creative executions as well as cultural nuances of the creative that resonated with the target demographic.
