Marketing Awards Shortlist: Branded Content, Collateral, Design, Self-Promo, Integrated

We’re counting down to the 91st annual Marketing Awards on May 30! Over the coming days, Marketing will reveal the shortlists across the 12 competition categories included in this year’s event. Below are the ads in the running (as either single executions or campaign components) in the giant Press/OOH contest. Some of these were shortlisted […]

We’re counting down to the 91st annual Marketing Awards on May 30! Over the coming days, Marketing will reveal the shortlists across the 12 competition categories included in this year’s event. Below are the ads in the running (as either single executions or campaign components) in the giant Press/OOH contest. Some of these were shortlisted once, some across multiple categories.

All entries were reviewed and scored by an expanded jury of creatives from across the country. The entire jury (in-person and online) was divided into three groups and each group saw one-third of the work. From these scores, jury co-chairs Dean Lee and Joseph Bonnici identified the top scores to determine the shortlist.

Check back at MarketingMag.ca for more shortlists, and join us at Toronto’s prestigious Carlu to celebrate the winners on May 30. Tickets are available.

Related
Press/Out-Of-Home shortlist

Marketing Awards 2013: Branded Content

“Painting Coconuts” by Zulu Alpha Kilo for Audi Canada
“Create the Rainbow” by BBDO Toronto for Wrigley Canada
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada
“The Gitchhiker” by John St. for Stanfield’s Ltd.
“James Ready Photo Cover Swap” by Leo Burnett Toronto for James Ready

Marketing Awards 2013: Collateral

“James Ready Beer-Grams” by Leo Burnett Toronto for James Ready
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready
“James Ready Bartering System” by Leo Burnett Toronto for James Ready
“Most Functional Business Card Ever” by Doug & Serge for Schwimmer Pool Service
“Scratch Card” by Ogilvy & Mather for Unilever Canada
“Pfaff Instant DM” by Lowe Roche for Pfaff Automotive Partners

Marketing Awards 2013: Design

LOGO/CORPORATE IDENTITY
“Beat Box Identity” by Spring Advertising for Spring Advertising
“La Vittoria 2012” by lg2boutique for Communication Johanne Demers
“F. Menard” by lg2boutique for F. Menard
“Maison Nordique” by lg2boutique for Maison Nordique
“Frank & Oak” by Écorce for Frank & Oak
“Delta Lion Pub Identity System” by Saint Bernadine Mission Communications for Delta Lion Pub
“Talk” by Concrete Design Communications for Keilhauer
“Pickwick & Weller” by Concrete Design Communications for Pickwick & Weller

ANNUAL REPORTS
“One Page. One Ink. One Goal.” by Trigger for the Calgary Zoo
“CUPS Annual Report” by ZGM for CUPS Health & Education Centres
“CSPD AR 2012” by Wax for Calgary Society for Persons with Disabilities

BROCHURES/PRINT COLLATERAL
“Boris Ice Tea Poster” by lg2boutique for Brasserie Licorne
“Bête & Fête Invitation” by lg2boutique for Federation des producteurs de porcs du Quebec
“La Vittoria 2012 Invitation” by lg2boutique for Communication Johanne Demers
“F. Menard Corporate Brochure” by lg2boutique for F. Menard
“The pig from snout to tail” by lg2boutique for Federation des producteurs de porcs du Quebec
“Talk” by Concrete Design Communications for Keilhauer
“Launch New Visual Identity” by Cossette for Exceldor
“Lobster Party” by Leo Burnett Toronto for Earls Kitchen + Bar
“Like This:” by Leo Burnett Toronto for The Advertising & Design Club of Canada

ENVIRONMENTAL GRAPHICS
“Final Draw” by Circo de Bakuza for UEFA
“Arctic Home” by Zulu Alpha Kilo/Gravity Partners Limited for Coca-Cola Ltd.
“WHAT THE BOX?!” by Sid Lee Collective for C2-MTL
“Nike FuelBand” by Zebra Studios for Nike Canada

PACKAGING
“Crazy Uncle” by Taxi Canada for Brand Fusion Ltd.
“Boris Ice Tea” by lg2boutique for Brasserie Licorne
“Boris Cubana Libre” by lg2boutique for Brasserie Licorne
“KébecSon” by DentsuBos for KébecSon
“Pickwick & Weller” by Concrete Design Communications for Pickwick & Weller
“Edible Invitation” by Leo Burnett Toronto for Earls Kitchen + Bar
“Marshall Fridge Packaging” by Proximity Canada for XMC Branded Products Inc.

INFORMATION GRPAHICS
“Cook Without The Book” by Leo Burnett Toronto for Leo Burnett Toronto

Marketing Awards 2013: Self Promotion

“Pothole Season” by Taxi Canada for Taxi Canada
“The 10 Year Old Takeover” by Grip Limited for Grip Limited
“The F*ck-It List” by DDB Canada/Toronto for DDB Canada/Toronto
“Buyral” by John St. for John St.
“La Carnita” by OneMethod for La Carnita
“Holiday Fries” by Cossette for Cossette

Marketing Awards 2013: Integrated

CAMPAIGN
“Fan Brew” by Anomaly for Labatt Breweries of Canada
“Budweiser Red Lights” by Anomaly for Labatt Breweries of Canada
“Take The Stage Olympics Campaign” by Sid Lee for Adidas UK
“Kids” by DDB Canada/Toronto for Eli Lilly Canada
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada
“Moving Day” by Leo Burnett Toronto for IKEA
“BMW M5” by Cundari for BMW Group Canada

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