We’re counting down to the 91st annual Marketing Awards on May 30! Over the coming days, Marketing will reveal the shortlists across the 12 competition categories included in this year’s event. Below are the ads in the running (as either single executions or campaign components) in the giant Press/OOH contest. Some of these were shortlisted once, some across multiple categories.
All entries were reviewed and scored by an expanded jury of creatives from across the country. The entire jury (in-person and online) was divided into three groups and each group saw one-third of the work. From these scores, jury co-chairs Dean Lee and Joseph Bonnici identified the top scores to determine the shortlist.
Check back at MarketingMag.ca for more shortlists, and join us at Toronto’s prestigious Carlu to celebrate the winners on May 30. Tickets are available.
Marketing Awards 2013: Press/Out-Of-Home
BUSINESS PRESS SINGLE
“Frank” by Zulu Alpha Kilo for NABS
“Nancy” by Zulu Alpha Kilo for NABS
“Lawyer” by BBDO Toronto for Mercedes-Benz Canada Inc.
BUSINESS PRESS CAMPAIGN
“BC Business” by Spring Advertising
“Over Qualified Interns” by Zulu Alpha Kilo for NABS
“2013 CREA Campaign” by LG2 for Infopresse
“Don’t Care” by John St. for John St.
DIGITAL SINGLE
“Heart in distress” by LG2 for Agence de la santé et des services sociaux de la Capitale-Nationale”
EXPERIENTIAL/STUNTS/EVENTS
“Pothole Season” by Taxi
“Quattro Experience” by Zulu Alpha Kilo for Audi Canada
“Forza Horizon Comes to the Streets of Toronto” by MacLaren McCann for Microsoft Xbox
“The Walking Dead Rotting Finger Countdown” by Leo Burnett Toronto for AMC Networks
“The IKEA Moving Box” by Leo Burnett Toronto for IKEA
“The Gitchhiker” by John St. for Stanfield’s Ltd.
MAGAZINE SINGLE
“Cow Mermaid” by BBDO Toronto for Mabe Canada
“Forklift” by John St. for Corby Distilleries Ltd.
“Truck” by John St. for Corby Distilleries Ltd.
“Termite” by Rethink for Orkin
“Roach” by Rethink for Orkin
“Centipede” by Rethink for Orkin
“Toyota – AWD Music – Rock” by Bleublancrouge for Toyota Canada Inc.
MAGAZINE CAMPAIGN
“Termite Roach Centipede” by Rethink for Orkin
“GE Profile Ovens” by BBDO Toronto for Mabe Canada
“Most Hockey Dreams Die” by Taxi Canada Ltd. for Hockey Hall of Fame
“Take the Stage Olympics Metro Campaign” by Sid Lee for Adidas UK
“Country Road Moving Day Night Sky” by Red Urban for Volkswagen Canada
“Make Health Last Campaign” by Lowe Roche Advertising for Heart & Stroke Foundation
NEWSPAPER SINGLE
“Summer Camp” by DDB Canada/Toronto for Eli Lilly Canada
“Buy” by DDB Canada/Toronto for Toronto Crime Stoppers
“Drug” by DDB Canada/Toronto for Toronto Crime Stoppers
“Rob” by DDB Canada/Toronto for Toronto Crime Stoppers
“Just Married” by DDB Tribal Berlin for Volkswagen (Germany)
“Logging Truck” by DDB Tribal Berlin for Volkswagen (Germany)
“Surf Board” by DDB Tribal Berlin for Volkswagen (Germany)
“NHL Lockout Solutions” by Leo Burnett Toronto for Yellow Pages
NEWSPAPER CAMPAIGN
“Anonymous” by DDB Canada/Toronto for Toronto Crime Stoppers
“Most Hockey Dreams Die” by Taxi Canada Ltd. for Hockey Hall of Fame
“Squid Boobs Special Bacon Takeout Lawyers” by DDB Canada/Vancouver for The Eatery
“Surf Board Just Married Logging Truck” by DDB Tribal Berlin for Volkswagen
“Masks” by LG2 for Lunetterie Sears
“Small Batch” by John St. for Corby Distilleries
“Termite Roach Centipede” by Rethink Communications for Orkin
“Make Health Last Campaign” by Lowe Roche Advertising for Heart & Stroke Foundation
OUT-OF-HOME BILLBOARD SINGLE
“Bathroom Towel Graph” by Leo Burnett Toronto for IKEA
“Multiple Choice” by Leo Burnett Toronto for IKEA
“3 Doors” by Leo Burnett Toronto for IKEA
“Where’s Waldo?” by LG2 for Lunetterie Sears
“Giant Peel” by Juniper Park for PepsiCo
“Soundwaves” by MacLaren McCann Calgary for Recordland
OUT-OF-HOME BILLBOARD CAMPAIGN
“Chronicle Herald – News Alert” by Revolve for The Chronicle Herald
“Hardware made easy” by LG2 for Canac
OUT-OF-HOME NON-STANDARD FORMAT SINGLE
“Ramp” by BBDO Toronto for Canadian Paralympic Committee
“Tissue” by LG2 for Sanofi Consumer Health
“Shower” by DDB Canada/Vancouver for BC Hydro
“Vending Machine” by Grey for The Salvation Army
“Floating Bar” by Ogilvy for Mondelez
“Free Inspections” by Rethink Communications for Orkin
OUT-OF-HOME NON-STANDARD FORMAT CAMPAIGN
“Paint with a Tweet” by BBDO Toronto for Molson Coors Canada
“Get Snuggled” by Taxi Canada Ltd. for Sun Products
“Live Ads” by Dare for John Frieda
“Our Food. Your Questions” by Tribal DDB Toronto for McDonald’s Canada
“Monster Brawl” by Zulu Alpha Kilo for Foresight Features
OUT-OF-HOME TRANSIT/POSTERS SINGLE
“Cones” by JWT Toronto for Johnson & Johnson Inc.
“Blank Ads” by Rethink for Metro News
“Mini Box” by Rethink for Metro News
“Wake up and smell the free” by Cossette for McDonald’s Canada
“Floating Bar” by Ogilvy for Mondelez
“Moving Day Wild Postings” by Leo Burnett Toronto for IKEA
“Sliced woman” by LG2 for Festival de magie de Quebec
“Tissue” by LG2 for Sanofi Consumer Health
OUT-OF-HOME TRANSIT/POSTERS CAMPAIGN
“KISS Poster Campaign” by Zulu Alpha Kilo for Fangoria Entertainment
“Light Drain Computer Light Drain Lamp Light Drain TV” by DDB Canada/Vancouver for BC Hydro
“Granny Smith Posters” by The Hive for Mondelez Canada Inc.
“Human Coupons” by Leo Burnett Toronto for IKEA
“HIS and HER Thoughtbubble” by Y&R Toronto for Ford Motor Company of Canada
“Gaga/Perry/Madonna by Y&R Toronto for Underpinnings Custom Made Intimate Apparel
POINT OF PURCHASE SINGLE
“KISS Tongue Dispenser” by Zulu Alpha Kilo for Fangoria Entertainment
“Curls” by BBDO Toronto for Toronto Jewish Film Festival
“Buried Alive” by Trigger for Island Alpine Guides
“Let It Grow” by Leo Burnett Toronto for Humber Nurseries
“Split” by LG2 for Club de ski acrobatique le Relais Lac-Beauport
“Scratch Card” by Ogilvy for Unilever Canada
POINT OF PURCHASE CAMPAIGN
“KISS Poster Campaign” by Zulu Alpha Kilo for Fangoria Entertainment
“Doctor Conversation Starter” by Taxi Canada Ltd. for Pfizer Canada Inc.
“Most Hockey Dreams Die” by Taxi Canada Ltd. for Hockey Hall of Fame
“Pine/Maple/Birch” by Ogilvy for B.B. Begonia
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready
“Masks” by LG2 for Lunetterie Sears
“Spinach/Honey/Raisins” by Bensimon Byrne for Loblaw Companies Limited
SMALL SCALE AMBIENT
“KISS Tongue Dispenser” by Zulu Alpha Kilo for Fangoria Entertainment
“Grenade” by BBDO Toronto for The Water Project
“Buried Alive” by Trigger for Island Alpine Guides
“Locked Out” by Trampoline for Shelter Nova Scotia
“James Ready 50% Awesomer Coasters” by Leo Burnett Toronto for James Ready
“Spinach/Honey/Raisins” by Bensimon Byrne for Loblaw Companies Limited
