We’re counting down to the 91st annual Marketing Awards on May 30! Over the coming days, Marketing will reveal the shortlists across the 12 competition categories included in this year’s event. Below are the ads in the running (as either single executions or campaign components) in both the Radio and Public Service competitions.
All entries were reviewed and scored by an expanded jury of creatives from across the country. The entire jury (in-person and online) was divided into three groups and each group saw one-third of the work. From these scores, jury co-chairs Dean Lee and Joseph Bonnici identified the top scores to determine the shortlist.
Check back at MarketingMag.ca for more shortlists, and join us at Toronto’s prestigious Carlu to celebrate the winners on May 30. Tickets are available.
Other 2013 shortlists
• Press/Out-of-home shotlists
• Film, Pushing Boundaries, Digital shortlists
• Branded Content, Collateral, Design, Self-Promo, Integrated
Radio
RADIO CAMPAIGN
“Most Hockey Dreams Die” by Taxi for Hockey Hall of Fame
“Cartoons/The Pick Up/The Score” by Rethink for Science World
“Pillow, Cottage Cheese, February” by Leo Burnett Toronto for James Ready
“Losers” by Wax for Parkland Fuel Corporation
RADIO SINGLE
“Victor Maitland” by DDB Canada/Toronto for Toronto Crime Stoppers
“Siri” by Rethink for Playland
“Kayaking” by DDB Canada/Toronto for Eli Lilly Canada
“Gerald Letz” by Rethink for Metro News
“Heredity” by LG2 for Lunetterie Sears
“Avocado” by Young and Rubicam for Ford Canada
Public Service
PUBLIC SERVICE INTEGRATED
“Inevitable News” by John St for WWF
“We’ve Run out of Space” by Dare Vancouver for BC Children’s Hospital Foundation
NoHomophobes.com by Calder Bateman Communications for Institute for Sexual Minority Studies and Services University of Alberta
“Sharpen Your Pencil” by Cossette for Amnistie Internationale
“Texto” by LG2 for Societe de l’Assurance Automobile du Quebec
PUBLIC SERVICE BRANDED CONTENT
“Inevitable News” by John St for WWF
“Carly’s Café” by John St
“The Art of Saying Goodbye” by Union for Mount Pleasant Group
“The Undeading” by Agency 59 for Heart&Stroke Foundation
PUBLIC SERVICE ONLINE
NoHomophobes.com by Calder Bateman Communications for Institute for Sexual Minority Studies and Services University of Alberta
“Walk of memories” by DentsuBos for Federation of Quebec Alzheimer Societies
“Vending Machine” by Grey for The Salvation Army
“Kelly_Sweet16” by Cossette for Children of the Street Society
“Inevitable News” by John St for WWF
“Focus Mode” by LG2 for Societe de l’Assurance Automobile du Quebec
“Carly’s Café” by John St
PUBLIC SERVICE PRESS/OUT-OF-HOME CAMPAIGN
“Dog, Outside, Job” by Leo Burnett Toronto for Raising The Roof
“Belts” by LG2 for Societe de l’Assurance Automobile du Quebec
“Basketball, Baking, Reading” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland
“Operating Room, Examination Room, Hallway” by Dare Vancouver for BC Children’s Hospital Foundation
“Courage Canada Campaign” by Zulu Alpha Kilo for Courage Canada
PUBLIC SERVICE PRESS/OUT-OF-HOME SINGLE
“The Street House” by Leo Burnett Toronto for Raising The Roof
“Red” by LG2 for Societe de l’Assurance Automobile du Quebec
“Blue” by LG2 for Societe de l’Assurance Automobile du Quebec
“Black” by LG2 for Societe de l’Assurance Automobile du Quebec
“Eyes” by LG2 for Societe de l’Assurance Automobile du Quebec
“Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation
“Examination Room” by Dare Vancouver for BC Children’s Hospital Foundation
“Hallway” by Dare Vancouver for BC Children’s Hospital Foundation
PUBLIC SERVICE RADIO CAMPAIGN
“Letters” by LG2 for Societe de l’Assurance Automobile du Quebec
“Small Dreams” by Grey for The Salvation Army
PUBLIC SERVICE RADIO SINGLE
“You” by LG2 for Societe de l’Assurance Automobile du Quebec
“Lifeguard” by Taxi Canada for Vancouver Aquarium
“He” by LG2 for Societe de l’Assurance Automobile du Quebec
“Jay” by LG2 for Societe de l’Assurance Automobile du Quebec
“Cycle” by John St for War Child Canada
PUBLIC SERVICE FILM CAMPAIGN
“Hospital Ward, Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation
“Forge, Grape, Smoking” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland
“Diner, Old House” by TBWA for Accessible Media Inc.
“Smart Kids Now. Smart Adults Later” by Leo Burnett Toronto for TVO
“Volunteers Alone” by Cossette for Habitat for Humanity Canada
“Bell Let’s Talk” by LG2 for Bell
PUBLIC SERVICE FILM SINGLE
“Operating Room” by Dare Vancouver for BC Children’s Hospital Foundation
“Anthem of Shame” by LG2 for Societe de l’Assurance Automobile du Quebec
“Message” by LG2 for Societe de l’Assurance Automobile du Quebec
“Eyes” by LG2 for Societe de l’Assurance Automobile du Quebec
“Grape” by DB Canada/Vancouver for Big Sisters of BC Lower Mainland
“Smoking” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland
“Hospital Ward” by Dare Vancouver for BC Children’s Hospital Foundation
“Forge” by DDB Canada/Vancouver for Big Sisters of BC Lower Mainland
