The big night may still be three weeks away, but Marketing is starting the celebration today with the release of the first 2012 Marketing Awards shortlist. This list covers TV/Film, Radio and Magazine categories, with more shortlist announcement coming next week.
For the first time, Marketing created an expanded jury of 60 senior creatives from across the country to score the 2012 entries based on each one’s underlying idea, originality and execution. From those scores, co-chairs Andrew Simon of Blammo and Eva Van den Bulcke of Sid Lee compiled this shortlist, which was debated, discussed and voted upon by the in-person jury of 18 creatives in Toronto last month.
“Marketing has always asked its co-chairs and juries to set a very high standard for Gold, Silver and Bronze. Because of that, winning a Marketing Award has long been considered a tremendous professional accomplishment,” said Lucy Collin, publisher of Marketing. “But this shortlist is comprised of work that scored very well with a relatively large jury of elite Canadian creatives. That in itself should be considered an honour.”
The Marketing Awards are June 8 in Toronto at the Carlu. For tickets and gala information, click here.
Television Single: 30 Seconds and Under
• Be a Man: Hair–Leo Burnett and ConAgra
• Be a Man: Musical–Leo Burnett and ConAgra
• Couch–LG2 and Aliments Krispy Kernels
• Basement–DDB Toronto and Lilly Canada
• Evening Encounter–Leo Burnett and IKEA
• Martin Brodeur– LG2 and La Cage aux Sports
• President–LG2 and Aliments Krispy Kernels
• Tea Shop–Leo Burnett and Procter & Gamble
Television Campaign
• Apologies–Taxi and Pfizer
• Irresistibly Good Nuts–LG2 and Aliments Krispy Kernels
• Fallsview: Lucky Dog/Coconut–Blammo Worldwide and Fallsview Casino Resort
• Fight: Mimes/Tea Shop/Quiet Man/Action Hero–Leo Burnett and Procter & Gamble
• The Wiserhood–John St. and Corby Distilleries Ltd.
• Prank Calls: On the Sly/In the Buff/Pineapple Juice–Sid Lee and Videotron
Television Single: Over 30 seconds
• Car Chase–BBDO Toronto and Shaw Communications
• Courage–Red Urban and Volkswagen
• Gas Powered Everything–TBWA\Toronto and Nissan North America
• Good Morning, Morning–Juniper Park and PepsiCo
• Margaret’s Roam Rage–Unitas Reputation Agency and Public Mobile
• The Rotisserie Channel–BBDO Toronto and Cara Operations
• Secret Place–Target and Newfoundland and Labrador Tourism
• Viking–LG2 and Familiprix
Television Single: Small Budget
• Airport Security–Rethink and Science World
• Beach Time–Rethink and Science World
• Bikers–BOS and Alimentation Couche-Tard
• Star Wars Identities, Vader–BleuBlancRouge and Lucasfilms and X3 Productions
Television Campaign: Small Budget
• Baguette/Poodle/Mime–Bensimon Byrne and Tennis Canada
• Dirty Pool/Special Delivery/Officer Biggs–Dare and MTS
• A Dozen Reasons–Lowe Roche/Amuse Atelier and Metro Toronto Zoo
Online Film : Single
• 1M Helipad–Cundari and BMW Canada
• IM Walls–Cundari and BMW Canada
• A Personal Apology (Just For You)–Lowe Roche/Amuse Atelier and Johnson & Johnson
• Cat–BBDO Toronto and Wrigley
• Catvertising–John St.
• Go Beyond the Cover–Tuxedo Agency and Dermablend, Roger/Gallet and L’Oreal
• Rethink Your Man Reminder–John St. and Rethink Breast Cancer
• Sweater Day Intro–John St. and WWF
Online Film: Campaign
• 1M Walls and Helipad–Cundari and BMW Canada
• 100% Love the Taste–Leo Burnett and Kellogg
• The Candidate–Zulu Alpha Kilo and Workopolis
• Charlie Bit My Finger–Doug & Serge Inc. and Canadian Film Centre
• Elevator/Lake/Drip–MacLaren McCann and General Motors Canada
• Festive Finale Campaign–John St. and Zellers
• Touch the Rainbow–Wrigley and BBDO Toronto
Other Broadcast Single/Campaign
• Credit–Red Urban and Drake General Store
• Elevator–MacLaren McCann and General Motors
• New Car–Red Urban and Little Trees
• Ocean–Red Urban and Little Trees
• Respite–Red Urban and Drake General Store
• (Campaign) Little Trees–Red Urban and Little Trees
• (Campaign) The Modern Pioneer–Red Urban and Drake General Store
• (Campaign) Princess/Gangster/Packing Up–Dare and Whistler Film Festival
Radio Single
• 4 Speakers–John St. and Mitsubishi
• Goose Bumps–LG2 and Sears Optical
• Happy Bleeps–John St. and Prime Restaurants
• Long Lost Beau–BBDO Toronto and Royal Bank of Canada
• Made in Taiwan–LG2 and Sears Optical
• Muffled Words–Trigger and The Hearing Loss Clinic
• Painting–BBDO Toronto and Mabe Canada
• Reading–LG2 and Sears Optical
• Rear View–Dare and BC Honda Dealers
• Recalibrating–Dare and BC Honda Dealers
• Sneeze–Rethink and Science World
• Yo Man–Dare and BC Honda Dealers
Radio Campaign
• Noisy Work–BBDO Toronto and Mabe Canada
• Poutine Perfected–Juniper Park and New York Fries
• The Script Campaign–BBDO Toronto and Royal Bank of Canada
• See Better–LG2 and Sears Optical
• Strathmore Stampede–Karo Group and Strathmore & District Agricultural Society
Magazine Single
• 50-49–BOS and Groupe Jean Coutu
• Coffee–Marketel and Liberté
• Fishing–Taxi and Canadian Tire
• Mafia–Publicis Montreal and Belron Canada
• Salmon–Taxi Toronto and Canadian Tire
• Tombstone–Sid Lee and Videotron
• Turkey–Taxi Toronto and Canadian Tire
Magazine Campaign
• Bring It On: Hunting and Fishing–Taxi Toronto and Canadian Tire
• Pots–Marketel and Liberté
• Wardrobe & Wooden Leg–BOS and Henri Vézina
