We’re counting down to the 91st annual Marketing Awards on May 30! Over the coming days, Marketing will reveal the shortlists across the 12 competition categories included in this year’s event. Below are the ads in the running (as either single executions or campaign components) in the in the Film, Pushing Boundaries and Digital competitions.
All entries were reviewed and scored by an expanded jury of creatives from across the country. The entire jury (in-person and online) was divided into three groups and each group saw one-third of the work. From these scores, jury co-chairs Dean Lee and Joseph Bonnici identified the top scores to determine the shortlist.
Check back at MarketingMag.ca for more shortlists, and join us at Toronto’s prestigious Carlu to celebrate the winners on May 30. Tickets are available.
Related
• Press/Out-Of-Home shortlist
Film
TELEVISION SINGLE: 30 SECONDS AND UNDER
“Gimmicks” by BBDO Toronto for FedEx Canada Ltd.
“Changes” by Taxi 2 for Kraft Canada
“Mustang” by DDB Canada/Toronto for Eli Lilly Canada
“Make Health Last” by Lowe Roche Advertising for Heart & Stroke Foundation
“Cabin” by Red Urban for Volkswagen
“Unexpected Gifts” by Taxi Canada for Canadian Tire
“Elk Dolphins Dog Kayak” by DDB Canada / Vancouver for Canadian Tourism Commission
“Spiced Up” by John St. for Corby Distilleries Ltd.
“ACE – Good to be Handy” by Revolve for Ace Hardware
“Cabin Rear Seats” by Red Urban for Volkswagen Canada
TELEVISION SINGLE: OVER 30 SECONDS
“35 Million Directors” by DDB Canada / Vancouver for Canadian Tourism Commission
“Canthem” by Rethink Communications for Molson Coors
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonalds Canada
“2012 Olympic Relay” by Sid Lee for RONA
“Take the Stage” by Sid Lee for adidas UK
“Make Health Last” by Lowe Roche Advertising for Heart & Stroke Foundation
TELEVISION SINGLE: SMALL BUDGET
“Hockey Never Stops” by Entrinsic for RBC
“David’s Big Problem” by Taxi 2 for Movember
“Baby” by lg2 for Réseau de transport de la Capitale
“Sad Movie” by lg2 for Réseau de transport de la Capitale
“Mr. Milos” by Bensimon Byrne for Tennis Canada
“Most Hockey Dreams Die” by Taxi Canada for Hockey Hall of Fame
“Bag Pipes Window Washer Frisbee” by One Advertising Inc. for Dairy Farmers of Canada
“Holiday Hamster Newsie” by One Advertising Inc. for Dairy Farmers of Canada
“Dragon Figure Skater Goalie” by One Advertising Inc. for Dairy Farmers of Canada
“The Bus” by lg2 for Réseau de transport de la Capitale
“Beaver/Badger” by Y&R Toronto for Coleman Tents
ONLINE SINGLE
“Painting Coconuts” by Zulu Alpha Kilo for Audi Canada
“Dr. Cyclops” by BBDO Toronto for Wrigley Canada
“The Princess and the Finger” by BBDO Toronto for Wrigley Canada
“Werebaby” by BBDO Toronto for Wrigley Canada
“Canthem” by Rethink Communications for Molson Coors
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada
“The Joy of Books” by Lowe Roche Advertising for Type Books
“BMW M5 Bullet” by Cundari for BMW Group Canada
ONLINE CAMPAIGN
“Touch the Untouchable” by BBDO Toronto for Wrigley Canada
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada
“#RiseAbove” by Blast Radius for Jordan Brand, a division of Nike Inc.
OTHER BROADCAST CAMPAIGN
“Don’t Care” by John St. for John St.
“Editing Casting Original Sound” by Red Urban for Television Bureau of Canada
“Land of quattro” by Zulu Alpha Kilo for Audi Canada
“Bank Teller” by JWT Toronto for Canadian Film Fest
“SDS-During evenings of films on hunting” by lg2 for Société de sauvetage
“Cop” by John St. for John St.
“Ex-wife” by John St. for John St.
“Teenager” by John St. for John St.
“Mobiliz” by Palm + Havas for Industrielle Alliance
Pushing the Boundaries
PUSHING THE BOUNDARIES CAMPAIGN
“The Movie out Here” by Grip Limited for Labatt Breweries of Canada
PUSHING THE BOUNDARIES SINGLE
“Fan Brew” by Anomaly for Labatt Breweries of Canada
“Budweiser Red Lights” by Anomaly for Labatt Breweries of Canada
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada
Digital
DIGITAL: ONLINE SINGLE FIXED SPACE
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada
“Learn IKEA Textiles” by Leo Burnett Toronto for IKEA
“BMW Upgradeable Banner” by Cundari for BMW Group Canada
DIGITAL ONLINE SINGLE DYNAMIC
“Oil Spill – Take Over” by Rethink Communications for Dogwood Initiative
“Roll Down” by Dare for BC Honda Dealers
“Civic Content City” by Dare for BC Honda Dealers
“Toyota Tundra Webpage takeover” by Saatchi & Saatchi for Toyota Canada inc.
“One Yard. Hundreds of Possibilities.” by DDB Canada/Tribal Toronto for Canadian Tire
ONLINE CAMPAIGN
“Touch the Untouchable” by BBDO Toronto for Wrigley Canada
“The World’s Most Valuable Social Network” by Grey for Missing Children Society of Canada
“#RiseAbove” by Blast Radius for Jordan Brand, a division of Nike Inc.
“Electriphobia” by John St. for Mitsubishi Canada
“The Cautionary Tale of Ebenezer Snoop” by Sid Lee for adidas
“BMW M5” by Cundari for BMW Group Canada
WEBSITES/MICROSITES: ADVERTISING
“Create the Rainbow” by BBDO Toronto for Wrigley Canada
“KD Pocalypse” by Taxi 2 for Kraft Canada
“35 Million Directors” by DDB Canada / Tribal Vancouver for Canadian Tourism Commission
“Music Makes More Milk” by DDB Canada / Tribal Vancouver for BC Dairy Association
“Crème à Barbe” (Shaving Cream) by DentsuBos for Alimentation Couche-Tard
“The Drive” by Red Urban for Volkswagen Canada
WEBSITES/MICROSITES: CORPORATE
“Beat Box Website” by Spring Advertising for Spring Advertising
“Castor Gigashelf” by Taxi 2 for Castor Design
“Our Food. Your Questions.” By Tribal DDB Toronto for McDonald’s Canada
BEST USE OF SOCIAL MEDIA
“Eau de Pizza Hut” by Grip Limited for YUM Brands
“The World’s Most Valuable Social Network” by Grey for Missing Children Society of Canada
“Our Food. Your Questions.” by Tribal DDB Toronto for McDonald’s Canada
“James Ready Cover Photo Swap” by Leo Burnett Toronto for James Ready
“The Gitchhiker” by John St. for Stanfield’s Ltd.
“Instagram Trailers” by Cossette for Toronto Silent Film Festival
APPS/MOBILE
“Audi quattro Experience” Zulu Alpha Kilo for Audi Canada
“Pothole Season” by Taxi for Taxi Canada Ltd.
“World Juniors Wakeup Call” by Rethink Communications for Molson Canadian
“Dog Caller” by Rethink Communications for Toronto Humane Society
GAMES
“Audi quattro Experience” by Zulu Alpha Kilo for Audi Canada
“Milk vs. Cats” by Dare for Prairie Milk Marketing Partnership
CREATIVE USE OF TECHNOLOGY
“Audi quattro Experience” by Zulu Alpha Kilo for Audi Canada
“Our Gift From You” by DraftFCB Toronto for DraftFCB
“Dog Caller” by Rethink Communications for Toronto Humane Society
“Thought Before Action” by Ogilvy/OgilvyOne for Unilever
“Spoiler Alerter” by Rethink Communications for Molson Canadian
“Instagram Trailers” by Cossette for Toronto Silent Film Festival
“Temptations KittyCat Hijack” by Proximity Canada for Mars Petcare Canada
