The countdown is on to the 90th Marketing Awards in Toronto next Friday night.
And while anxious creatives will have to wait until then to find out if their team is taking home a coveted Golden M, the final shortlist reveals whose work made the shortlist–a significant honour in its own right.
(Links to the other shortlists are below.)
The list contains the work that achieved the highest marks from judges in a preliminary round of online scoring. Those entries were then reviewed again, discussed and debated during live judging before the winners were chosen.
Today’s list contains the always interesting Public Service categories as well as the contenders in the relatively young Multicultural categories.
Multicultural was introduced to the Marketing Awards just last year to recognize work created for the rapidly growing and increasingly important ethnic consumer in Canada.
The winners will be announced at a gala dinner awards ceremony at the Carlu in downtown Toronto June 8. For tickets and information click here now.
Previous
• The Highly Anticipated Marketing Awards Digital Shortlist
• Marketing Awards Shortlist – Newspaper, OOH
• Marketing Awards Shortlist – Radio, Magazine, TV/Film
[Public Service] [Multicultural] [Collateral]
[Self Promotion] [Pushing The Boundaries]
[Integrated] [Branded Content]
Public Service Film Single
75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Anonymous–DDB Toronto and Toronto Crime Stoppers
Brain Scan–Rethink and Alzheimer Society of BC
Dear 16-year-old me–Evidently and David Cornfield Melanoma Fund
Dragonfly–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Goat Milk Machine–Dare and Toronto Jewish Film Festival
Granny Call Centre–John St. and WWF
Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Running–BBDO Toronto and Canadian Paralympic Committee
Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Public Service Film Campaign
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Like Me/Heels-Flats/First Time–DDB Vancouver and Big Sisters of BC Lower Mainland
Mandeep/Shane/75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Toques That Make You Look Good: Dentist/Same Outfit/Water Bottle–Leo Burnett and Raising the Roof
Public Service Radio Single
Don’t Call and Drive–Leo Burnett and Durham College
Not Safe–DDB Toronto and Toronto Crime Stoppers
Watching–DDB Toronto and Toronto Crime Stoppers
Public Service Radio Campaign
Plenty of Syph Radio–Calder Bateman Communications and Alberta Health Services
Watching/Not Safe/Nightmare–DDB Toronto and Toronto Crime Stoppers
Public Service Press/Out of Home Single
Bring the Billboard to Life–LG2 and Quebec Region Health and Social Services Agency
**How She Is–Cossette and Anorexia and Blumia Quebec
Nothing But Potential: Down Here–Leo Burnett and Raising the Roof
Nothing But Potential: Chair–Leo Burnett and Raising the Roof
Nothing But Potential: Lost Cat–Leo Burnett and Raising the Roof
Nothing But Potential: Walk Faster–Leo Burnett and Raising the Roof
Oil Poster–Rethink and Dogwood Initiative
Remember–DDB Toronto and The Historica-Dominion Institute
Say Your Prayer–BOS and Catholic Church of Montreal
Scratch n Save Adoptions Card–John St. and WWF
Stick Family Decals–Free and Mothers Against Drunk Driving Edmonton
Unstoppable–BBDO Toronto and Canadian Paralympic Committee
Public Service Press/Out of Home Campaign
Bob, Jerry, Brody–DDB Vancouver and BCSPCA
Excessive Gambling– LG2 and Ministere de la Sante et des Services sociaux du Quebec
Early Detection–BBDO Toronto and Ministry of Health and Long Term Care
Nothing But Potential: Chair/Plant/Potato–Leo Burnett and Raise the Roof
Nothing But Potential: Lost Cat/Bus Shelter/Rebellious–Leo Burnett and Raise the Roof
Public Service Online
@Random Documentary Project for Tourette Syndrome–Saatchi & Saatchi and Tourette Syndrome Foundation of Canada
Blank–Marketel McCann-Erickson and Société Alzheimer de Québec
Commenting Could be Risky–Cossette and Amnesty International
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Granny Call Centre–John St. and WWF
Hand–LG2 and Société de Sauvetage
PlentyofSyph.com–Calder Bateman Communications and Alberta Health Services
Commenting Could Be Risky–Cossette and Amnesty International
Make the Call–Marshall Fenn and Boost For Kids
Public Service Branded Content
75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Ethan–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
In the Uniform–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Your Man Reminder–John St. and Rethink Breast Cancer
Public Service Integrated
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Granny Call Centre–John St. and WWF
Life Saving Society Campaign–LG2 and Société de Sauvetage
Plenty of Syph–Calder Bateman Communications and Alberta Health Services
Stick Family Campaign–Free and Mothers Against Drunk Driving
Multicultural–Original Television
This is not tea, this is my chai–Nexus Multicultural Communications Inc. and Harris Freeman & Co.
Telus “Diwali” Hinglish–Response Advertising and Telus
CNY Red Envelope–Monsoon Communications Inc. and Loblaw Companies Ltd.
Loblaw Vikram Vij–Monsoon Communications Inc. and Loblaw Companies Ltd.
RCSS “Fantasy Shopping” Chinese New Year–Monsoon Communications Ltd. and Loblaw Companies Ltd.
Bollywood on your mind?–Dyversity Communications and Rogers Communications
Multicultural-Original Print
The Golden Dragon–AV Communications/Cundari and BMW Canada
Cashew Chicken Nails–Captus Advertising and Chrysalis Dental Centre
I am Mehndi Television–Nexus Multicultural Communications Inc. and FDR Media Group Inc.
Red Envelop–AV Communications/ Cundari and BMW Canada
Multicultural-Original Online
Feel the Beauty Korres–DDB Canada/Tribal Toronto and Johnson & Johnson Inc.
Kraft Bilingual Ch/Eng Website–K&L Advertising and Kraft Canada Inc.
Knorr Chinese New Year–Dyversity Communications and Unilever
Multicultural-Original Integrated
5 For 50–AV Communications Inc. and Western Union Financial Services Canada
Roger Bollywood. Anywhere. Anytime–Dyversity Communications and Rogers Communications
Great Foods Vikram Vij–Monsoon Communications and Loblaw Companies Ltd.
Multicultural-Adapted Single/Campaign
Pow Wow–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Fishing–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Moving Money For Better–AV Communications and Western Union Financial Services
Collateral Single
Chris Tarry CD “Rest of the Story”–Rethink and Chris Tarry
Iceberg Ice Cube Trays–Rethink and Offsetters
Joy of Finger Cooking–Taxi Toronto and Boston Pizza International
Kit Kat Business Card–JWT Toronto and Nestle Canada Inc.
Smith Menu–Leo Burnett and Smith Restaurant + Bar
Wiser’s He-Coy Bags–John St. and Corby Distilleries Ltd.
Collateral Campaign
James Ready’s Drinkers of Awesomeness Bottles–Leo Burnett and James Ready
Movember–Crispin Porter + Bogusky and Molson Coors
Torontoland Map–Crispin Porter + Bogusky and Tourism Toronto
Self Promotion
Catvertising–John St.
Few Were Chosen–Proximity
The Free Store–Free
The Rake–Cloudraker
Rethink Scholarship at Langara College–Rethink
Valentines–Grip Ltd.
A Very Qualitative Christmas–Dare
Pushing the Boundaries
Contagion: Bacteria Billboard–Lowe Roche/Amuse Atelier and Warner Bros. Canada
Edward Pond’s Creative Chef–Taxi Canada and Edward Pond
La Carnita–One Method Digital + Design and La Carnita
A Personal Apology (just for you)–Lowe Roche/Amuse Atelier and Johnson & Johnson Inc.
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Integrated Campaign
1M Launch–Cundari and BMW Canada
Adidas All In Campaign–Sid Lee and Adidas
Art Heist–Red Urban and Volkswagen
The City You Never Knew You Wanted–Crispin Porter + Bogusky and Tourism Toronto
Gazette: Words-Matter.ca–BleuBlancRouge and Montreal Gazette
James Ready Spelling Bee Lottery–Leo Burnett and James Ready
Keep Exploring–DDB Vancouver and Canadian Tourism Commission
Montreal/Vancouver Pizza–ZIP Communication and Boston Pizza International
Paint Chip Names For Men–Reason Partners and CIL Paints/AkzoNobel
Power Smart Integrated Campaign–DDB Vancouver and BC Hydro
The Rotisseries Channel–BBDO Toronto and Cara Operations
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Branded Content
Axe Channel–Crispin Porter + Bogusky and Unilever
Dig It! Get It!–Leo Burnett and Procter & Gamble
HP ePrint Live–Porter Novelli/Proximity/Omincom Media Group and Hewlett-Packard
The Rotisserie Channel–BBDO Toronto and Cara Operations
Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary
**This entry was mistakenly left off the list when it was first published
