• Today marks the 18-year anniversary of McDonald‘s McHappy Day in Quebec (which also takes place across Canada and in several other countries). The annual event raises money for children’s charities, and will this year see several athletes visiting Quebec restaurant locations. Look for champion diver Alexandre Despatie, skier Érik Guay and skater Marie-Claude Savard.
• Iceberg Vodka has retained Enterprise Canada as its PR agency of record. Na zdrowie.
• Korrelation Communications has been named PR agency for Liquid Nutrition Group, a “international functional beverage, food, vitamin and supplement store concept,” that just signed basketballer Steve Nash and major league baseball player Russell Martin as spokesmen.
• Aeroplan announced it is sponsoring Culture Days, “a collaborative pan-Canadian volunteer movement to raise the awareness, accessibility, participation and engagement of all Canadians in the arts and cultural life of their communities.” Aeroplan already sponsors the Juno Awards, The Grange Prize in partnership with The Art Gallery of Ontario, The Business for the Arts Award and the Luminato arts festivals, among other events.
• Also, the end of the world comes in 10 days. So sayeth the billboard.
