• With Earth Day a little more than a week away, Kohler Canada has launched a microsite to help Canadians learn how to conserve water. The site water saving tips in addition to a water usage calculator and video library.
• Sports media brand TSN launched its first radio operation today. Here are the programming highlights.
• The New York Times website paywall has only been in place for a couple of weeks now but Mathew Ingram over at Gigaom has some early analysis of the impact on readership.
• Gourmet burger bistro The Works has launched a marketing campaign (sampling, social media and a new microsite) to announce its expansion into the London, Kingston, Guelph, Oakville and Barrhaven markets. We also here The Siren Group has just been tapped as PR agency of record.
• Watchmaker Timex has retained Paradigm Public Relations as its public relations agency for Canada. The Toronto-based PR shop will handle media relations, event planning, promotions and partnerships for the brand’s style, sport and outdoor categories, and for the Marc Ecko and Nautica collection of watches.
• Diageo Canada, the Canadian manufacturer and distributor of alcoholic drink brands like Smirnoff and Baileys has partnered with CellWand Communications Inc. to promote #TAXI – that’s a mobile phone service, not a Twitter meme – that connects callers to the first available local taxicab company. Advertising includes promotional materials at retail and in bars and restaurants.
• We found it a little late, but Fast Company has a nice article on Morgan Spurlock’s new doc Pom Wonderful Presents: The Greatest Movie Ever Sold.
