Chris Koentges‘s regular Marketing column, “End User,” has been awarded a silver at the National Magazine Awards (NMA).
“End User” looks at the complexities of the modern marketing and media industries from a consumer’s point of view.
It competed in the NMA’s Columns category against the likes of Andrew Coyne for Financial Post Magazine, Derek DeCloet for Report on Business and Chantal Hébert for L’actualité. Gold in the category went to Maclean’s Emma Teitel.
Take a look at the three articles that earned “End User” its national recognition.
You Call It Profiling
The internet has been gathering information on us for years. So why can’t it figure us out? (Jan. 16, 2012)
The Ritualization of Everything
How did the act of pinning a photo of a brownie replace the act of baking brownies? (Nov. 27, 2012)
Paywalls and the Pay-What-You-Want Economy
More than we want to subvert the paywall, we want to pay for great content (Dec. 17, 2012)
“End User” has been appearing in Marketing since January 2012.
Another Marketing contributor, Chris Turner, was also shortlisted for an NMA in the Business category for “The Oil Sands PR War.” The story appeared in the Aug. 13 issue.
The full list of NMA winners is available online.
