It’s about that time folks. Bags have been packed. Sunscreen has been applied. Livers have been warned.
Cannes Lions starts next week.
Marketing is sending two of its best and brightest staffers (willing to fly coach) to the sunny Mediterranean shores of southern France for the 58th International Festival of Creativity. David Brown and Jeromy Lloyd will report on the Canadian shortlist finalists and medal winners from the festival’s 13 competitions, interview jury members and provide readers with a sense of what it’s like to stroll La Croisette day to day.
Also, we’ve tapped a few fellow travelers – two Cannes rookies and a seasoned vet – to share their perspectives on the festival for MarketingMag.ca and Daily newsletter readers.
Troy Edwards and Mats Kawana, both from media agency OMD, were winners at this year’s National Advertising Awards. As first-time Cannes travelers, they’ll be blogging their first impressions of the event that brings the global industry together like no other.
To provide some deeper context to Edwards and Kawana’s impressions, Alan Gee, chairman of Blammo Worldwide and a regular in Cannes, has agreed to share his views on what’s changing this year.
Check back frequently for news, videos and photos from the International Festival of Creativity. To have news delivered directly to you inbox, subscribe to our twice-daily newsletter.
