On Aug. 2, Marketing’s editor-in-chief Tom Gierasimczuk joined dozens of Canadian marketing and ad professionals who risked it all to raise funds for NABS (The National Advertising Benevolent Society), a support organization for marketing and communications professionals facing illness, injury, unemployment or financial difficulties.
Called dare4NABS, the crew took to the days-old Edge Walk at the CN Tower in Toronto. But this was no mere elevator ride (who would want to pledge for that?). Instead the industry adrenalin junkies walked around the tower’s top deck, with only a thin harness and line keeping them from plunging into the smoggy abyss.
This is their story.
