Marketing introduces an exciting new feature today through an exclusive partnership with Google.
Starting today, Marketing will present YouTube’s monthly ranking of the top-watched advertising videos in Canada.
“There is so much engaging, funny, inspiring advertising on YouTube, and the Marketing audience is hungry to see what is resonating with consumers,” said Marketing editor-in-chief David Thomas. “This partnership allows our readers to witness, enjoy and learn from the brilliant creative, smart promotion and successful branding being showcased every day on YouTube.”
Each month, Marketing will showcase the 10 video spots most viewed by Canadians based on an algorithm that factors in paid views, organic views and view rate (how much of a video viewers choose to watch).
“The amazing success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today,” said Marshall Self, head of media solutions, Google Canada. “It’s particularly exciting that a Canadian ad topped the inaugural list, and we hope that it inspires more Canadian marketers and agencies to develop entertaining and engaging creative for the online ecosystem.”
#1 “A Brief History of Smallenfreuden” for Visa Canada
BBDO Proximity and OMD
#2 “Zachary Quinto vs. Leonard Nimoy: ‘The Challenge’” for Audi
Venables Bell & Partners and Mediacom
#3 “Call of Duty: Ghosts Masked Warriors Teaser Trailer” for Call of Duty
72andSunny, The Ant Farm and OMD
#4 “Call of Duty: Black Ops 2 – The Replacers Video (PS3)” for Call of Duty
72andSunny, The Ant Farm and OMD
#5 “Old Navy: Visit Camp Old Navy” for Old Navy
Crispin
#6 “Big Gas Savings” for Kmart
DraftFCB and iProspect
#7 “Xbox One Unveil Video” for Xbox
Superfad and Starcom Mediavest
#8 “Windows 8: Less talking, more doing” for WindowsVideos
Crispin and Starcom Mediavest
#9 “Exclusive video: PlayStation 4 See it First at E3: Teaser” for sonyplaystation
Sony Playstation and Carat
#10 “Old Spice: Baby” for OldSpice
Wieden+Kennedy and Wieden+Kennedy
http://www.youtube.com/watch?v=EWoXQUSI65I
