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CIRQUE DU SOLEIL BUYS STAKE IN SID LEE Someone once said that Montreal-based Sid Lee was the Cirque Du Soleil of Canadian marketing agencies. Now that’s literally true. COLUMN: YOU ARE 18 TO 34 They’ve studied you hard. You are their most misunderstood demographic. You’re the age group that claims to prefer socialism to capitalism. […]

CIRQUE DU SOLEIL BUYS STAKE IN SID LEE
Someone once said that Montreal-based Sid Lee was the Cirque Du Soleil of Canadian marketing agencies. Now that’s literally true.

COLUMN: YOU ARE 18 TO 34
They’ve studied you hard. You are their most misunderstood demographic. You’re the age group that claims to prefer socialism to capitalism. Still, you are prized above all others because marketers want to “build a lifelong relationship” with you. Such logic could only have been invented by a 35- to 49-year-old.

BELL’S ‘LET’S TALK’ FORGES AHEAD
It’s often tough to draw a straight statistical line between a philanthropic program and positive developments. But Bell’s second annual Let’s Talk Day saw an increase in the number of Canadians who made calls, texts and tweets on their Bell phones, driving the company to increase the amount of money it pledged to mental health programs.

BRICK BREWING TAKES SEAGRAM COOLERS TO NEW MARKETS
Waterloo-based craft brewer Brick Brewing is launching a new cider product that president and CEO George Croft says will capitalize on growing cider consumption both in Canada and around the world.

SOCIAL MEDIA WEEK: ROI VS. VALUE
Scot Wheeler, marketing science director at Critical Mass , told Social Media Week attendees in Toronto on Tuesday that instead of trying to determine the ROI of social media, what marketers really want to know is the value it brings to their organizations.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update