CIRQUE DU SOLEIL BUYS STAKE IN SID LEE
Someone once said that Montreal-based Sid Lee was the Cirque Du Soleil of Canadian marketing agencies. Now that’s literally true.
COLUMN: YOU ARE 18 TO 34
They’ve studied you hard. You are their most misunderstood demographic. You’re the age group that claims to prefer socialism to capitalism. Still, you are prized above all others because marketers want to “build a lifelong relationship” with you. Such logic could only have been invented by a 35- to 49-year-old.
BELL’S ‘LET’S TALK’ FORGES AHEAD
It’s often tough to draw a straight statistical line between a philanthropic program and positive developments. But Bell’s second annual Let’s Talk Day saw an increase in the number of Canadians who made calls, texts and tweets on their Bell phones, driving the company to increase the amount of money it pledged to mental health programs.
BRICK BREWING TAKES SEAGRAM COOLERS TO NEW MARKETS
Waterloo-based craft brewer Brick Brewing is launching a new cider product that president and CEO George Croft says will capitalize on growing cider consumption both in Canada and around the world.
SOCIAL MEDIA WEEK: ROI VS. VALUE
Scot Wheeler, marketing science director at Critical Mass , told Social Media Week attendees in Toronto on Tuesday that instead of trying to determine the ROI of social media, what marketers really want to know is the value it brings to their organizations.
