TARGET TEASES TORONTO WITH POP-UP STORE
The fashion hungry lined the streets outside Target‘s Toronto pop-up store early Thursday morning to get their hands on items from The Jason Wu for Target line–the first of many marketing moves from the American retailer as it prepares for its Canadian launch in 2013.
ACTING OUT: THE ACTRA/AGENCY PERCEPTION GAP
It was supposed to be a feel-good story, a two-minute slice of pure Canadiana to sell a few beers. On Super Bowl Sunday, Budweiser launched a spot for the Canadian market in which two men’s hockey teams in Ontario were surprised by a flash mob of fans, as well as a full broadcast crew and announcers, adding some professional ambience to their recreational-league game. But not everyone who watched felt warm and fuzzy.
MEDIA VETERANS LAUNCH INDEPENDENT AGENCY CAIRNS O’NEIL
Two senior media executives have launched an independent agency catering to small to mid-sized clients seeking an alternative to the bigger multinational shops.
TARGET SET TO POP IN TORONTO WITH FAMED DESIGNER
A year ahead of its Canadian launch, Target is creating a one-day-only pop-up store with help from well-known fashion designer Jason Wu to give future “guests” a taste of the discount retailer’s brand promise: expect more, pay less.
CANADIAN CANNES JUDGES NAMED
Seven Canadians are set to sweat it out in jury rooms at the Cannes Lions International Festival of Creativity in June
