VIDEO: DOLLARS OR SENSE IN SOCIAL MEDIA ROI
When it comes to social media ROI, too many marketers focus on the bottom line. That’s what Scot Wheeler, marketing science director at Critical Mass , told attendees during Social Media Week in Toronto. Instead, they should measure the value of social media in terms of engagement, retention and awareness levels. Wheeler offered a few tips for marketers determined to put a dollar sign on social media initiatives.
SOCIAL MEDIA WEEK: FACEBOOK’S FANTASTIC AND FUGLY OFFERINGS
If there were a reality show to see who could give the quickest, most useful presentation on great Facebook marketing, Lyon Lee would Boston Rob the hell out of it.
BC HOCKEY LEAGUE FINDS KOMMUNITY
The British Columbia Hockey League is partnering with Kommunity Hockey, further justifying Scot Keith‘s decision to open a hockey-focused division of his Vancouver agency.
TARGET SET TO POP IN TORONTO WITH FAMED DESIGNER
A year ahead of its Canadian launch, Target is creating a one-day-only pop-up store with help from well-known fashion designer Jason Wu to give future “guests” a taste of the discount retailer’s brand promise: expect more, pay less.
TARGET TEASES TORONTO WITH POP-UP STORE
The fashion hungry lined the streets outside Target‘s Toronto pop-up store early Thursday morning to get their hands on items from The Jason Wu for Target line–the first of many marketing moves from the American retailer as it prepares for its Canadian launch in 2013.
