Bell To Rebrand Sympatico as The Loop
Bell Media is rebranding its Sympatico.ca portal as The Loop to emphasize it’s a content destination for consumers, and not just a search portal.
“Sympatico was ready for the next stage in its evolution – the bringing together of Bell Media’s content expertise with the incredible digital delivery opportunities of Sympatico,” said Catherine MacLeod, vice-president, specialty channels for Bell Media. [Full story]
Hospital for Sick Children and Robert Deluce stars of 2012 CMA Awards
The little app that could kept up its winning streak on Friday night in Toronto. The Toronto Hospital for Sick Children and Cundari won one of the country’s top marketing accolades at the 42nd annual Canadian Marketing Association (CMA) Awards Gala, taking home the 2012 CMA Best of the Best Award for “Pain Squad.”
The mobile app helped build enhanced pain management programs for kids with cancer. Patients at SickKids that took part in the program received an iPhone with the app on it, putting them in the role of a “pain detective.” Patients filed reports about their medical treatments and rose through the Pain Squad ranks by doing so. Cast members from Canadian TV shows including Rookie Blue and Flashpoint starred in motivational videos for the kids. [Full story]
Moustache Mondays: The Conclusion
After 30 days of doubt, fear and occasional itchiness, Marketing‘s Movember participants have reached the end of their tour of duty. Russ Martin and Jeromy Lloyd are now moustache free.
However, both agreed to one last awkward photo to record the final ‘stache status. [Full story]
CTV to air The Amazing Race Canada
Canada is getting an Amazing Race spinoff that will air next summer on CTV.
U.S. host Phil Keoghan announced the plan during Sunday’s broadcast of The Amazing Race.
CTV said the Canuck version will be entirely set in Canada, with competitors racing through various destinations across the country. [Full story]
