The editorial team at Marketing faces a major challenge – and honour – each year.
Our task? To take a discriminating scan of the marketing landscape in this country and single out the singular players who stand out among their peers in each of three groups: Media, Agency and Marketer.
Today, we are proud to present the shortlist of 30 finalists (10 for each group) profiled in the Dec. 23 issue which hits desks and newsstands today. Among the 30 stories there are a lot of familiar names, but also some less so.
Among the latter are Jam3, Kiip, Casale and La Société de l’assurance automobile Québec.
In an industry facing disruptive change, we always choose a few players that managed to stretch our categories in the same way they have been challenging marketing conventions.
Under Marketers and Media, respectively, we chose Walk Off The Earth, a marketing-savvy band from Burlington, Ont., and Checkout 51, a digital rethink on coupon discounts for third-party brands and retailers.
The lists are provided below and profiles will be posted online over the next few weeks. Expanded profiles for the ultimate winner in each category will appear in the January issue, though the Marketer, Media Player and Agency of the Year will first be revealed at a special cocktail reception at the 2nd Floor Events Venue in Toronto, Jan. 29.
Marketer of the Year
• SAAQ
• Visa
• Walk Off The Earth
• Walmart
• Hudson’s Bay Company
• Rocky Mountaineer
• Heart & Stroke Foundation
• Labatt Breweries
• Canadian Tire
• Stanfield’s
Agency of the Year
• Anomaly
• North Strategic
• Jam3
• OMD
• lg2
• John St.
• Grip Ltd.
• Sid Lee
• Zulu Alpha Kilo
• Cundari
Media Player of the Year
• Kiip
• Checkout 51
• La Presse
• Twitter
• Jean-Pierre Blais
• Wattpad
• Blue Ant
• Rogers Media
• Bell Media
• Casale
Click here now to find out more about the Best of 2013 party.
