Mary Chambers named chief strategy officer at MacLaren

Chambers' appointment the latest in a string of hires at the Toronto-based agency

There’s another new exec joining the senior ranks of MacLaren McCann Canada.

Mary Chambers has been named chief strategy officer at the agency, an appointment that comes just one week after Darren Clarke was named chief creative officer at the agency.

Both hires come under the new leadership of David Leonard, who took over the CEO role at MacLaren McCann in late April to enact a turnaround plan at the agency.

Chambers marks Leonard’s second major hire. She joins the agency via Publicis, where she was vice-president and national head of strategic planning. During her two years in that role she lead the strategy for several key Publicis clients, including Nestlé, CIBC and Home Depot. Chambers also played a major role in Publicis renewing its relationship with Rogers in 2014 and was a “key architect” on the  new brand platform the telecom introduced earlier this year.

Prior to Publicis, Chambers worked as a planner at Young & Rubicam and BBDO Warszawa. Between the two agencies, she’s worked on a number of high profile brands from Snickers to Pepsi, Advil, Kool-Aid and Scotts.

At MacLaren, Chambers will lead the agency’s new data and analytics practice and oversee planning “across all disciplines and offices.”

In a release, Leonard said, “We are excited to have Mary on board. Her passion for solving complex problems is contagious and will bring big benefits to our clients and agency. Mary has many strengths, and chief among them is uncovering the insights that help transform a client’s business in an undeniably compelling way.”

He added that the two recent hires mark a new era for MacLaren McCann. “This is the start of a new mission at MacLaren McCann. Mary and Darren are joining us at precisely the right time,” he said. “They will be instrumental in helping leverage our amazing heritage of influence in Canadian business while building new capabilities and momentum that are going to amaze and inspire our clients.”

Add a comment

You must be to comment.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update