MDC Partners announced today that it has acquired a majority partnership interest in language and messaging company Luntz Global.
Luntz Global positions itself as a “language and messaging company” that has advised clients such as Fortune 500 companies and politicians on “harness the power of language to impact emotions, opinions and behaviors where it matters most.”
MDC is a Toronto-born enterprise that owns several agencies specializing in corporate communications, research, strategy, analytics, and consumer insights. It’s agencies include Union, Anomaly and KBS+.
“Luntz Global is now positioned to serve client needs on a much broader global scale, and its addition to the MDC network further augments the MDC consumer insights and analytics practice. We are excited to be able to leverage the team’s expertise, and their unique marriage of research and creative solutions, to expand the durable competitive advantage of our clients,” Miles Nadal, owner of MDC said in a release.
As an element of the partnership, Frank Luntz, the agency’s founder, has been named MDC Partners chief language strategist, a new role in the company’s Strategic Resources Group that supports his collaboration with MDC partner agencies. Luntz and his management team will retain a significant equity interest in their firm, and participate as partners in its future growth.
“Frank and his team have truly revolutionized corporate and political communications. They have a proven ability to enhance messaging, creative storytelling, and consumer impact based on their proprietary ‘Instant Response’ approach to quantitative and qualitative analytics,” said Nadal.
