Toronto-based holding company MDC Partners has announced another acquisition in the U.S., direct response and analytics firm Integrated Media Solutions.
According to its website, IMS provides media planning and buying, as well as “analysis and optimization of offline and online media, including DRTV, all form of interactive advertising… radio and print media.”
The eight-year-old IMS will become part of MDC’s Performance Marketing Service Group, a set of companies dedicated to analytics.
“IMS and MDC are both like-minded in being completely focused on maximizing their clients’ marketing and media investment dollars,” said Ron Corvino, co-president and co-founder of IMS.
Miles Nadal, MDC’s chairman and CEO, said getting the majority interest of IMS “speaks to our core strategy, which includes dramatically increasing our resources in this important group by organic growth and acquisition over the next five years. I’m incredibly impressed by the media savvy and industry expertise throughout IMS, and am thrilled to welcome them to the MDC Partners Network.”
The IMS announcement comes just one week after MDC announced the majority-share acquisition of Allison & Partners, and San Francisco-based public relations firm on May 4.
MDC has been riding a $300 million financing wave that has seen the company buy equity in several American firms over the last eight months. Since September 2009, Nadal has brokered deals with social media shop Attention Partners, analytics firm Communifx, experiential agency Team Enterprises, production house Shout Media, and PR firm Sloane & Company.
In a recent interview with Advertising Age, Nadal said based on MDC’s balance sheet, “we are in the position to continue the [same] pace of our acquisitions throughout the rest of the year and into next year.”
MDC’s Canadian operations include Zig, Allard Johnson Communications and Veritas Communications.
