The in-person voting rounds of the 2016 Marketing Awards are underway in Toronto.
We’re excited to announce the names of the individuals taking part in the main jury this year, who work across the country as well as in the U.S., and were all handpicked by co-chairs Helen Pak, CEO and CCO at Havas Worldwide Canada, and Dom Caruso, president and CEO at BBDO Canada.
Our 2016 Marketing Awards jury members are:
- Joel Holtby, Rethink Canada
- Stéphane Veilleux, Brad
- Nellie Kim, LG2
- Ari Elkouby, J. Walter Thompson Canada
- Jessica Schnurr, 180LA
- Craig McIntosh, Cossette
- Neil Shapiro, DDB Canada
- Stéphane Charier, Charier
- Kelly Zettel, Leo Burnett
- Lisa Lebedovich, Will
- Joel Arbez, Grey Canada
- Alan Madill, Juniper Park\TBWA
- Jordan Doucette, Taxi
We’re also excited to announce that for the first time ever, we’ll be live-tweeting updates from the jury room. Follow @Marketing_Mag for all the updates.
You may be wondering why we’d live tweet our jury deliberations. Well, this year Havas Worldwide Canada is developing a new approach to how we present the Marketing Awards to our readers. “More Awards. Less Mystery.” is all about providing a behind-the-scenes look at the details surrounding an awards show, and opening up the process for applicants and readers of Marketing.
As a reader of our site, you may have noticed ads promoting tickets to our gala that don’t actually link to the ticket purchasing page (instead they go here: http://www.sanger.dk/):
And if you follow us on Twitter, you might have seen this call to action for our Call for Entries:
We’ve been poking fun at ourselves with this campaign — referencing the constant deadline extensions and the industry’s tendency to purchase tickets at the last minute. The theme of transparency will continue at our gala and in the awards book, and we’re starting by opening the doors to our jury deliberation room. We will be collecting fun and interesting moments to help pull back the curtain on how a jury room operates. How many litres of coffee does the jury consume, for example, over these three days? What marketing gimmicks immediately turn them off? (Flash mobs, anyone?)
While we won’t be tweeting a play-by-play, we do hope that providing more information on how the jury days operate will unwrap some of the mystery of the Marketing Awards. In doing so, we hope to offer more insight into how an entry wins gold, show you what ideas work, and provide that spark of inspiration for your next campaign.
So stay tuned! We’ll be keeping you updated on the winners – and our coffee consumption.
