The deadline for the 2013 Marketing Awards is coming up fast. And once all your hard work putting together the submissions is done, it’ll be time for the judging.
This year’s chairs, Joseph Bonnici and Dean Lee, have put together a group of top-notch creative minds who will gather in Toronto in mid-April to review all the work, debate, discuss, dissect and eventually vote on the winners. Since this group will be judging you and your work, Marketing thought you may want to know at least a little about some of them.
Jordan Doucette
Executive Creative Director, Taxi
First job
When I was 12, I wrote an ad for the local paper to get myself a babysitting gig. I got the gig. Turns out I really liked writing ads. Taking care of kids, not so much.
Most important mentor or inspiration
“Where’s the Beef.” It’s the first commercial I really remember and couldn’t believe it was someone’s job to make it. I was hooked.
What is the industry trend you wish would stop right now?
Acting like social is a thing. It’s not a thing. It’s human behaviour and it should influence and be considered in everything we do.
Pete Breton
Executive Creative Director, Anomaly
First job
Assistant account manager, FCB
Proudest moment
The day that Frank Lepre and Michael Paul gave me my first job as a junior copywriter at DCC (now Dentsu Bos), moving from account management into the creative department. For me, that was an amazing day.
Most important mentor or inspiration
The person who has had the most impact on me professionally is Zak Mroueh, who was my executive creative director at Taxi. I’ve learned a ton from Zak both about being an effective
creative and about creative direction—pretty much all of which I’m still trying to sharpen every day.
What is the industry trend that most excites you?
I don’t think it’s a trend, but what I find truly exciting now is being able to come up with literally any idea, carry it over to the producers and start the conversation about how to make it happen. I really believe that the “we can’t do that” and the “yeah rights” are very few and far between now.
