Media Innovation Awards Winners Quicklist

Last week’s Media Innovation Awards gala was a huge success. Since the big night, we’ve been bombarded with requests for a full winners list. Of course attendees already have the full list in the 2013 Media Innovation Awards Book (which you can now buy for your iPad and will arrive in subscribers’ mailboxes shortly). But […]

Marketing staff November 13, 2013

Last week’s Media Innovation Awards gala was a huge success. Since the big night, we’ve been bombarded with requests for a full winners list. Of course attendees already have the full list in the 2013 Media Innovation Awards Book (which you can now buy for your iPad and will arrive in subscribers’ mailboxes shortly).

But just to give everyone a quick glance at who won what, we’ve put together a quick listing of all the gold, silver and bronze winners across all categories.

While you’re scanning the list, be sure to check out Bell Media’s photo gallery of the gold winners and our Facebook photo album from the event.

VIDEO

Gold
“The Movie Out Here” —Labatt Breweries and Grip Limited

Silver
“Telus Breakaway Cam” —Telus and Cossette Media

AUDIO

Bronze
“Electric Circuit” — Hydro Quebec and Touché!

NEWSPAPER

Silver
“Workopolis” — Workopolis and Media Experts and Zulu Alpha Kilo
“TD Embossing” — TD Bank and Starcom MediaVest Group

MAGAZINE

Gold
“Restarting Canada’s Start Screens: Windows 8 Rogers Integration” —Microsoft and Starcom MediaVest Group

Silver
“Quaker Healthy Family Challenge” —PepsiCo./Quaker and OMD Canada
“Master Your Style”—Procter & Gamble/Gillette and Carat Canada

OUT-OF-HOME—TRADITIONAL

Gold
“Smart city Project”—Smart Canada div. of Mercedes-Benz and OMD Canada

Bronze
“Dove: Girls Unstoppable”—Unilever/Dove and Mindshare

Bronze
“Drambuie: Not Just For Grandpa” —Bacardi Canada/Drambuie and Denneboom Media
“Roomy RAV4” —Quebec Toyota Dealer Association and Bleublancrouge

AMBIENT/PLACE-BASED MEDIA—LARGE SCALE

Gold
“The Walking Dead Rotting Finger Countdown”—AMC Networks and Leo Burnett, Toronto
“Your Better Starts Here”—Sport Chek and Touché!

Silver
“Fire Truck”— BC Egg Marketing Board and OMD Vancouver
“Repackaging Help”—Raising the Roof and Leo Burnett, Toronto

AMBIENT/PLACE-BASED MEDIA—SMALL SCALE

Gold
“James Ready 50% Awesome Coasters”— James Ready and Leo Burnett, Toronto
“Street Waxing”—Fuzz Wax Bar and Lowe Roche

Bronze
“The Barrie Campaign”—Johnson Insurance and Lowe Roche
“Pedal Wraps”—Heart and Stroke Foundation and Lowe Roche

DIGITAL OOH AND/OR DIGITAL PLACE-BASED MEDIA

Silver
“Portal to the Yukon” —Tourism Yukon and Outside the Cube

Bronze
“Everything Your Phone Isn’t”—HTC and M2M

EXPERIENTIAL/SPECIAL EVENTS/STUNTS

Gold
“The Gitchhiker”—Stanfield’s Ltd. and John St.

Gold

“Budweiser Red Light”—AB InBev/Labatt Breweries and UM Canada

Silver
“Sunglasses & Advil”—Y&R and Advil

Bronze
“Quattro Experience”—Audi Canada and Zulu Alpha Kilo
Learn IKEA Vending Machine”—Leo Burnett, Toronto/Jungle Media and IKEA

WEBSITES/MICROSITES

Gold
“Carly’s Cafe”—Carly Fleischmann and John St.
“MusicMakesMoreMilk.com”—BC Dairy Association and OMD/Tribal DDB Vancouver

SOCIAL MEDIA

Gold
“Surrender Your Say—Twitter Campaign for Tourette Syndrome”—The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
“Milk Carton 2.0″—Missing Children Society of Canada and Grey Canada
“James Ready Cover Photo Swap”—James Ready and Leo Burnett Toronto

MOBILE

Silver
“World’s Most Valuable Check-in”—Grey Canada and Missing Children Society of Canada
“Focus Mode”— Société de l’assurance automobile du Québec and LG2
“The Christie Corner”—Mondelez/Christie and Starcom MediaVest Group

LOCATION-BASED MOBILE

Gold
“World’s Most Valuable Check In”—Missing Children Society of Canada and Grey Canada

Silver
“24 Hour Snack Tracker”—McDonald’s Restaurants of Canada, Western Region and OMD Canada

Bronze
“Subway Hyperlocalization”—Subway and Carat

DISPLAY

Gold
“Honda Accord Window Takeover” – BC Honda Dealers and Jungle Media Vancouver

Silver
“All Aboard!” – Via Rail Canada and Touché!

INTEGRATED / MULTI CHANNEL

Gold
“The Undeading” – Heart and Stroke Foundation and Agency59
“Restarting Canada’s Start Screens: Windows 8 Rogers Integration” – Microsoft and Starcom MediaVest Group

Silver
“Winnipeg Store Opening” – Jungle Media and Leo Burnett

Bronze
“Keep It In Your Pants” – Cossette Media and Telus

CONSUMER ENGAGEMENT

Gold
“The Movie out Here” – Labatt Breweries of Canada and Grip Limited

Silver
“Lay’s Do Us A Flavour” – PepsiCo./Lay’s and OMD Canada

Bronze
“James Ready Cover Photo Swap” – Leo Burnett, Toronto and James Ready
“LegoLand Mosaic Project: Getting Families to Feel the Experience” -Legoland Discovery Centre and Astral Out-of-Home

CONTENT INTEGRATION AND SPONSORSHIP

Gold
“Budweiser Red Light” – AB InBev/Labatt Breweries and UM Canada

Silver
“MLB’13 The Show Simulation” – Jungle Media and Sony Computer Entertainment Canada
“Evil Dead” – UM Canada and Sony Pictures Releasing Canada

BRANDED CONTENT

Gold
“The Movie Out Here” – Labatt Breweries of Canada and Grip Limited
“The Undeading” – Heart and Stroke Foundation and Agency59

CONTENT DISTRIBUTION

Silver
“Made of Imagination” – MTV + Sony Xperia
“CineCoup Film Accelerator: Be Brave!” – CineCoup Media

MEDIA SPEND UNDER $250,000

Gold
“James Ready 50% Awesomer Coasters” – James Ready and Leo Burnett, Toronto

Silver
“James Ready Cover Photo Swap” – Leo Burnett, Toronto and James Ready
“Bringing Fashion to the Streets” – Express Fashion Apparel Canada Inc. and Starcom MediaVest Group
“Fire Truck” – BC Egg Marketing Board and DDB Vancouver

NICHE TARGET AND MULTICULTURAL

Gold
“Down & Dirty with Soybean Farmers” – Sevita International and JAN Kelley Marketing
“Healthy U 5&1 Experiments Campaign” – Alberta Health and DDB Canada

Bronze
“McLobster Tourist Trap” – OMD and McDonald’s Restaurants of Canada Limited, Atlantic Region
“Stock Talk” – Scotia iTrade and PHD

Localisation campaign

Gold
“Dirt DNA” — Sevita International and JAN Kelley Marketing

Silver
“Learn IKEA”—IKEA and Leo Burnett Toronto/Jungle Media

Search

Gold
“Mazda Pick a Fight”—Mazda Canada and Excelerator Media/Catalyst

Silver
“2013 Customer Support Campaign”—Telus and Cossette Media

Bronze
“Interac Flash: Amazing Race Canada”—Interac and Media Experts

Data/Research

Gold
“Belairdirect”—Belairdirect and PHD Montreal

Fast Moving Consumer Goods

Gold
“The Movie Out Here”—Labatt Breweries of Canada and Grip Limited

Silver
“Budweiser Red Light”—AB InBev/Labatt Breweries and UM Canada

Cars and Automotive Services

Gold
“Smart City Project”—Smart Canada (Mercedes Benz) and OMD Canada

Silver
“Quattro Experience”—Audi Canada and Alpha Zulu Kilo

Bronze
“Sur Les Traces de la Fusion”—Ford Canada and Minshare Canada

Financial Products and Commercial Services

Silver
“Interac Flash: Amazing Race Canada”—Interac Association/Acxsys Corporation, Agency59 and Zulu Alpha Kilo

Bronze
“TD Embossing”—TD Bank and Starcom MediaVest Group

TRAVEL ENTERTAINMENT AND LEISURE

Silver
“35 Million Directors”—Canadian Tourism Commission and OMD Vancouver

RETAIL/E-COMMERCE

Silver
“Boston Pizza Rib Stain Camo”—Boston Pizza International and Taxi Canada

Business Products and Services, Corporate Information and Self Promotion

Silver
“Keep it in Your Pants”—Telus and Cossette Media

Bronze
“Electric Circuit”—Hydro Quebec and Touché!

Charities, Healthcare and Safety, Public Awareness Messages

Gold
“Surrender Your Say”—The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
”Milk Carton 2.0”—Missing Children Society of Canada and Grey Canada

Silver
“The Undeading”—Heart and Stroke Foundation and Agency59